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"Worrying is carrying tomorrow's load with today's strength- carrying two days at once. It is moving into tomorrow ahead of time. Worrying doesn't empty tomorrow of its sorrow, it empties today of its strength." - Corrie ten Boom

"Man is not worried by real problems so much as by his imagined anxieties about real problems" - Epictetus

"Okay, so, flying," I started, taking a deep breath and focusing on the thing I loved most in the world. "Flying is … great. It feels great when you're doing it. It's fun. Pure freedom. There's nothing better." Dylan smiled, a slow, easy smile that seemed to light up his whole face. "So the first thing we're going to do," I told him, "is push you off the roof." - James Patterson, Fang

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The public wants work which flatters its illusions." - Gustave Flaubert

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"Entrepreneur, your last 20 tweets has to be about your brain, brand and business." - Onyi Anyado

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"You are Younique! Build your unicity, live your uniquity and unleash your uniqueness."

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Is there magic in this world?):

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"Is there magic in this world? Certainly! But it is not the kind of magic written about in fantasy stories. It is the kind of magic that comes from ideas and the hard work it often takes to make them real. " ? Robert Fanney

"This imaginary gift is a journey for your imagination"

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"This imaginary gift is a journey for your imagination.

I send you... A luxury train ride. On this train are all the inspiring people you've ever wanted to meet or talk to. You glide from car to car, sitting or lying down on velvet lounge chairs, listening and asking questions. There is also a voluminous library on the train, with every book you've ever wanted to read or look at. Kind people bring you delicious tidbits to eat and nourishing liquids to drink. If you take a nap, time stands still until you return so you never miss anything. You receive a large journal filled with photographs, drawings and descriptions of your journey to take with you when you leave. You realize that you can board this train at any time." - SARK

It would be mortifying to the feelings of many ladies..

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It would be mortifying to the feelings of many ladies, could they be made to understand how little the heart of a man is affected by what is costly or new in their attire... Woman is fine for her own satisfaction alone. No man will admire her the more, no woman will like her the better for it. Neatness and fashion are enough for the former, and a something of shabbiness or impropriety will be most endearing to the latter." - Jane Austen, Northanger Abbey
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"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future."
― Steve Jobs
"It's natural to think that living things must be the handiwork of a designer. But it was also natural to think that the sun went around the earth. Overcoming naive impressions to figure out how things really work is one of humanity's highest callings.

[Can You Believe in God and Evolution? Time Magazine, August 7, 2005]"
― Steven Pinker
"Clear thinking at the wrong moment can stifle creativity."
― Karl Lagerfeld


Designer Tanieya Khanuja hosts launch of her store

The store is spread over 2000 sq feet which is divided into 2 parts Pret and Couture collection


Designer Store

"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening." ― Coco Chanel


Thesynergyonline Fashion Bureau

An afternoon was hosted by Designer Tanieya Khanuja to celebrate the launch of her store at the 87, MG Road, Chattarpur. The guests were mesmerized by the interiors of the store which beautifully highlighted the designers' collection as the colors were white and gold. Store has 5 window displays and Tanieya herself have designed the interiors. The store is spread in 2 sections luxury pret and Contemporary couture and is exquisite, aesthetical, serene catering to all the fashion needs to perfectly suit the elegance of their customers.

Tanieya Khanuja said "The store is spread over 2000 sq feet which is divided into 2 parts Pret and Couture collection. The look of the store blends beautifully with the surroundings. Understated colours were cautiously chosen for the interiors of the store, to bring out the beautiful colours of the outfits that would catch the customers' eye. We set up our in-house design team and a production facility with latest technology & systems. As a brand we have evolved as per the needs and aspirations of our loyal customers which was earlier only through appointments. And today we're showing the SS'18 couture collection we presented during Paris week.

Bridal Asia 2017 announces the
dates for Mumbai & Delhi editions


Thesynergyonline Fashion Bureau


"Oh, never mind the fashion. When one has a style of one's own, it is always twenty times better." Mrs Oliphant


Asia's biggest exposition for all that is premium in bridal finery, apparel and products is back. celebrating 19 years, Bridal Asia 2017 editions of Delhi & Mumbai will bring the finest and widest range of designers and brands under one roof.

Since its successful inception in 1999, Bridal Asia has been a path breaking concept at various levels. From introducing premium and celebrated designers from across the borders to the Indian audience to bringing various facets of trousseau shopping under one roof, Bridal Asia is proud to be the category innovator and undisputed leader in the area of wedding exhibitions.

Under the steer ship of Dhruv Gurwara, COO , Bridal Asia 2017 will showcase the best of apparel, jewellery, sterling silver, linen , packaging , accessories etc all put together & painstakingly curated to provide the complete 360 degree experience .

Over the years Bridal Asia has steadily nurtured and provided a successful platform to newcomers and who have gone on to establish themselves as luxury prêt and fine couture designers and this edition is no different.
Bridal Asia, Mumbai dates are from 9th-11th August, The Dome @ NSCI, SVP stadium, Worli.
Bridal Asia, Delhi dates are 23rd-25th September, Hotel Ashok, Chanakyapuri

Yamaha Fascino Miss Diva- Miss Universe India 2017 launches its fifth edition

"Glamour cannot exist without personal social envy being a common and widespread emotion." ― John Berger

Thesynergyonline Fashion Bureau


The glamour quotient and oomph factor of Yamaha Fascino Miss Diva – Miss Universe India 2017 just elevated with the launch of its all new season. The winner will represent the country at the coveted pageant Miss Universe. Collaborating in this incredible journey of bringing forth Indian beauty and talent at the global beauty platform, Lara Dutta who is the mentor and face of the series will take over the mantle of finding that one girl who will revolutionize the definition of elegance, poise and beauty.

On the occasion, Lara Dutta said, "I am extremely excited to be back with the new season of Yamaha Fascino Miss Diva 2017, which has a whole new look this year. It's exciting to be a part of this journey in finding the perfect representative who is the Indian face of beauty, who possesses elegance, confidence, poise and intelligence. This journey has always been close to my heart and I hope this season is the one that brings us that exceptional girl who will bring the Miss Universe crown back to India".

Yamaha Fascino continues to provide a perfect platform for the talented and ambitious women of today as it reflects the spirit of freedom and the desire to go beyond conventional boundaries. Signing up as a title sponsor for the pageant for the 4th consecutive year, the brand is once again ready to take talent to the fame by casting one lucky winner in the upcoming commercial of Yamaha Fascino.Roy Kurian, Senior Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, "The years of togetherness has deepened Yamaha's commitment in promoting women empowerment and youth connect as the young Indian divas have acquired the world stage. Their confidence and infectious energy is what we have always believed in. The way Indian women are revving hearts across the world makes us very proud to be associated with Yamaha Fascino Miss Diva."

United Colors of Benetton, a socially committed fashion group, has partnered with the pageant to empower the contestants under the Women Empowerment Program, an initiative in accordance with the United Nations.
Ferzad Palia, Head – English, Youth and Music Entertainment, Viacom18, commented "COLORS INFINITY continues to raise the bar in offering premium content on the channel for our viewers. With talent shows like The Stage and Yamaha Fascino Miss Diva, we continue to proffer our support to platforms that give talented and aspiring youth of the country an opportunity to shine and attract India's attention. It gives us great pleasure to partner with Yamaha Fascino Miss Diva 2017, for the second year running and we'd like to wish the best to all the contestants in the competition."

Lara Dutta, along with an elite fashionableset of panelists and judges will chronicle the journey of the finalists from across the countryand judge them on various tasks. The themes will be designed and judged on various parameters ranging from ramp walk, photo shoot, perfect body, communications skills and more.
The nationwide auditions begin from August 5, 2017, giving the winner the once in a lifetime opportunity to attain a ticket to Miss Universe. The auditions will traverse through the length and breadth of the country to bring to you the best from cities like Lucknow, Kolkata, Indore, Hyderabad, Pune, Ahmedabad, Bangalore, Chandigarh and Delhi that will culminate into the final leg of auditions at Mumbai.

"She is silk-- essence of power, in command." - Tara Estacaan

"Oh, never mind the fashion. When one has a style of one's own, it is always twenty times better."
― Mrs. Oliphant


Banka silk associated with celebrity Designer Poonam Dubey to showcase "Loom to Wardrobe" at India Runway Week

Thesynergyonline Fashion Bureau

"Trust me. - Silk"

"Think how nature makes things compared to how we humans make things." We talked about how animals don't just preserve the next generation; they typically preserve the environment for the ten-thousandth generation. While human industrial processes can produce Kevlar, it takes a temperature of thousands of degrees to do it, and the fiber is pulled through sulfuric acid. In contrast, a spider makes its silk - which per gram is several times stronger than steel - at room temperature in water." - William Powers, Twelve by Twelve: A One-Room Cabin Off the Grid and Beyond the American Dream
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"According to an ancient Chinese legend, one day in the year 240 B.C., Princess Si Ling-chi was sitting under a mulberry tree when a silkworm cocoon fell into her teacup. When she tried to remove it, she noticed that the cocoon had begun to unravel in the hot liquid. She handed the loose end to her maidservant and told her to walk. The servant went out of the princess's chamber, and into the palace courtyard, and through the palace gates, and out of the Forbidden City, and into the countryside a half mile away before the cocoon ran out. (In the West, this legend would slowly mutate over three millennia, until it became the story of a physicist and an apple. Either way, the meanings are the same: great discoveries, whether of silk or of gravity, are always windfalls. They happen to people loafing under trees.)"
- Jeffrey Eugenides, Middlesex


Banka Silk, an organization working for the uplift of weavers of Banka associated with celebrated designer Poonam Dubey to showcase an inspired Mughal monuments embellishment collection of fabrics called 'Loom to Wardrobe' at India Runway week. This collectionis trulyspecial as Poonam Dubeyhas created ethereal pieces from the Indian textiles.

The collection in Tussar silk was inspired by the people who migrate to bigger cities in search of a better life but do not forget their roots and still want to be recognized from their village or town. Taking a cue from this feeling, Poonam created 10 styles in natural earthy colors like beige, white, grey and slightly moving towards hues like blue and magenta that truly exhibit the beauty and rustiness of the villages. Banka Silk's show is a powerful story of a progressive and new age fashion. The highlight of the show was the treatment of handmade Mughal monuments embellishment on their creations with the use of block prints, hand painting, surface ornamentation and ornate textures on Tussar silk and linen and using weaving and traditional hand processes to achieve radical shapes.

In the words of Udyan Singh, Founder -Banka Silk, "This season, we turn the spotlight on the biggest global fashion trends and are showcasing them on the Indian ramp. Wearable tech trends will surely bring about multi-fold changes in the industry and will give Indian designers a new perspective on the already existing wave. Our aim is to introduce Banka Silk to a multitude of audience and help them in their uplift."

According to Poonam Dubey, Designer said, "Indian weaving industry has the world's largest number of handloom weavers and an extremely rich heritage of handloom products. Despite such obvious and impressive strengths, India has not been able to ensure sustainable and satisfactory livelihoods for handloom weavers. The reality today is that majority of handloom weavers are living in poverty and are leaving the occupations.They need a helping hand to meet their needs.Udyan Singh joined the cause with the concept of Banka Silk and helped weavers to meet their livelihood by providing them with adequate training to meet the needs of dynamic world.Being from the same native place we share same interest of helping and uplifting the weavers effort".

Commenting on the same Rajeev Anand, COO - Banka Silk Said "The motto of our persistent efforts towards developing Banka Silk is to eliminate the system of middlemen and emphasizing to introduce weavers directly to the market so that they become well-groomed in terms of design and technology. One more key objective is to promote the young designers from all parts of the country to weave their visions of design by using our handloom fabrics from Banka"

Banka Silk was established as an organization with a mandate of imparting the required skills to the weaver community of Banka, connecting them with markets and helping create an eco-system wherein the weaver community can become self-sustaining. Its business model is based on true sustainability, community building and creating leaders. Coming from the fashion world, the founder has established a strong network backed by the phenomenal skill of silk weaving. Udyan Singh, the founder of Banka Silk, was the pioneer who helped to garner financial support for these weavers through micro finance schemes.

The families of nearly 1000 weavers earn their livelihood from Banka Silk and this number is expected to increase in coming years. This is contrary to the current declining trend in the number of weavers in Banka in the past decade. Banka Silk has a mandate of encouraging more and more people to take up weaving as a profession and become an integral part of the century old legacy whilst making a thriving livelihood.
Key processes used by Banka Silk include extraction of silk filaments from home grown cocoons after which the yarns are further interlaced on handlooms using age old processes to produce various types of fabrics. Most noteworthy is the fact that the entire ecosystem is kept out of bounds from the effects of manufacturing equipment that use non-ecofriendly raw materials and processes. Even the dyes used are of vegetable origin, which ensure zero carbon footprint.

The positioning of these handloom crafted apparel have been translucent since ages which could easily be seen through this cultivating scenario of handloom sector where there are product dying, manpower dying, motivation dying, immunity dying and system dying with each passing day! Despite of abundant schemes and subsidies these weavers and artisans are not able to qualify for the financial benefit which is regarding their economic uprising as well as the social empowerment. This marketing horizon would only take place when these thousands of artisans and handloom weavers would get through the channelized medium on a standardized wage rate with maximum return for their inputs and socializing these communities on a platform where they commerce and showcase the best of their handcrafted articles which would lead them to the pinnacle of existence and empowerment.

It's always about timing. If it's too soon, no one understands.
If it's too late, everyone's forgotten." 
- Anna Wintour

Personalised nightwear studio Sentina Dreamwear launched in Goregaon , Mumbai


Thesynergyonline Fashion Bureau

"Every generation laughs at the old fashions, but follows religiously the new." - Henry David Thoreau, Walden

MUMBAI, APRIL 10 : And my dream for you..........., is that you'll catch a glimpse of what I love so much about fashion: It's boldness and creativity, the confidence that it takes to stand before a camera and let your image be captured, even though you aren't perfect, the peace to be truly okay with how others see you."
- Lauren Scruggs, Still Lolo: A Spinning Propeller, a Horrific Accident, and a Family's Journey of Hope

India's very first personalised nightwear studio Sentina Dreamwear opened its doors in Goregaon on Sunday offering Mumbaities an opportunity to wear customised designs in night clothes. The studio, a brainchild of entrepreneur Rupesh Satra, was launched by fashion designer and politician Shaina NC at a glittering function.

Sentina has aced the personalised nightwear concept with its 'Made to Wear Dreamwear' idea. Satra came up with the idea when he realised that Indian markets almost never offerthe perfect fits in the right size for women when it comes to nightwear. Most of what is on offer in stores or online are generalised designs that are not made for specific body types.

Sentina's eclectic team comprises of designers who sketch out the thoughts of customers on paper and then convert them into reality. The result: bespoke nightwear that is exquisite,comes in a perfect fit and is a dream come true!

Speaking about the concept, Satra said, "When I conceptualised Sentina, I wanted to offer an experience that was unmatched. I had spent a lot of time with retailers and at malls and had seen that women are almost never happy with what is on offer in the nightwear section. They always have to compromise in either the size or the design because there is no personalisation.

Sentina is all about nightwear that is every customer's dream."

With Sentina, Satra and his team have strived to offer an unparalleled experience of superior quality—be it the space, designers, personalisation or value additions for buyers. This is a studio that spells refined elegance and tasteful glamour, bringing the best of nightwear designs to Mumbai.

Said Satra, "Sentina also gives customers the opportunity to turn designers themselves because they can speak their mind out and we will give them a piece just like what they have imagined. For those who have seen particular designs on blogs or in movies or even in international brands, Sentina promises to give them designs they wish for."


GJEPC conducts its 50th AGM in Mumbai

Div BG color

Decides to join WFDB and Form Trade Disciplinary Committee

One area that has been considered of particular importance by the leadership of the GJEPC is that of generic promotion of diamonds in the world, especially in USA and China next year




Thesynergyonline Fashion Bureau


The 21-member TDC, which is to be constituted with three representatives each from the three constituent trade organizations, with the remaining 12 being inducted by the initial nine members, will take up matters of misconduct related to the gems and jewellery trade like fraud; cheating; dealing in CVD, man-made, synthetic, lab grown, and unnatural diamonds without making disclosures; making false and incorrect inscription on gem and jewellery; non-compliance and/or breach of business practices (including financial disputes), customs and ethics; issues relating to bankruptcy of persons in trade more particularly as per trade customs and practices; any other or further matter that the TDC deems fit, in relation to the Industry. The members of the TDC will have a term of three years and a complete process has been drawn up for its functioning; and the redressal of complaints and grievances.
Untitled Document 


The 50TH Annual General Body Meeting (AGM) of The Gem & Jewellery Export Council (GJEPC), held on December 20, 2016, took some significant decisions. For one, the body approved changes in its code of ethics, necessary to complete the process of the GJEPC induction as a member into the World Federation of Diamond Bourses (WFDB).


The AGM also approved the formation of the Trade Disciplinary Committee (TDC) by the GJEPC, together with the Bharat Diamond Bourse (BDB) and the Mumbai Diamond Merchants' Association (MDMA).


The 21-member TDC, which is to be constituted with three representatives each from the three constituent trade organizations, with the remaining 12 being inducted by the initial nine members, will take up matters of misconduct related to the gems and jewellery trade like fraud; cheating; dealing in CVD, man-made, synthetic, lab grown, and unnatural diamonds without making disclosures; making false and incorrect inscription on gem and jewellery; non-compliance and/or breach of business practices (including financial disputes), customs and ethics; issues relating to bankruptcy of persons in trade more particularly as per trade customs and practices; any other or further matter that the TDC deems fit, in relation to the Industry. The members of the TDC will have a term of three years and a complete process has been drawn up for its functioning; and the redressal of complaints and grievances.


One area that has been considered of particular importance by the leadership of the GJEPC is that of generic promotion of diamonds in the world, especially in USA and China next year. This year the organisation, along with De Beers, launched the generic promotional campaign in India - "Ek Heera Aapke Heere ke Liye" – and also supported international efforts. The AGM once again put its support behind such endeavours and gave the approval for enhancing efforts on the generic promotion front.


Corporate Social Responsibility (CSR) has become an important aspect of corporate functioning over the last many years and the GJEPC has always done its bit towards this.

The AGM reiterated its commitment to CSR activities and of increasing its contribution in this area in the 50th year of its existence. Accordingly, the GJEPC has decided to donate a certain amount from its surplus generated in the Financial Year 2015-16 towards charity in schemes mooted by the Prime Minister of India, Mr Narendra Modi, through the office of the Prime Minister of India and thus contributing to country's progress.

The GJEPC's AGM, chaired by the Chairman of the Council Shri Praveenshankar Pandya also decided to use demonetisation as an opportunity to ensure that the gems and jewellery industry works in an organised manner and to introduce a cashless system in its functioning.

Elegance is refusal ! Monte Carlo
launches its winter collection

You can never be overdressed or overeducated. ― Oscar Wilde


Thesynergyonline FAshion Bureau


NEW DELHI, NOVEMBER 21 : "Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."
― Coco Chanel

And so the weather is changing. There is a nip in the air in the morning. Winter is round the corner and keeping in mind its patrons' need for stylish woolens, Monte Carlo, India's leading apparel brand, has launched its new winter collection for men, women and children.

The entire range has been carefully designed to make you look smart and elegant. So whether you are a trendy teenager, a fashion-conscious professional or a sedate senior, there's lots for you to choose from.

For men, the new winter collection includes as stylish and well-cut jackets, coats, trench coats and Nehru Jackets. For light winters there are sweatshirts and sweaters in a host of bewitching colours. There are also comfortable and cozy Monte Carlo lowers to keep you warm through the winter months.

Fashion changes, but style endures

"Adornment, what a science! Beauty, what a weapon! Modesty, what elegance!" ― Coco Chanel

The options for women are even more exciting. There are elegant jackets, coats, Nehru jackets, sweatshirts, long capes, shrugs, ponchos in variant colours to brighten up your look even on the greyest winter day. You can team any of these with Monte Carlo well-fitting jeans and leggings and look classy at work or at a party.

The right clothes with the right accessories make all the difference. Go for Monte Carlo's exquisite caps, mufflers, shawls and lohis – you are sure to get noticed, even in a crowd. A special traveler's jacket is also being introduced this season.

For kids there's lots to choose from – sweaters, sweatshirts, jackets denims and tracksuit in vibrant winter colours . Your kids will love the warmth and feel of Monte Carlo's winter collection and you can be confident that they will keep warm even when the weather outside is freezing.

Equal Height Columns

Speaking of their new collection Ms. Monika Oswal, Executive Director, Monte Carlo, says, "This winter, Monte Carlo has come up an array of stylish clothes for all ages. Our latest collection will not only keep you warm but will also make you look classy

The collection includes vibrant colours and smart designs to suit all occasions. The unique feature of the collection is that it is very customer-friendly. The clothes are comfortable and easy to carry off anywhere and everywhere."


A special classy collection for men and women is also being introduced by PLATINE- Monte Carlo. It's a high end collection for casually classypeople. For men, it includes sweaters, tracksuits, jackets, Nehru jackets and coats and for women, it has a special range of sweaters.

FLO to launch start-up initiative 'Dyuti' for job creation in jewellery industry

Hollywood star Ravina Tandon to be present on the occasion


Thesynergyonline Fashion Bureau


FLO startup initiative 'DYUTI'

Click To Play

FICCI ladies Organisation (FLO), exclusive women's wing of the apex business body, will unveil its startup initiative 'DYUTI' , multi-level marketing business model for generating employment for women in the jewellery industry which is currently dominated by men across the nation on November 15, 2016.


"I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts." ― Richard Branson, Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
"An intelligent woman is a goldmine! She has the ability to learn, reason and understand things better and faster than her contemporaries. She is competent, alert and can reason out stuffs easily." ― Jaachynma N.E. Agu

"Dyuti' start up initiative has been developed under Swayam, e - Commerce- support cell set up by FICCI Ladies Organisation (FLO) for women entrepreneurs seeking support for nurturing, setting up and managing their business. The business model 'DYUTI' has been created to enable women entrepreneurs to work from home and connect them with the jewellery industry as well as the related. services. " said MS Vinita Bimbhet, president, FICCI Ladies Organisation (FLO) while launching the Dyuti initiative at an interactive session on "Can business be an agent for change?".


"FLO's support and mentorship cell 'Swayam' , an incubation centre for start ups targets only towards women entrepreneurs and works as a tool to support aspiring and existing women entrepreneurs. Swayam panel consists of specialists who understand the needs of start ups with the potential to help women to grow their businesses, and in some cases change their lives. The objective of SWAYAM is to link the right mentors to women entrepreneurs in 15 locations Pan India. DYUTI, under SWAYAM is a step further in this direction" said Ms Bimbhet.



"It's not what you have on the outside that glitters in light, it's what you have on the inside that shines in the dark." ― Anthony Liccione

Cheap jewelry, however, is worse than no jewelry at all, and there are very few things in life than are worse than no jewelry at all." ― Jill Conner Browne, The Sweet Potato Queens' Book of Love

Jewellery takes people's minds off your wrinkles" ― Sarah Phillips

Will the people in the cheaper seats clap your hands? And the rest of you, if you'll just rattle your jewelry. John Lennon

Jewelry and pins have been worn throughout history as symbols of power, sending messages. Interestingly enough, it was mostly men who wore the jewelry in various times, and obviously crowns were part of signals that were being sent throughout history by people of rank. Madeleine Albright

For me the diamond dawns are set In rings of beauty... - John Townsend Trowbridge.
Jewelry is something that has to do with emotion. That aspect of jewelry really interests me.- Ann Demeulemeester

I like for jewelry to tell a story and to be able to talk about what I'm wearing. That's more important to me than a name, brand, or label.- Nikki Reed

I always accessorize with jewelry. I am a bit of a magpie; I love sparkles, and so wearing jewelry makes me feel more exciting and confident, too! - Amber Le Bon

I am jewelry and objects together. This is the Elsa Peretti name to me. It is a very good balance for me to try and create with the person in mind or with the space in mind - to imagine a bowl of fruit or something for water. It is a little bit yin and yang. - Elsa Peretti



" The word Dyuti, is synonymous with Goddess Laxmi and it is an exclusive business model that has been designed to create entrepreneurial opportunities for women who are successfully managing their households or jobs and want to earn some extra money" said Ms Bela Badhalia, FLO Governing Body Member and Past Chairperson of FLO Jaipur Chapter who has conceptualised the initiative.


On the occasion of the launch an interesting panel discussion on "Can Business be an Agent for Change?" will also be organised. The eminent panellists will be Princess Diya Kumari, MLA Sawai Madhopur, Jaipur; Raveena Tandon, Actor, Producer, Columnist & former model and Kalyani Saha Chawla, Entrepreneur. occasion.



Princess Diya Kumari, born into the illustrious royal family of Jaipur, is one of the most accomplished women of modern India. With admirable dexterity she manages her numerous business ventures, school, museums and NGOs, while devoting a large part of her time to developing her constituency of Sawai Madhopur (a large area including Sawai Madhopur City and vast stretches of backward rural areas, along with the Ranthambore National Forest and Tiger Reserve) as an elected Member of the Legislative Assembly of Rajasthan. A connoisseur of art and culture, Princess Diya Kumari takes an active part in promoting traditional arts, music and dance. She has been actively associated with several NGOs and organizations involved in charity and social works. In 2013 she established the Princess Diya Kumari Foundation ( with an objective of empowering women and men through Vocational training, education, and livelihood generation.


Actor, producer, columnist and a former model, Raveena Tandon, is a mother of two adorable children Rasha and Ranbirvardhan. Raveena is a multi-talented and multi-faceted individual who lives every moment with full zest. Actively involved with Unicef for the girl child and DAIRRC anti-drug organisation with Dr Yusuf Merchant . Brand ambassador of PETA, IDA, The Spina Bifida Association as well as the White Ribbon Alliance for Safe Motherhood.

Raveena won National Award for Daman which was based on women empowerment. And grabbed the Best Actress award at the Indian Film Festival of Houston and Chicago for the movie"Shobhnas seven nights". Recieved the Awadh Samman Puruskar in 2002. Awarded the Dadasaheb phalke award in 2016. Won the ICONIC award in 2016 and also won an award at the festival of globe for her work for the girl child.

Her next release is Onir's 'Shab' and Ashtar Sayed's 'Matr,' which deals with violence against women


Kalyani Saha Chawla's keen business sense is complemented by her flair for communications, which comes together for Koi. Her entrepreneurial strength, lies in her 36O-degrce, multi-faceted experience in the Indian retail market, As the Vice President, Marketing & Communications, Christian Dior Couture India, she built the brand as the most visible in India. Kalyani leveraged her associations with the elite, the political community, national opinion makers and A-list Bollywood personalities to further the brand awareness, maintaining a Number One ranking, tracked by LVMH Media Tracking, consistently for ten years.

Kalyani began her career in Sales & Marketing at Oberoi Hotels and improved the operating parameters of the hotels globally. She also set up the flagship Trident chain of hotels in Chennai. Following this, she joined Indian Express as the Branch Manager, achieved advertising revenue targets and reported from the southern region. The journey of The Entrepreneur started with "Kalyani", a first-of-its-kind lifestyle boutique in Kolkata for art, artefacts, home decor and her self-designed in do-western collection.

Her move to Delhi saw the launch of Montage Arts, selling contemporary Indian Art and later an export house for fashion accessories designing and manufacturing for Harrods, GaIleries Lafayette, Jean Paul Gaultier, Celine, Zara, Mango, LIB Bennett, Phase Eight, Jigsaw and Ralph Lauren amongst others. BoF500, the bible of the industry, listed Kalyani as one of the most influential people shaping global fashion industry in 2013, 2014 and 2015.

She was also invited to travel with the former President of India, Smt. Pratibha Patil, on her business delegation to Austria and Switzerland in 2011 and was awarded the FICCI Jury's Award in the field of Entrepreneurship in 2013 and the "Devi" award by the Sunday Standard for her contribution to the luxury market in India. Kalyani has been a columnist for Economic Times, Vogue, Harper's Bazaar and Magna Publications.




The First Lady of Ikat, Madhu Jain,
takes Paris by storm!


Thesynrgyonline Fashion Bureau



Click to show. Click to hide. Click to show/hide. [Show/Hide Stuff] ["Paris and Fashion. Books and Art. What would one be ... without the other?" - Peggy Kopman-Owens " ]

Designer Madhu Jain's Collection

the only person you're destined to become is the one that you decide to be. That if you try hard enough you can convince yourself of anything
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NEW DELHI, OCTOBER 22 : "The childish and savage taste of men and women for new patterns keeps how many shaking and squinting through kaleidoscopes that they may discover the particular figure which this generation requires to-day. The manufacturers have learned that this taste is merely whimsical. Of two patterns which differ only by a few threads more or less of a particular color, the one will be sold readily, the other lie on the shelf, though it frequently happens that after the lapse of a season the latter becomes the most fashionable. Comparatively, tattooing is not the hideous custom which it is called. It is not barbarous merely because the printing is skin-deep and unalterable."
― Henry David Thoreau, Walden and Other Writings


And so Paris is one of the global fashion capitals of the world, with tourists thronging the city to get their dose of fashion and couture. A significant number of the most sought-after designers and fashion events have as their hub the city of love, making Paris among the top-most popular fashion centres in the world.

  • " To express oneself fluently involves more than simply speaking the language properly. It includes inflection, voice, posture, gestures, and clothing. All of these elements add up to an individual's personal expression. They are the elements of style." ― Kate Betts

    "Even the simplest things had a glorious pointlessness to them. When buttons came in, about 1650, people couldn't get enough of them and arrayed them in decorative profusion on the backs and collars and sleeves of coats, where they didn't actually do anything. One relic of this is the short row of pointless buttons that are still placed on the underside of jacket sleeves near the cuff. These have been purely decorative and have never had a purpose, yet 350 years later on we continue to attach them as if they are the most earnest necessity." - Bill Bryson

  • "He is wearing a rugby shirt with numbers and a little man on a horse on his chest. Kent has told Elsa that this sort of shirt costs more than a thousand kronor, and Granny always used to say that those sorts of shirts were a good thing, because the horse functioned as a sort of manufacturer's warning that the shirt was highly likely to be transporting a muppet." ― Fredrik Backman, My Grandmother Asked Me to Tell You She's Sorry
  • "In 1916, Infants' and Children's Wear Review insisted upon pink for boys and blue for girls. In 1939, Parents magazine claimed that pink was a good color for boys because it was a pale version of red, which was the color of Mars, the war god. Blue was good for girls because it was the color of Venus, and of the Virgin Mary. So, pink for girls is a relatively recent trend, and utterly random." - Tim Gunn, Tim Gunn's Fashion Bible: The Fascinating History of Everything in Your Closet

    "Magnus had animated one of his magnificent Chinese fans, and it flapped ineffectively at him, barely stirring the breeze. It was, if he was completely honest with himself (and he did not want to be), a bit too hot for this new striped blue-and-rose-colored coat, made of taffeta and satin, and the silk faille waistcoat embroidered with a scene of birds and cherubs. The wing collar, and the wig, and the silk breeches, the wonderful new gloves in the most delicate lemon yellow . . . it was all a bit warm. Still. If one could look this fabulous, one had an obligation to. One should wear everything, or one should wear nothing at all." ― Cassandra Clare, The Bane Chronicles

  • ""Speaking of high-end shoe designers, in 2011 it was fascinating to see the design company of Christian Louboutin try to stop the company Yves Saint Laurent from producing high heels with red soles, claiming that Louboutin was the originator of the red sole. Louboutin lost, and I was glad. He was not the first person to paint a sole, and I am wary of patenting a color, like Tiffany blue. Why should we grant that entire history to Louboutin and say there are no predecessors and should be no successors?" ― Tim Gunn, Tim Gunn's Fashion Bible: The Fascinating History of Everything in Your Closet

    He was a passionate adherent of the new ideas and of Speransky, and the busiest purveyor of news in Petersburg, one of those men who choose their opinions like their clothes—according to the fashion—but for that very reason seem the most vehement partisans" ― Leo Tolstoy, War and Peace

  • "In 1916, Infants' and Children's Wear Review insisted upon pink for boys and blue for girls. In 1939, Parents magazine claimed that pink was a good color for boys because it was a pale version of red, which was the color of Mars, the war god. Blue was good for girls because it was the color of Venus, and of the Virgin Mary. So, pink for girls is a relatively recent trend, and utterly random." - Tim Gunn, Tim Gunn's Fashion Bible: The Fascinating History of Everything in Your Closet
  • "Whether they come from Brooks Brothers or a thrift store, the sweaters we wear have a magnificent ancestry. Their history spans the worlds of Irish fishermen, French knights, World War I soldiers, busty Hollywood 'sweater girls,' and the television saint Mr. Rogers. That history lives in each garment. By being aware of it, we can better appreciate what we have." ― Tim Gunn, Tim Gunn's Fashion Bible: The Fascinating History of Everything in Your Closet
  • It is but a glimpse of the world of fashion that we want on this same miry afternoon.… There is much good in it; there are many good and true people in it; it has its appointed place. But the evil of it is that it is a world wrapped up in too much jeweller's cotton and fine wool, and cannot hear the rushing of the larger worlds, and cannot see them as they circle round the sun." ― Charles Dickens, Bleak House
  • "Fashion is merely the lowest form of ideology. To wear or not to wear blue jeans, to holiday or not to holiday in a particular place can contribute to social acceptance or bring upon us the full opprobrium of the group. Then, a few months or years later, we look back and our obsession, our fears of ridicule, seem a bit silly. By then, we are undoubtedly caught up in new fashions. (I - The Great Leap Backwards)" ― John Ralston Saul, The Unconscious Civilization
  • On first impressions, John seemed more cynical and brash than the others, Ringo the most endearing, Paul was cute, and George, with velvet brown eyes and dark chestnut hair, was the best-looking man I'd ever seen. At the break for lunch I found myself sitting next to him, whether by accident or design I have never been sure. We were both shy and spoke hardly a word to each other, but being close to him was electrifying." - Pattie Boyd, Wonderful Tonight

The French European Indian Fashion Week is taking place from October 21 to 23 , 2016 at the iconic Eiffel Tower, a landmark that characterises the romance of the city. This fashion week's vision is to "redefine the future of fashion and integrate France, India, Asia and European countries into the global fashion world."

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As one of the 12 Indian designers invited to showcase their collection at the fashion week, Madhu Jain will be
introducing her legendary Ikat collection on the ramp after a hiatus of eight years! A hands-on advocate of reviving India's traditional crafts and working only with natural fibres, Madhu has carved a niche for herself
amongst the top designers of the country. Acknowledged as the First Lady of Ikat, Madhu is recognised for developing new weaves using Ikat of Andhra Pradesh, Odisha, Thailand and Uzebekistan.

She is debuting in the Paris couture scene at this much-coveted fashion week, marking the historic moment of a fashion event hosted at the Eiffel Tower for the first time! To showcase her Andhra-inspired Ikat collection at the Eiffel Tower, and to be invited by the French European Indian Fashion Week organisers to Paris, could not be a prouder moment for Madhu and for the country she represents:


Flash Mob to Salute the Indian Army

"This is the army! Nobody can do the best they can."
- Henry Blake


French European Indian Fashion Week
celebrated at at Eiffel Tower

Thesynergyonline Fashion Bureau

NEW DELHI, OCTOBER 12 : "What is the difference? Tell me what is the difference between you and me. We both kill for what we want," the man asks. "We lived here first." - Brittany Noel Bostic, The Fight 

And so Mr Satish Reddy hosted the Flash Mob to honour and salute The Indian Army for their bravery and to celebrate French European Indian Fashion Week at Pallika Bazaar Connaught Place, New Delhi.


The fabulously dressed models began strutting up and down the runway. Designers, NGO ASFI acid attack survivors, Shrishti NGO kids has participated in the flash mob and salute the Indian Army for their bravery. Set
against the backdrop of Delhi City's most iconic landmarks Connaught Place models hit the runway delighting captivated onlookers.


*President French European Indian Fashion Week Mr. Satish Reddy*, said, "I want to salute to our Armed Forces, who selflessly risk their lives to protect our beloved country & our families. Our Indian Army is our brave
and real heroes.


*Show Director Ms. Liza Varma, said, "I am very happy that people from all over India saluting the hardships of our soldiers and to show them that their efforts are being appreciated by a grateful nation." We are going to
show a Collection dedicated to the Indian Army at FEIFW in Paris


French European Indian Fashion Week will be held at Eiffel Tower which is the 7th Wonder of the World in Paris starting from 21st October 2016. The event was supported by Namaste France.

  1. Question: What is the best thing about now ?
    Answer: → Old words reborn with new faces



Fashions fade, style is eternal."
― Yves Saint-Laurent

Braun India Fashion Week London to
be held from October 15 to 16

Grand finale by JD alumnus and Ace Fashion Designer-Rocky S.
Ashok Mannay, an alumnus of JD Institute of Fashion Technology to present his collection at London.

Thesynergyonline Fashion Bureau


NEW DELHI, OCTOBE 10 : Braun India Fashion Week London (IFWL) which is scheduled to take place from October 15 to 16 October, 2016 at Excel London London,, will showcase some of the India's finest designer collections periphery events in London to bring awareness and funds to the cause with breast cancer awareness walks, pink fashion shows, PINK menu offerings and more.

Grand finale to be represented by JD Institute of Fashion Technology's alumnus Rocky S.
JD Institute of Fashion Technology will dedicate the entire month of October as the Breast Cancer Awareness month. The aim is to bring together Jediiians and the fashion fraternity to fight against the cause and spread awareness among all.

RC Dalal, Executive director of JD Institute of Fashion Technology :
"Fashion is a fantastic platform to reach to youth, and also this is a huge celebration of hope as the biggest reason for Breast Cancer to infiltrate in our society is the lack of knowledge. We at JD Institute of Fashion Technology, with our students have joined together for a mission to spread Breast Cancer Awareness."
Director of IFWL, Manny Singh :
"India Fashion Week London is always considered as a forefront platform for Indian Design. We are pleased to have JD Institute of Fashion Technology our premium partner to spread awareness for a greater cause. I on behalf of all the designers and celebrities who support the cause assure that the message shall spread way beyond to see the awareness grow in London also."

"Sometimes I can't figure designers out. It's as if they flunked human anatomy." "There's more to clothing than just adornment. It does more than merely change how the world perceives us. It changes how we perceive ourselves." - Jacqueline Carey, Naamah's Kiss


For the first time, the institute plans to invite all the buyers and invitees in London to celebrate the colour pink. Prominent celebrities will walk the ramp in pink garments to show their support for the cause.

The NEW GEN collection is by Ashok Mannay, an alumnus of JD Institute of Fashion Technology with a collection called "REGALIA"- it envisions portraying the tapestry of Indian Culture, with its own distinct flavor of embellishment and artistry, comprising of women's and men's collection.

India Fashion Week London (IFWL) allow its fans to dress up and give back to the cause with the 2016 PINKTOBER merchandise line, including a women's and men's T-shirt and a collector's edition PINKTOBER pin.

"Maybe it's NOT Maybelline. Maybe you were just born with it."
― Mandy Hale, The Single Woman: Life, Love, and a Dash of Sass


Grooming, cosmetic products set for
exponential growth in India: ASSOCHAM

Thesynergyonline Fashion Bureau

An awesome picture

Makeup : It's what it makes you to be

"Maybe it's NOT Maybelline. Maybe you were just born with it." - Mandy Hale, The Single Woman: Life, Love, and a Dash of Sass


NEW DELHI, JULY 07 : "Though Queen Victoria in England had suggested that makeup was impolite, even vanity, Gideon saw it as yet another weapon. It was not so different from magic."
― Thomm Quackenbush, Flies to Wanton Boys

And so the market size of India's beauty, cosmetic and grooming market will touch $ 20 billion by 2025 from the current level of $6.5 billion on the back of rise in disposable income of middle class and more and more people aspiring to live good life and look good, industry body ASSOCHAM said.

The industry has mainly been driven by improved purchasing power and rising aspiration among the lower strata of the society while and industry players spending are coming out with products and pricing to suit consumes across difference levels of purchasing power, the ASSOCHAM latest study.

The rural population too is joining the mainstream with improvement in linkages with the cities by roads, telecommunication and the firms reaching out to the people in villages and small towns. That is how it should be, said Secretary General of the ASSOCHAM Mr D S Rawat.

The consumption pattern of cosmetics among teenagers went up substantially between 2005 and 2015 because of increasing awareness and desire to look good. In fact, they are among the fastest growing segment for the manufacturers of a range of products including body sprays, Over 68% of young adults feel that using grooming products boost their confidence.

About 62 per cet of young consumers in big cities prefer to buy online beauty and grooming products whereas, 45 per cent of consumers tend to buy cosmetic, apparel items from any shop of their convenience rather than a single shop. Both quality and value for money is being sought by consumers.

Brands such as L'oreal, Lakme , Maybellene, Nivea and Color Bar are being pushed as mass market products and focus on younger women and women with lower buying power, noted the paper.While these are little expensive products, the price barriers are also being broken both by the consumers and the manufacturers.

The herbal cosmetics industry is also driving growth in the beauty business in India and is expected to grow at a rate of 12 per cent. The Indian cosmetics industry has a plethora of herbal cosmetic brands like Forest Essentials, Biotique, Himalaya, Blossom Kochhar, VLCC, Dabur and Lotus and many more.

The flourshing Indian fashion/ film industry is also fueling growth into the cosmetic industry in India by making Indians to relaize the importance of having good looks and appearance

The men's grooming and personal care market in India is outpacing the personal care market at large for growth. Additionally, as more Indian men are looking to remain competitive in the workforce, they are seeking products to help them maintain a youthful look.

More male Indian icons, such as Hindi actors and cricket players, are working with beauty and personal care brands to encourage the use of personal care product by men.

There is a rising aspiration among Indian men to look better groomed, which has led to the Indian men's grooming market's rapid growth of more than 42% in the last 5 years. The study further showed that this growth is faster than the growth rate of the total personal care and beauty industry in India.

Interestingly, men who fall in the age group of 18 to 25, spend more money on grooming and personal care products than women in India. The aspirations and requirements of today's young Indian men are rapidly evolving. With a surge in disposable income, men are becoming more discerning and indulgent. In an evolving trend in India, men are beginning to look at innovative grooming and personal care products created specifically for them.

Due to changing demographics and lifestyles, deeper consumer pockets, rising media exposure, greater product choice, growth in retail segment and wider availability are the reasons for sharp rising demand of cosmetics among India men, especially the youth. Men in smaller towns are displaying greater desire for grooming, especially in the whitening and fairness segment, highlighted the study.

There has been sharp increase in number of beauty salon and spa in the country. It is estimated that about 25-30% of total salon business come from men's treatment.

Key drivers behind recent market growth are -

• Rising Disposable income
• Competitive workforce Environment
• increasingly complex grooming routines
• Social Media
• Selfie Mania
• More Indian icons, such as Hindi actors and cricket players
• Young Population

Finally, "How obvious can it be? ... The purpose of makeup is to defy the degradations of time, and time is just a synonym for death.”
- Dean Koontz, False Memory

"I fought a killer and didn't even smudge my makeup." - Rose Pressey, Flip That Haunted House []
In 1770, a British law was proposed to Parliament granting grounds for annulment if a bride used cosmetics prior to her wedding day. -Marjorie Dorfman, "The History of Make-up"

"Wake up with stunning smudge free makeup everyday" - Exclusive Beauty

‎Lipstick is really magical. It holds more than a waxy bit of color - it holds the promise of a brilliant smile, a brilliant day, both literally and figuratively.- Roberta Gately



"The poet Swinburne said that spring begins 'blossom by blossom." ― Christina Bartolomeo, Snowed In: A Novel

85 exhibitors participated in the recent
Fashion Doze Spring Edition

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"If Spring came but once in a century, instead of once a year, or burst forth with the sound of an earthquake, and not in silence, what wonder and expectation there would be in all hearts to behold the miraculous change! But now the silent succession suggests nothing but necessity. To most men only the cessation of the miracle would be miraculous and the perpetual exercise of God's power seems less wonderful than its withdrawal would be."- Henry Wadsworth Longfellow, Kavanagh

And so Megha Goyal Jain founder of the Fashion and Lifestyle Exhibition Fashion Doze recently concluded her 3rd Season which was the Spring Edition. The exhibition was held at hotel Crown Plaza, Rohini with almost 80 exhibitors who participated. Just like the last season even this one was a success with a massive footfall of buyers.

The chief guest of the event was Sandeep Marwah whereas many other guests from the Delhi's social circle were seen at the event to name a few were Rita Gangwani, Pooja Mootwani, Ana Sachdeva, Varun Katyal and many more. Some of our exhibitors' includes- Signature Line, Ruzhan Pakistani Concepts, Gehnaa by Sonia, Mahira Creations by Ritu Lambha, Shalini Enterprises, Virtue Lady, Advitiya Sangraha, Priyam Nathani Makeup Studio, Manvi Kapoor, IBlingThing, Aquatan, Mystic Studio, Alankar Star Jewellers, Madhubann- the fashion garden, Blue Horse Jewels.

Springtime !

A simple melody

The fields of spring

Blooming recklessly

Green is the soul of spring

Spring pie


Around 85 participants participated in the recent spring season. Designers in focus- Madhubann- the fashion garden, Blue horse jewels This one- day shopping event aims to bring together multiple fashion, lifestyle, creative and boutique brands under one roof for our very enthusiastic shoppers. We look into every aspect with a lot of detailing so as to ensure that each show provides a unique experience to everyone associated. Unique Grand Fashion & Lifestyle Exhibition ensuring quality remains our focal point, to provide an exclusive lifetime shopping experience. Personal shoppers, Socialising and more!

"[Piper] rushed to get dressed. By the time she got up on deck, the others had already gathered—all hastily dressed except for Coach Hedge, who had pulled the night watch.
Frank's Vancouver Winter Olympics shirt was inside out. Percy wore pajama pants and a bronze breastplate, which was an interesting fashion statement. Hazel's hair was all blown to one side as though she'd walked through a cyclone; and Leo had accidentally set himself on fire. His T-shirt was in charred tatters. His arms were smoking."
― Rick Riordan, The Mark of Athena

According to Coco Chanel ,""A beautiful dress may look beautiful on a hanger, but that means nothing. It must be seen on the shoulders, with the movement of the arms, the legs, and the waist."

Conclusively []
Buy what you don't have yet, or what you really want, which can be mixed with what you already own. Buy only because something excites you, not just for the simple act of shopping. - Karl Lagerfeld

Clothes as text, clothes as narration, clothes as a story. Clothes as the story of our lives. And if you were to gather all the clothes you have ever owned in all your life, each baby shoe and winter coat and wedding dress, you would have your autobiography.- Linda Grant, The Thoughtful Dresser

I can scarcely stand to have a manicure. I have to have them because you don't want to look like a disgusting human being - it's self-care and it has to happen, but I get very restless. - Laura Linney- Robert M. Edsel, The Monuments Men: Allied Heroes, Nazi Thieves, and the Greatest Treasure Hunt in History

Choreography is writing on your feet.- Bob Fosse


MyGlamm collaborates with global beauty
brand Margaret Dabbs London

Thesynergyonline Fashion Bureau


"The place where you made your stand never mattered. Only that you were there... and still on your feet. - Stephen King

And so Margaret Dabbs London, engaged in innovation of hand and foot care products, will now host its treatments and products exclusively at MyGlamm, India's premium "at home beauty service" and Sanghvi Brands which operates brands like French L'OCCITANE Spas, New York based Warren Tricomi Salons, the fashionable ELLE Spas & Salons.

On the collaboration of these two wellness innovators, Founder & CEO of MyGlamm Darpan Sanghvi says, "*MyGlamm has yet again introduced a distinctive service for its guests as it collaborates with Margaret Dabbs London. In our constant aim to provide unique treatments we introduce MDL, known to transform and beautify the look and feel of one's hands and feet.

Our association with Margaret Dabbs, who is a trained podiatrist, would allow us to provide services that would not only enhance the hands and feet of the clients, but also pay attention to the detailed specifications in terms of its health. We're thrilled to be associated with Margaret Dabbs London to provide a bespoke service of this stature, at your doorstep*!"

"For two brands to collaborate, it is essential that they have similar values and service goals. This partnership between Margaret Dabbs London and Sanghvi Brands is therefore a perfect step towards providing the clients with premium services at premium Salons / Spas and we even enter doorstep services with MyGlamm", *adds *Ms. Jo Gaglani, Director, Sanctum
Spa and Wellness Pvt Ltd. *who has bought MDL to India.

This collaboration is only a stepping stone for a venture of this stature where both the brands look forward to a long standing relationship providing the best of services to their clientele.

ADDENDUM :Dancing is the poetry of the foot. []
If cattle and horses, or lions, had hands, or were able to draw with their feet and produce the works which men do, horses would draw the forms of gods like horses, and cattle like cattle, and they would make the gods' bodies the same shape as their own. Xenophanes

I will lead my people by the hand along the road until their feet are sure and they know the way. Then they may choose for themselves and rule themselves. Then my work will be done.-Mustafa Kemal Ataturk

You do not need to leave your room. Remain sitting at your table and listen. Do not even listen, simply wait, be quiet still and solitary. The world will freely offer itself to you to be unmasked, it has no choice, it will roll in ecstasy at your feet.-Franz Kafka


"Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs"
- Karl Lagerfeld

W for Woman bags the "Most Admired Fashion Brand of the Year" award

W for Woman bags the "Most Admired
Fashion Brand of the Year" award

Thesynergyonline Fashion Bureau



"There is an innocence in admiration: it occurs in one who has not yet realized that they might one day be admired." - Friedrich Nietzsche

And so W for Woman, the contemporary Indian wear brand by TCNS Clothing has been adjudged the 'Most Admired Fashion Brand of the Year' in the Women's Indian Wear category at the 16th Images Fashion Awards held at the India Fashion Forum in Mumbai. W was nominated alongside renowned brands like BIBA, Melange by Lifestyle and Neerus for the award.

W retained the title for the second consecutive year in the women's wear segment. Images Fashion Awards recognised the continuing evolutions of the brand for its forward-looking design, innovation, product development and customer connect.

Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs"
― Karl Lagerfeld

Speaking on the occasion, Mr. Anant Daga, CEO, TCNS Clothing said, "We are extremely humbled by the recognition and take pride in receiving this prominent award at such an esteemed forum. Nothing that we have achieved so far or aspire to achieve in the future could be possible without the TCNS family and our loyal customers hence I would like to thank each one of them for our astounding success. I am confident that with all of us together, we will script great success stories."

W for Woman is a mirror for the new age Indian woman who are rooted at home and taking on the world with panache, playing myriad of roles with élan and taking on the challenges in her stride. With a unique design sensibility, the Indian Salwar – Kameez was transformed into its chic & urban yet comfortable form.



Buttons [-]
"Even the simplest things had a glorious pointlessness to them. When buttons came in, about 1650, people couldn't get enough of them and arrayed them in decorative profusion on the backs and collars and sleeves of coats, where they didn't actually do anything. One relic of this is the short row of pointless buttons that are still placed on the underside of jacket sleeves near the cuff. These have been purely decorative and have never had a purpose, yet 350 years later on we continue to attach them as if they are the most earnest necessity." - Bill Bryson


Womanhood celebrated with stunning new diamond collection

NEW DELHI, APRIL 29 : "For a life where diamonds really are forever" ? Bethany Anne Miller, Forever Stuck And so, an online portal for diamond jewellery from the house of Virani Group introduced its capsule collection with a combination of diamond pieces like rings, pendants and earrings.

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"When diamonds boast.... "


The diamonds glinted under the glare of the chandelier and they looked like a thousand spider eyes" - Kate Chisman, Creep

When diamonds boast.... that they can't be crushed, let 'em go, 'cause dreams don't turn to dust." - Owl City

Diamonds are held under tons and tons of pressure...

Diamonds are held under tons and tons of pressure, extremely high temperatures of fire and shuffled under shifting of tectonic plates, for a long, long time! Yet when they come out from there and are put on display for their beauty; does anybody stop to evaluate the diamond based upon all the shit it's been through and say "Remember that disgusting hole it used to be in? I bet it was hell in there!" No, people don't remember where a diamond has come from; they just see the beauty of it now. But it wouldn't have become so beautiful, you know, if not for all of that! So why should we look at other people, or at ourselves and evaluate them/ourselves based upon their/our pasts? Shouldn't we forget that? And only see the beauty that is in front of our eyes? Whatever it was, it made you beautiful! And that is what matters!" ? C. JoyBell C

Extremely hard

There are three things extremely hard: steel, a diamond, and to know one's self. - Benjamin Franklin




For a life where diamonds really are forever"
― Bethany Anne Miller, Forever Stuck

Womanhood celebrated with
stunning new diamond collection

Thesynergyonline Fashion Bureau

NEW DELHI, APRIL 29 : "For a life where diamonds really are forever"
― Bethany Anne Miller, Forever Stuck

And so, an online portal for diamond jewellery from the house of Virani Group introduced its capsule collection with a combination of diamond pieces like rings, pendants and earrings.

Inspired by minimalism, the exquisite collection enraptures different aspects and subtle nuances of the season as visualized by a common man giving it an artistic turn for the budget-conscious shoppers. Embellished with delicate diamonds, the collection is crafted in white, rose and yellow gold and pays tribute to the pattern of life which is ideal for everyday occasion and celebrations. Using only the finest quality and ethically soured diamonds, this collection is artistically crafted to woo women at an unbelievable price range. Made for the fashionable Indian women who consider jewellery to be an extension of their personality, the collection blends the elegance of diamonds with iconic styles.

Diamonds are held under tons and tons of pressure, extremely high temperatures of fire and shuffled under shifting of tectonic plates, for a long, long time! Yet when they come out from there and are put on display for their beauty; does anybody stop to evaluate the diamond based upon all the shit it's been through and say "Remember that disgusting hole it used to be in? I bet it was hell in there!" No, people don't remember where a diamond has come from; they just see the beauty of it now. But it wouldn't have become so beautiful, you know, if not for all of that! So why should we look at other people, or at ourselves and evaluate them/ourselves based upon their/our pasts? Shouldn't we forget that? And only see the beauty that is in front of our eyes? Whatever it was, it made you beautiful! And that is what matters!"
― C. JoyBell C

Appearing in standout and delicate versions of the hottest trends, the collection is tastefully crafted through modular techniques, layering, and unique cuts. Traditional, classic and brilliantly beautiful, each piece is unique in its intricacy yet refined in its romantic theme.

The combinations of pendants, rings and earring stuns with its sparkling combinations are perfect for a contemporary, modern woman. The white and rose gold rings for the style-conscious are distinctively feminine reflecting the everyday aesthetics of the day and the love of all things modern. The pendants are perfect for the generation that embraces the new and the different along with the traditions of the past. The sparkling teardrop diamond earrings are graceful and minimal while still maintaining its antique design and craftsmanship.
Displaying a fine ensemble of inimitable designs, the collection offers best in class diamonds and designs that are shaped to mesmerize the contemporary modern woman.

Opinion [-]
When we long for life without difficulties, remind us that oaks grow strong in contrary winds and diamonds are made under pressure.- Peter Marshall

If more of us valued food and cheer and song above hoarded gold, it would be a merrier world."
― J.R.R. Tolkien

FDCI and the Olive Group celebrate
fashionable association at AIFW AW'16

Thesynergyonline Fashion Bureau

"This above all: to thine own self be true,
And it must follow, as the night the day,
Thou canst not then be false to any man."
― William Shakespeare, Hamlet

And so FDCI and the Olive group have had a long standing relationship of food and fashion. As the Olive group completes its 15th year, FDCI celebrates their journey this season, at the Amazon India Fashion Week Autumn-Winter 16. The Olive Group, headed by AD Singh, has been in the hospitality business for 25 years and is an ardent supporter of fashion.

Sunil Sethi, president FDCI, says, "The restaurants from the Olive group over the years have become a permanent fixture at the fashion week. We celebrate their milestone by exclusively showcasing their brands with us and strengthening our bond as AD Singh and his team has always supported and worked closely with us for a long time."

The Olive group portfolio includes stellar award winning brands like the Olive bar & kitchen, Olive Bistro, Guppy, SodaBottleOpenerWala, Fatty Bao, Ek Bar, Monkey Bar, Le bistro du Parc, LAP Soul Fry, the Local and Taste & Tonic. To commemorate the occasion every day at AIFW AW16, Olive Group's star chefs and partners will create a special envelope-pushing 'Olive 2.0' dish that brings out their take on dishes we may be eating tomorrow. This will be prepared and presented gratis every day between 5pm to 5.30pm.

Says AD Singh of Olive group, 'Our brands are amongst India's best known restaurant brands where good food, laughter, style and conversation weave together to form great memories. We are deeply appreciative of the gesture by FDCI and thank them for supporting us and helping us in celebrating our journey at the Amazon India Fashion Week'.

"I love new clothes. If everyone could just wear new clothes everyday, I reckon depression wouldn't exist anymore." - Sophie Kinsella, Confessions of a Shopaholic

Actress Sonam Kapoor inaugurates Designer Parul J Maurya's new collection 

Thesynergyonline Fashion Bureau

"The clothes or accessories you do or don't wear are a statement, a reflection of yourself; that is why you should always try to wear 'who you are' not anyone else."

And so designer Parul J Maurya launched her latest Spring Summer 2016 collection with Actress Sonam Kapoor at her flagship store in Delhi.

Designer Parul J Maurya's obsession with hand painted whites is evident in her spring summer 2016 collection. Florals, sea life, birds are playing the major role in her romance with artsy prints. Her elegant trousseau collection will be a weakness for all summer brides this season.

She brings to a mind a rockstar bride with a penchant for embellished English bodice and floor length draped gowns, flowy dramatic lehengas, hand painted cocktail dresses. Zippered jackets, dresses and skirts in organza in bold cuts and neutral colours forms the essential part of brides journey towards getting married.

The guests present at the event were Nikita Khattar, Nitin Vijay, Farheen Prabhakar, Abhishek Kaushik, Roshni, Rouchika, Preeti Ghai to name a few...

"1. Find your own style and have the courage to stick to it.
2. Choose your clothes for your way of life.
3. Make your wardrobe as versatile as an actress. It should be able to play many roles.
4. Find your happiest colours - the ones that make you feel good.
5. Care for your clothes, like the good friends they are!"
― Joan Crawford

Not only is women's wear, also her understated menswear essential for any guys wedding diary. Think of a power couple dressing and you will have this designer in mind. She gets a kick out of crafting matching wardrobes for her male and female clients. Her clean and edgy cocktail drapes for women and surreal tuxedos and printed bundi's for men are for ones who love to look glamorous in all phases of life..

Finally, " Buy what you don't have yet, or what you really want, which can be mixed with what you already own. Buy only because something excites you, not just for the simple act of shopping."- Karl Lagerfeld

Students celebrate Diwali with traditional fervour

Thesynegyonline Fashion Bureau


"To get the full value of joy you must have someone to divide it with." - Mark Twain

And in line with the outlined premise Diwali, the festival of lights was celebrated with much joy and fervour at JD Institute of Fashion Technology on November 7 and 8 , 2015 with faculties and students coming together to exchange greetings and rejoice.

Ms.Sonia Jetleey, fashion designer and Ms.Shalini Vig, Founder,' Festival of Hope Foundation', inaugurated the celebration by lighting the lamp. Celebrations started with offering puja to the Goddess Lakshmi to get more blessings for the bright future and prosperity.

Diwali is one of the most favourite festivals of the year and students of JD Institute celebrated it with lots of enthusiasm with their friends and faculties. This year students celebrated Diwali in a traditional and cultural manner by decorating their campus with lots of candles and small clay oil lamps indicating the victory of good over evil.

"A festival full of sweet memories,
sky full of fireworks,
mouth full of sweets,
house full of diyas and heart full of enjoyment."

So India is the most festival celebrating country every year, where people of all the religions celebrate their different festivals according to their own culture and tradition. One of the great reasons behind celebrating the Diwali festival is the returning of Lord Rama to his Kingdom, Ayodhya, after getting a big victory over the demon king Ravana of the Lanka. Diwali is celebrated every year to symbolize and remember this history by the people as a victory of truth ever over the evil.

There are moments when I wish I could roll back the clock and take all the sadness away, but I have the feeling that if I did, the joy would be gone as well."
― Nicholas Sparks, A Walk to Remember

Mr.R C Dalal, Executive Director,JD Institute of fashion technology,says,"Diwali,known as the festival of lights, is the biggest celebration of the year. The motto is to bring light into homes during the darkest days of the year, when our window of daylight closes. It's light conquering darkness.

"Joy multiplies when it is shared among friends, but grief diminishes with every division. That is life." - R.A. Salvatore, Exile

" Let us read, and let us dance; these two amusements will never do any harm to the world." - Voltaire

IAM holds fashion photography on Haryana Day

Thesynergyonline FAshion Bureau


"Faeries, come take me out of this dull world,
For I would ride with you upon the wind,
Run on the top of the dishevelled tide,
And dance upon the mountains like a flame."
― W.B. Yeats, The Land of Heart's Desire

And so on the eve of 49th Haryana day, Institute of Apparel Management (IAM) Gurgaon organized fashion photography for their students at their campus. Students of IAM dressed up in the traditional Haryanavi attire which matched to the modern trends. A small cultural program was also organized depicting the rich culture and heritage of Haryana.
Mr Somesh Singh, Director, Institute of Apparel Management said "Haryana has developed a lot in these years and seen an exponential growth be it in the field of infrastructure, hospitality or education. It is an honor to celebrate this day and Haryana's achievements through various activities at our premises"

Students performed the cultural folk dance of Haryana. Street play was performed on the theme of recent developments in Haryana state. To add more enjoyment to the celebration there were musical performances and quiz competition for the students. Teachers and students of IAM participated actively and enthusiastically in the celebration of Haryana day.
Ms. Pooja, Student of IAM said "I feel proud to be a Haryanvi girl and I am thankful to IAM for celebrating this day with the same enthusiasm and joy as it celebrates other festivals"

Finally, "We should consider every day lost on which we have not danced at least once."
― Friedrich Nietzsche

Cartlane unveils virtual jewelley try-on-app

Thesynergyonline Fashion Bureau

In keeping with its mission of democratizing purchase of jewellery, CaratLane today unveiled the next step in discovery of jewellery with the launch of the CaratLane App that delivers the world’s first true 3D virtual jewellery try-on experience. TheCaratLane App uses cutting edge facial recognition technology and 3D imaging technologies to provide a life-like immersive try-on experience.

The CaratLane App will enable customers to discover thousands of jewellery designs, try on earrings and buy jewellery. This would be shortly followed by try-on features for other products soon.

The key USP of the CaratLane app is the 3D Virtual jewellery Try-on feature where the app takes a video of the user and then using 3D imaging technologies, generates a 3D view of the customer wearing CaratLane earrings. The user can swipe to look at her face from one side to the other to get an idea of how she looks wearing those earrings. Customers can make a purchase through COD, credit card, debit card and net banking. Moreover, they can request for a home trial of a product they like. They can also share a photo of themselves trying on earrings, with their friends on WhatsApp, Facebook etc. CaratLane expects the App to contribute 30 to 40 per cent of its overall business within the next six months.

According to Mithun Sacheti, Co-founder and CEO of CaratLane, “We want to help our customers discover theperfect piece of jewellery that is right for them. With the CaratLane app they will be able to browse through 1000’s of earrings and see exactly how it would look on them, before deciding to buy. They can also share their favourite looks on Facebook, Whatsapp and Twitter. We believe that the app by itself will be an addictiveexpereince for women and that it will transform the way jewellery shopping is done in India.”

Designs galore at DLF Promenade

The Arty Design Festival saw Art, Culture, Craft, Exclusive Designers and Fashion

Thesynergyonline Fashion Bureau

"Design is everything we make , but it's also between those things . It's mix of crafts , science, storytelling , propaganda and philosophy." Erik Adigard


" It may sound ambitious but I really hope that modern design will spread all around the globe." - Jil Sander

DLF Promenade hosted the Travelista's Arty Design Festival last weekend on April 25 and April 26 , 2015 at the mall. The patrons got to see a carefully curated collection of exquisite art, craft, paintings, hand crafted accessories, Vintage décor, jewellery, hand painted footwear, designer wear and more from around 30 different designers from India and abroad. The entry free event gave an opportunity for the visitors to interact with the craftsmen, engage in fashion & styling sessions, makeover sessions and more.

The second edition of Travlista's Arty Design Festival was even better, bigger and engaging than its first edition. DLF Promenade's HUB was transformed into a shopaholic's delight with a sumptuous shopping spread. The patrons got to see exciting designer products, apparels, accessories, décor, kitsch, vintage designed by talented designers and entrepreneurs of India.

Intricately designed Indo-western couture by designer Deveesha Batra, stunning statement jewellery by Eristona, hand painted ballerinas by Zubiya, sassy statement jewellery by Pataaka, chic sunglasses and more won the heart of the visitors. Further, amazing bridal and trousseau options for the weddings and party wear by Karuya, Ruchika and Garima and O Mann were a delight for the shoppers last weekend at DLF Promenade. The festival also saw handmade hair accessories, ear-rings, bangles, post cards from various designers put together.

Furthermore, the two day long festival showcased exquisite collection of art, craft & paintings showcasing the rich heritage of the country. Handmade designer shoes, paintings inspired by Mother Nature on peacocks, birds and more took special attention among the visitors.

Aiyanya which has a store at Hauz Khas Village, while also selling online, were exhibiting many of their handmade phulkari and crochet works (on dupattas, kurtis and handbags). The Powder Room at one end of the weekend makeshift market also happily caught the on looker's attention, largely accredited to their candy pink store colours. The Powder Room offered make-up service (mostly home service, although it does have a shop in Lodhi Colony) and packages like the 'Powder Room Airbrush Makeover' and 'A Family and Friends Package' were the attention grabbers.

"The customer is why we are here . If we take good care of them , they will give us good reason to come back." - Jenny McKenzie

DLF Promenade at it again , hosts Travelista's Arty Design Festival  

Thesynergyonline Art and Culture Bureau


"When you are sorrowful look again in your heart, and you shall see that in truth you are weeping for that which has been your delight."

"There are always exquisite things and times to remind us of the original source of all beauty and love." - Jay Woodman

And so DLF Promenade will host the Travelista's Arty Design Festival with eclectic art, craft, fashion, design and shopping Mecca this weekend on April 25 and 26, 2015 at its Hub. It will be a shopaholic's delight with state of the art designer collection from over 30 chic designers from India and abroad featuring the latest summer fashion trends, exquisite statement jewellery, hand painted footwear, Indian and International designer wear, Vintage decor, sassy accessories and so much more! Further, the patrons can also indulge in fashion & styling sessions, shoe makeover sessions, art and craft workshops and engaging games.

The second edition of Travlista's Arty Design Festival will be even better, bigger and engaging than its first edition. DLF Promenade's HUB will be transformed into a shopaholic's delight with a sumptuous shopping spread. The patrons will get to see exciting designer products, apparels, accessories, décor, kitsch, vintage designed by talented designers and entrepreneurs of India and abroad.

Intricately designed Indo-western couture by designer Deveesha Batra, stunning statement jewellery by Eristona, hand painted ballerinas by Zubiya, sassy statement jewellery by Pataaka, chic sunglasses and more will win over the heart of the visitors. Further, amazing bridal and trousseau options for the weddings and party wear by Karuya, Ruchika and Garima and O Mann will delight the shoppers this weekend at DLF Promenade.

The festival also brings World Folk fashion for the visitors. Cowboy and English hats, colorful Rajasthani pagadis and moustaches, vibrant Japanese fans, Naga shawls will flavor the variety of options available at the hub. The fun filled occasion also allows the customer to experiment with the Folk Fashion accessories at the festival's Dress Shop and get clicked in the favorite fashion props, share and clip the season's fashion Must Have on the Summer Fashion Wall.

Furthermore, the two day long festival will showcase exquisite collection of art, craft and paintings showcasing the rich heritage of India and will also organize various fun-fashion games like A stitch in time saves nine, paper dressmaking, fashion and design trivia quizzes and more.

"What an amazing thing is the coming of spring !
Everything's coming alive."

The springtime beckons DKNY
Spring Collection preview

Thesynergyonline Fashion Bureau

"The deep roots never doubt spring will come.!"  

"Ah, it is spring, Great spring it is now, Great, great spring - Ah, Great -" ― Matsuo Bashō

"So I am not a broken heart ! "Spring is nature's way of saying, 'Let's party! I want to do with you what spring does with the cherry trees.

"Would you like some warm Spring pie?
Then, take a cup of clear blue sky.
Stir in buzzes from a bee,
Add the laughter of a tree.

A dash of sunlight should suffice
To give the dew a hint of spice.
Mix with berries, plump and sweet.
Top with fluffy clouds, and eat!" -― Paul F. Kortepeter, Holly Pond Hill: A Child's Book of Easter

"When spring knocks at your door, regardless of the time of year or season of our lives, run, do not walk to that door, throw it open with wild abandon, and say, "Yes! Yes, come in! Do me, and do me big!" - Jeffrey R. Anderson, The Nature of Things - Navigating Everyday Life with Grace

And so DLF Promenade sees an exclusive preview of the spring collection by DKNY at their store located at the mall.

"Fashion is a language that creates itself in clothes to interpret reality." - Karl Lagerfeld

The brand invited fashion lovers for an exclusive preview on Sunday at its store located at DLF Promenade, Vasant Kunj, New Delhi.

"Not to waste the spring
I threw down everything,
And ran into the open world
To sing what I could sing...
To dance what I could dance!
And join with everyone!
I wandered with a reckless heart
beneath the newborn sun."

DKNY which celebrates real life, real style, real you, takes inspiration for the SS15 collection from the city of New York which is the world in one place. The new collection is a sexy mix of street and chic, modern classics, sport elements and playful geometry. It's a mixture of color culture and creativity.

"The poet Swinburne said that spring begins 'blossom by blossom."
― Christina Bartolomeo, Snowed In: A Novel

The palette is a vibrant spring mosaic: Blazing red, Caress blue, Supersonic green, Luxe Yellow, Paradise green, Cabana blue, Ink blue, Powder nude. It incorporates tech meets new ethnic patterns; laser print, cut, bold beading and mirrored palettes. The collection includes a kaleidoscope of prints clash with macro and mini stripes.

Queen of Fashion Marie Antoinette (1755-1793) in one of her elaborate gowns , signature and ornate hairstyles.

"True style is about letting your imagination soar. It will be dictated by trends, but it is driven by your position . If it makes your heart sing to see it in the mirror you have found your style home. - Quees of Fashion Marie Antoinette.

The clothes or accessories you do or don't wear are a statement, a reflection of yourself; that is why you should always try to wear 'who you are' not anyone else."
― Sandra Chami Kassis

"On a shirt, every button has its own button-hole. Fix a button elsewhere and your dressing goes crazy and nasty! On earth, everyone has his/her dreams. You have your own. Fix yourself there and your life will be fully fulfilled!"

"Fashion is as profound and critical a part of the social life of man"Fashion sighs after trends. I want timeless elegance.

"Fashion has no time. I do. I say: Hello Lady, how can I help you?

Fashion has no time to even ask such a question, because it is constantly concerned with finding out: What will come next?

It is more about helping women to suffer less, to attain more freedom and independence."
― Yohji Yamamoto

So "Reinvent new combinations of what you already own. Improvise. Become more creative. Not because you have to, but because you want to. Evolution is the secret for the next step."
― Karl Lagerfeld

So DLF Promenade has time and again proved itself to be a shopping destination with unique shopping experience and with some of the best brands in the fashion retail industry. The mall has been continuously adding new and exciting brands and F&B outlets to the already exciting portfolio.

"What a strange power there is in clothing." - Isaac Bashevis Singer

While the Mall celebrates DKNY's Spring Collection Preview, it continues to enjoy its premier position as the ultimate shopper's abode and looks forward to creating newer and better experiences.

"I want to do with you what spring does with cherry trees." - Pablo Neruda

So with buzzing activities set to roll in the weeks ahead DLF Promenade has always been an ideal destination for shoppers. Irrespective of the choices, be it indulging in retail therapy, spending a pleasant evening with family and friends or relishing amazing food, DLF Promenade brings everything under one roof for its customers.

"Fashion is about two things: the evolution and the opposite." - Karl Lagerfeld

Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses.

"It's a new era in fashion- there are no rules.It's all about the individual and personal style , wearing high-end, low-end, classic labels and up-and-coming designers altogether !!!"
Alexander Mc Queen

So it's the prevailing styles in behaviour and the newest creations of textile designers. Because the more technical term costume is regularly linked to the term "fashion", the use of the former has been relegated to special senses like fancy dress or masquerade wear, while "fashion" generally means clothing, including the study of it. Although aspects of fashion can be feminine or masculine, some trends are androgynous.

So it's springtime ! "From here I can spring to anywhere I choose."

"What to wear: An employee chooses. How to dress: His employer chose." 

'Accept Indian ethnic wear
as power dressing!

Thesynergyonline Fashion Bureau

NEW DELHI, JANUARY 24 :" "Dress how you want to be addressed." - Bianca Frazier

It's wisest always to be so clad that our friends need not ask us for our names." 
― James Fenimore Cooper, The Deerslayer

And so with new trends and styles setting in, the Indian attire is losing its sheen in the corporate wear. People shy away from wearing Indian wear in office. There is a steady decline in women voluntarily choosing to wear sarees and men to wear kurta's as a way to power dress. Most people today opt for business suits to feel at par with the the overall concept of power dressing.

JD Institute of Fashion Technology has taken responsibility and encourages its people to sport Indian wear with full élan.Keeping this in mind, JD Institute of Fashion technology, spread across 21 states of India with 30 different centres' is taking a pledge this Republic Day to be dressed in the Indian attire once a week for the whole year.

In order to keep alive the feeling of patriotism and keep intact the culture of our nation, this pledge has been taken, says Mr. RC Dalal, Executive Director, JD Institute of Fashion Technology. While we already train more than 5000 students all across the nation to think creatively and start a fashion trend every year, it will be nice to look back into our own culture and tradition and look at rich textile heritage for not only selling but also to wear the same in various areas of power, he adds.

It will be worthwhile to see designers to wear Indian clothing on ramp when they enter the International Fashion Weeks. It will inspire the whole nation to respect our own dressing and make it as powerful. 

While politicians always wear Indian clothing to be more acceptable amongst the people all across the nation, it was worthwhile to see Shri Narendra Modi , our Prime Minister to give a new version to working kurtas during various rally's and public meeting during the election.

"This may have started at an institute but we intend to make this into a movement!"

"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening." - Coco Chanel  

Fashion Today : It's all about
looking elegant for a cause

Thesynergyonline Fashion Bureau

"The potential of controlling and living a successful life according to your terms depends on how you think. Your perception is your world. You can create the life you want and in fact, you can even shape the way you want it." - Dee Dee Artner

"The past cannot be changed. The future is yet in your power." - Hugh White

And so fashion and lifestyle form cornerstone of successful and happy living and dedicated to this cause Fashion Today, a monthly mag plays a significant role. For instance, an important part of fashion is fashion journalism. Editorial critique, guidelines, and commentary can be found in this journal dedicated to fashion aficionados. In recent years, it has become a major outlet for spreading trends and fashion tips. Through this readers and viewers all over the world can learn about fashion, making it very accessible.

"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."

It's not very easy to grow up into a woman. We are always taught, almost bombarded, with ideals of what we should be at every age in our lives: "This is what you should wear at age twenty", "That is what you must act like at age twenty-five", "This is what you should be doing when you are seventeen." But amidst all the many voices that bark all these orders and set all of these ideals for girls today, there lacks the voice of assurance. There is no comfort and assurance. I want to be able to say, that there are four things admirable for a woman to be, at any age! Whether you are four or forty-four or nineteen! It's always wonderful to be elegant, it's always fashionable to have grace, it's always glamorous to be brave, and it's always important to own a delectable perfume! Yes, wearing a beautiful fragrance is in style at any age!" - C. JoyBell C.

Detailing all the salient features of fashion and lifestyle the magazine aims at expanding in a big way with multilinguistic approach in mind for national and international presence for fulfilling the expectations for fashion zealots and industry alike, according to Fashion Today Editor-in-Chief Prof Anil Srivasta


The fashion industry is a product of the modern age. Prior to the mid-19th century, most clothing was custom-made. It was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century—with the rise of new technologies such as the sewing machine, the rise of global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department stores—clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices.

Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers. Because the more technical term costume is regularly linked to the term "fashion", the use of the former has been relegated to special senses like fancy dress or masquerade wear, while "fashion" generally means clothing, including the study of it. Although aspects of fashion can be feminine or masculine, some trends are androgynous.

Early Western travellers, whether to Persia, Turkey, India, or China, would frequently remark on the absence of change in fashion there. Observers from these other cultures commented on the unseemly pace of Western fashion, which many felt suggested an instability and a lack of order in Western culture. The Japanese Shogun's secretary boasted (not completely accurately) to a Spanish visitor in 1609 that Japanese clothing had not changed in over a thousand years.

However, there is considerable evidence in Ming China of rapidly changing fashions in Chinese clothing. Changes in costume often took place at times of economic or social change, as occurred in ancient Rome and the medieval Caliphate, followed by a long period without major changes. In 8th-century Moorish Spain the musician Ziryab introduced to Córdoba sophisticated clothing-styles based on seasonal and daily fashions from his native Baghdad, modified by his own inspiration. Similar changes in fashion occurred in the 11th century in the Middle East following the arrival of the Turks, who introduced clothing styles from Central Asia and the Far East.

The beginning in Europe of continual and increasingly rapid change in clothing styles can be fairly reliably dated. Historians, including James Laver and Fernand Braudel, date the start of Western fashion in clothing to the middle of the 14th century.

The most dramatic early change in fashion was a sudden drastic shortening and tightening of the male over-garment from calf-length to barely covering the buttocks, sometimes accompanied with stuffing in the chest to make it look bigger. This created the distinctive Western outline of a tailored top worn over leggings or trousers.

The pace of change accelerated considerably in the following century, and women and men's fashion, especially in the dressing and adorning of the hair, became equally complex. Art historians are therefore able to use fashion with confidence and precision to date images, often to within five years, particularly in the case of images from the 15th century.

Initially, changes in fashion led to a fragmentation across the upper classes of Europe of what had previously been a very similar style of dressing and the subsequent development of distinctive national styles.

These national styles remained very different until a counter-movement in the 17th to 18th centuries imposed similar styles once again, mostly originating from Ancien Régime France. Though the rich usually led fashion, the increasing affluence of early modern Europe led to the bourgeoisie and even peasants following trends at a distance, but still uncomfortably close for the elites – a factor that Fernand Braudel regards as one of the main motors of changing fashion.

In the 16th century national differences were at their most pronounced. Ten 16th century portraits of German or Italian gentlemen may show ten entirely different hats. Albrecht Dürer illustrated the differences in his actual (or composite) contrast of Nuremberg and Venetian fashions at the close of the 15th century. The "Spanish style" of the late 16th century began the move back to synchronicity among upper-class Europeans, and after a struggle in the mid-17th century, French styles decisively took over leadership, a process completed in the 18th century.

Though textile colors and patterns changed from year to year, the cut of a gentleman's coat and the length of his waistcoat, or the pattern to which a lady's dress was cut, changed more slowly. Men's fashions were largely derived from military models, and changes in a European male Silhouette were galvanized in theaters of European war where gentleman officers had opportunities to make notes of foreign styles such as the "Steinkirk" cravat or necktie.

Historically, Marie Antoinette, wife of Louis XVI, was a leader of fashion. Her choices, such as this 1783 white muslin dress called a chemise a la Reine, were highly influential and widely worn.

Though there had been distribution of dressed dolls from France since the 16th century and Abraham Bosse had produced engravings of fashion in the 1620s, the pace of change picked up in the 1780s with increased publication of French engravings illustrating the latest Paris styles. By 1800, all Western Europeans were dressing alike (or thought they were); local variation became first a sign of provincial culture and later a badge of the conservative peasant.

Although tailors and dressmakers were no doubt responsible for many innovations, and the textile industry certainly led many trends, the history of fashion design is normally understood to date from 1858 when the English-born Charles Frederick Worth opened the first true haute couture house in Paris.

Curiously, the Haute house was the name established by the government for the fashion houses that met the standards of industry. These fashion houses have to adhere to standards such as keeping at least twenty employees engaged in making the clothes, showing two collections per year at fashion shows, and presenting a certain number of patterns to costumers. Since then, the idea of the fashion designer as a celebrity in his or her own right has become increasingly dominant.

The idea of unisex dressing originated in the 1960s when designers such as Pierre Cardin and Rudi Gernreich created garments, such as stretch jersey tunics or leggings, meant to be worn by both males and females. The impact of unisex expands more broadly to encompass various themes in fashion including androgyny, mass-market retail, and conceptual clothing.

The fashion trends of the 1970s, such as sheepskin jackets, flight jackets, duffel coats, and unstructured clothing influenced men to attend social gatherings without a tuxedo jacket and to accessorize in new ways. Some men's styles blended the sensuality and expressiveness despite the conservative trend, the growing gay-rights movement and an emphasis on youth allowed for a new freedom to experiment with style, fabrics such as wool crepe, which had previously been associated with women's attire was used by designers when creating male clothing.

Apparently, the four major current fashion capitals are acknowledged to be Paris, Milan, New York City, and London, which are all headquarters to the greatest fashion companies and are renowned for their major influence on global fashion. Fashion weeks are held in these cities, where designers exhibit their new clothing collections to audiences. A succession of major designers such as Coco Chanel and Yves Saint-Laurent have kept Paris as the center most watched by the rest of the world, although haute couture is now subsidized by the sale of ready-to-wear collections and perfume using the same branding.

Modern Westerners have a wide number of choices available in the selection of their clothes. What a person chooses to wear can reflect his or her personality or interests. When people who have high cultural status start to wear new or different clothes, a fashion trend may start. People who like or respect these people become influenced by their personal style and begin wearing similarly styled clothes. Fashions may vary considerably within a society according to age, social class, generation, occupation, and geography and may also vary over time. If an older person dresses according to the fashion young people use, he or she may look ridiculous in the eyes of both young and older people. The terms fashionista and fashion victim refer to someone who slavishly follows current fashions.

One can regard the system of sporting various fashions as a fashion language incorporating various fashion statements using a grammar of fashion.

In recent years, Asian fashion has become increasingly significant in local and global markets. Countries such as China, Japan, India, and Pakistan have traditionally had large textile industries, which have often been drawn upon by Western designers, but now Asian clothing styles are also gaining influence based on their own ideas.

Although the fashion industry developed first in Europe and America, as of 2014 it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold worldwide.

For instance , an American fashion company might source fabric in China and have the clothes manufactured in Vietnam, finished in Italy, and shipped to a warehouse in the United States for distribution to retail outlets internationally. The fashion industry has long been one of the largest employers in the United States, and it remains so in the 21st century.

GIA brings gemology education
for industry professionals

Thesynergyonline Fashion Bureau

"Fashion is only different skins for different flavours of you." - Lauren Beukes, Zoo City

And so Gemological Institute of America (GIA) will offer its internationally recognised Graduate Diamonds (GD) Diploma programme in Jaipur, a major consumer market for gems and jewellery and home to many well known jewellery brands. The seven week programme commences on Jannuary 8, 2015 and will be taught by experienced instructors from the Institute's Mumbai campus. The course allows professionals and aspiring professionals from the Jaipur area easy access to world-class gemology education.

The GD programme combines theory and hands-on practical learning to teach students the GIA-created 4Cs (Colour, Cut, Clarity and Carat weight) of diamond quality and how to grade diamonds in the D-Z colour range. Students will learn how to use gemological instruments to grade and identify diamonds; how to detect synthetics, treatments, simulants and fracture-filled diamonds; and how to confidently speak the language of diamonds to suppliers, vendors and customers.

In addition to classroom lessons, GIA facilitates hands-on learning through regular market visits – such as manufacturing facilities and retail houses – to gain an understanding of day-to-day business.

Students have a unique opportunity to experience the journey of a diamond from mine to market.

The Institute conducts its GD programme in cities throughout India including Bangalore, Delhi, Jaipur, Mumbai and Surat.

GIA, the global leader in gem and jewellery education, also offers full and part-time courses on diamonds, coloured stones, pearls, merchandising, jewellery design, retail and more. The Institute conducts regular corporate seminars on jewellery-related topics across 40 cities in India.

CRISP hosts handloom exhibition to promote budding entrepreneurs

Thesynergyonline Fashion Bureau

"Opportunists seek for a chance. Entrepreneurs make new chances."

"Opportunities are everywhere. The question is who is going to take advantage of them."
― Ehab Atalla, The Secrets of Business

"We are not creators; only combiners of the created."And so in an endeavour to help upcoming handloom designers and entrepreneurs reach a wider market,Centre for Research and Industrial Staff Performance (CRISP) organised three day exhibition cum buyer seller meet ( October 10 12 , 2014) held in Bhopal.

"You ask somebody to bring a visitor a chair. You arouse the tendency to get the chair in the other, but if he is slow to act, you get the chair yourself. The response to the gesture is the doing of a certain thing, and you arouse that same tendency in yourself" (Mind, Self and Society 67). At this stage, the conversation of gestures is transformed into a conversation of significant symbols." This bespeaks true entrepreneurial sense of budding entrepreneurs who are supposed to make new chances ."

Encouragingly enough, the exhibition was chock-a-block as visitors thronged various stalls at Rainbow treat, Shahpura, Bhopal.On Sunday, a huge crowd was observed buying the handloom stuff from the exhibition. CRISP Fest has brought a huge range of dress materials and different items from Padhana and Sarangpur Cluster, these things are rarely seen in regular market. The Exhibition is captivating the interest of female buyers a lot. Further, the Diwali was another reason for the extension and a huge crowd at the fest.PR Solution India team conceptualized , designed and executed the CRISP Handloom fest 2014.

"Never be complacent about the current steps; don't agree and follow the status quo. Be determined that you are making an indelible impact with great change. Now, dress up and go to make it happen!"

Dr Ranjan Kumar, chief project officer said, "weaving being a way of life for most of the weavers who are economically weak, handloom is the second most important sector in the State. Weavers depend on the handloom and to help them progress Development Commissioner, Textile ministry, Government of India support the exhibitions every year. Over all the CRISP Handloom exhibition cum buyer seller meet was a great success".

"A great golfer's métier is his or her golfing skill, coupled with the mastery of good sportsmanship, rendering him or her an ambassador for the sport." - Lorii Myers, Targeting Success, Develop the Right Business Attitude to be Successful in the Workplace

CRISP fest provided a direct interface between the buyers and Weavers allowing the customers to buy genuine handloom products and the manufacturers to develop long term buyer-seller linkages to help them in future marketing. This time the people of Bhopal explored the vibrant colours of Sarangpur Cluster's exceptional varieties of dress materials and other articles. CRISP provided all the facilities to the stall holders which they appreciated.

CRISP Handloom exhibition kicks off
at Rainbow treat , Shahpura

Thesynergyonline Economics Bureau

"Clothes as text, clothes as narration, clothes as a story. Clothes as the story of our lives. And if you were to gather all the clothes you have ever owned in all your life, each baby shoe and winter coat and wedding dress, you would have your autobiography. " - Linda Grant, The Thoughtful Dresser

"I love new clothes. If everyone could just wear new clothes everyday, I reckon depression wouldn't exist anymore." - Sophie Kinsella, Confessions of a Shopaholic

And so Centre for Research and Industrial Staff Performance (CRISP) three-day exhibition-cum-buyer-seller meet for Padhana and Sarangpur Cluster kicked off at at Rainbow Treat, Near Shahpura Lake, Bhopal.

The exhibtion will remain open till Sunday, 12th October 2014. The Exhibtion was inaugurated by Mr. Mukesh Sharma, CEO, CRISP in presence of Dr. Ranjan Kumar, Chief Project Officer, Mr. Shrikant Bansal, Mr.Rajesh Maheshwari.

"I was going to change my clothes, but I changed my mind instead." - Jarod Kintz, $3.33

Thousands of traders and customers from across Bhopal are flocking to CRISP Handloom exhibition cum buyer seller meet at Rainbow Treat, Near Shahpura Lake, Bhopal .

"Guilty feelings about clothes are totally unnecessary. A lot of people earn their living by making clothes, so you should never feel bad." 
― Karl Lagerfeld

And the exhibition in the city began on October 10 and will conclude on October 12. The main objective of the fair is to promote the handloom of Padhana and Sarangpur Cluster, Madhya Pradesh. The ongoing Handloom Exhibition at Rainbow Treat, Near Shahpura Lake, Bhopal showcasing varieties of designs
in Bedsheets , Sarees and Home Furnishing Materials are on display, is attracting huge crowd.

Appreciating the work of the weavers, Mukesh Sharma, CEO, CRISP, said , " At a time when there is a large variety of clothing styles and materials in the market, the quality, color and craftsmanship of handloom materials remain widely sought after. CRISP Handloom exhibition cum buyer seller
meet would ensure an increased market access for the artisans. At the exhibition, which would remain open till October 12, weavers would be selling their products directly and hence the exquisite products would be available at reasonable prices.

He also added,"The purpose with which we have organised this is to see that the Handloom weavers come into direct contact with the customers, that is very important and this is what is helping. People come here and they like to interact and the weavers benefit a lot as they come to know the requirements, the needs of the customers. All out activities, our aim is to ensure that it is need based."

Dr. Ranjan Kumar, Chief Project Officer, CRISP, said,"As part of cluster development, we introduce new clothing designs by qualified designers. A business tie-up between major buyers and sellers is targeted by this event. All the exhibitors have worked hard in creating new products for this fair”.

Suits and sarees in all hues right from vibrant ones to the mute earthen shades are available in various materials. In addition to culinary delights, the exhibition also offers a large variety of handloom products like traditional quilts, bed-sheets, bed-covers, saris and lehnga chunri at
affordable prices.

Answari, Weaver said," People are appreciating our products. "Every thing is under one roof. I feel this is the best place to come and shop," said a visitor, Sujata Puri.

A special feature of the exhibition is live demonstration to show the process behind the making of handlooms illustrating how a cloth evolves from fibres spun into yarns that combine one thread at a time to form the textile. The event is sponsored by Development Commissioner (Handloom), Ministry of Textiles & Supported by Directorate of Handloom & Handicraft Dept. Govt. of MP.

TribalWorldwide Shanghai introduces McDonald's French fries

Thesynergyonline Lifestyle Bureau

Consider the law of demand from economics, which holds that consumer demand for a good will decrease if prices go up and increase if prices go down.

"Fussing over food was important. It gave a shape to the day: breakfast, lunch, dinner; beginning, middle, end." - Robert Hellenga, Philosophy Made Simple

And so Tribal Worldwide Shanghai, part of the DDB China Group, changed the way Chinese looked at the colour yellow to introduce McDonald's French fries to the market, and wins a 'full set' of Dragons, a Gold Category Dragon, the Blue "Best in China" Dragon and the new Red "Best Campaign in Asia" Dragon, in the 15th "Dragons of Asia" Marketing Communications Recognition Programme.

McDonald's french fries are an iconic product throughout the West, but they had yet to spark cravings with Chinese customers. McDonald's China knew they needed to create new behaviour pattern with their local customers and show them just how good their fries were.

Tribal Worldwide Shanghai, part of the DDB China Group, was tasked to introduce local consumers to McDonald's French fries and partnered with Meitu, China's largest online photo editor to create a custom-built "fry-finder" APP. Players were encouraged to look for anything that resembled McDonald's French fries, place the McDonald's box template APP in position, and then take a picture. And win Prizes of real McDonald's fries.

"I See Fries" was born – a simple game showing Chinese consumers first-hand "When you really crave fries, you see them everywhere".

Social media buzz spread like wildfire and to further drive participation, ambient media transformed the real world around ... into fries! Chinese consumers started to see yellow not just as color, but as a fun game.

Apart from generating three million clicks in just two weeks, 200,000 unique visits via the Weibo campaign and over 1,000 pictures uploaded, by letting local customers experience French fries first hand, the Agency was to change the way local customers viewed McDonald's fries.

To recognise young Marketing Professionals working in Agencies, Client Companies and Government Offices, 2014 was the inaugural year of "The Young Dragons of Asia". Entrants answered a real marketing "Kickstarting Tourism in your Country".

Malaysian, Vince Yeoh Wei Shiang of Hyundai-Sime Darby Motors is the first "Young Dragon of Asia".

Other Dragon Winners are:

• Silver Dragon. Hilyah Raffick of TBWA Kuala Lumpur.
• Silver Dragon. Kwaonkaow Koosakulnirund of mInteraction. Thailand.
• Bronze Dragon. Christina How Ying Lyn of Orchan Consulting. Asia

49 Gold, Silver & Bronze Category Malaysian Dragons, 50 Gold, Silver & Bronze Asian Dragons, together with 11 "Best Country" Dragons and the "Best in Asia" Red Dragon were awarded this year at a international ceremony at the Sime-Darby Convention Center, Kuala Lumpur.

Mike Da Silva, Director of the Promotion Marketing Awards of Asia (PMAA) "Dragons of Asia", commented, "This was the closest year ever in the reported scoring by the 145 Pan Asian Judging Panel, Their role this year was particularly difficult given this year's extremely high level of creativity and stated results. India again dominated the Gold Dragons but this year three Malaysian Agencies snared Gold, more than ever before".

Ambika Sharma, Zonal Director of the Promotion Marketing Awards of Asia (PMAA) "Dragons of Asia", commented, "The quality of campaigns is impressive, it is truly the platform for the best of the best. Result orientation has firmly taken center stage, and the orientation of creativity is more than ever inclined towards meaningful experiences".

"They were stars on this stage, each playing to an audience of two."  

Paytm adds a seasonal flavour;
unveils its wedding boutique

Thesynergyonline Fashion & Lifestyle Bureau

NEW DELHI, SEPTEMBER 29 : WEDDING : Two Trees A portion of your soul has been entwined with mine
A gentle kind of togetherness, while separately we stand.
As two trees deeply rooted in separate plots of ground,
While their topmost branches come together, Forming a miracle of lace against the heavens." - Janet Mills, The Power of a Woman

And so Paytm, India's largest mobile commerce platform has extended its services with the latest additions; wedding theme-based merchandise. The recently launched wedding boutique has thematic merchandise for brides, cocktails, reception, honeymoon etc.

"A wedding ring is a symbol of commitment; a promise, a pledge, and a vow. The promise is to forsake all others, to stay devoted and true; the pledge is to honor that promise selflessly, to see the whole thing through; and the vow is to keep that pledge unwaveringly, until the days are few. It is a mutual agreement to become one instead of two." - J.W. Lord Author of Worlds

The boutique features various products pertaining to occasion right from Lehengas, Heavy ornamental sarees, and wedding gowns both in western as well as ethnic styles. Another highlight of the store is its expansive list of categories comprising watches, clutches and bags, heels, make-up and fragrances, nightwear and baby dolls, honeymoon dresses, jutties, lingerie etc. Apart from this, the section also has categories like accessories and sunglasses, slings and totes, casual shoes etc.

Wedding Hymn

"Father, within Thy House today
We wait Thy kindly love to see;
Since thou hast said in truth that they
Who dwell in love are one with Thee,
Bless those who for Thy blessing wait,
Their love accept and consecrate."
― Robert Hugh Benson

And so Vijay Shekhar Sharma, CEO, Paytm said, , "The wedding season is here! Weddings are a time hectic shopping, we at Paytm aim at making it a more hassle free occasion. Customers can pick anything from dresses to gifts. The Wedding Boutique is an extension of our suite of initiatives to bring India's commerce online."

The store has been launched with a promotional discount of 25 per cent with maximum cash back of Rs. 1500.

Paytm launched its mobile marketplace earlier this year and has since then brought on board a large number of merchants who are already selling to millions of buyers through the platform. Paytm offers over 10 lakh items from 2500 merchants in categories such as men, women and kids' fashion, personal grooming, accessories and home furnishing. It recently also tied up with Digital Empowerment Foundation to empower self-help groups and micro-enterprises across diverse clusters including textile, weaving and handicrafts.

"Style means one man alone with billions of men about."

Samsung unveils new smartphone
Galaxy Alpha at Rs 39,990

Thesynergyonline Fashion & Style Bureau

(Left to right): Mr Asim Warsi, VP, Mobile and IT, Samsung India; Bollywood Diva Lara Dutta and Mr S.K Kim, Managing Director, Sales. Samsung Electronics, India at the launch of Samsung Galaxy Alpha in New Delhi on Saturday .

NEW DELHI, SEPTEMBER 27 : "On matters of style, swim with the current, on matters of principle, stand like a rock." - Thomas Jefferson 

In matters of great importance, style, not sincerity is the vital thing."
― Oscar Wilde, The Importance of Being Earnest

And so Samsung Electronics unveiled its new design approach on Saturday with the Galaxy Alpha, the latest addition to Samsung's Galaxy smartphone line. The Galaxy Alpha features a sophisticated design in a carefully constructed compact body with a metal frame and a solid finish offering a flagship Galaxy experience. The elegant and sophisticated Galaxy Alpha delivers exceptional performance, making it the optimal convergence of style with cutting-edge technology.

On the launch of new device Mr S K Kim, Managing Director, Sales, Samsung Electronics, India said, "As the market leader, Samsung has significantly contributed to the market growth by setting new benchmarks in offering the best-in-class technology and products. With the launch of Galaxy Alpha, Samsung is announcing a new design approach to satiate customer demands for an irresistibly stunning and stylish product. This revolutionary product will change the dynamics of the premium smartphone segment in India."

"The Galaxy Alpha was built and designed based on the specific desires of the consumers," said Mr. Asim Warsi, VP, Mobile & IT, Samsung India. "With an entirely new appearance, the Galaxy Alpha focuses on both beauty and functionality combining a stunning metal frame and slim, light weight design with the same powerful hardware and features users expect from a flagship Galaxy mobile device."

Concentrating on elegant aesthetics and compact construction, Samsung has taken a fresh approach to design with the Galaxy Alpha, created for consumers to express their unique style. The artisanal beauty of the Galaxy Alpha features an irresistible design with a metal frame, elegantly curved corners and a tactile soft back cover. In addition, it is visually balanced, with the perfect contrast of both a calming, soft matte finish and an eye-catching reflection from the metal frame. At 6.7 mm,the Galaxy Alpha is the slimmest Galaxy devices ever. The unique compact construction and light weight provides consumers with maximum in-hand grip and control.

Theslim and light Galaxy Alpha provides users with the same powerful hardware and software features that users expect from a flagship Galaxy mobile device.The Galaxy Alpha is equippedwith a brilliant 4.7-inch HD Super AMOLED display for an unrivalled viewing experience and is powered by anOcta Core processorwhich delivers high performance via Advanced Multiprocessing, alternating between thecores as per the workload.

The 12 MP (rear) / 2.1 MP (front) advanced camera eliminates the need to carry a standalone camera with features like Shadow free HDR, Phase Detection and Selective focus. The Galaxy Alpha also includes innovative features such as Ultra-Power Saving Mode, S Health, Finger Print Scanner, Private Mode, Heart Rate Monitor and connectivity with the latest Samsung Gear Fit, Gear 2,Gear 2 Neo, and the recently announced Gear S wearable's. The Galaxy Alpha supports 4G, LTE CAT 6 which supports upto 300 mbps download speeds.

Priced at Rs 39,990 Galaxy Alpha will be available in India from the first week of Octoberat. The new smartphone will be available in Charcoal Black, Dazzling White and Frosted Gold colours.

"Fashion sighs after trends. I want timeless elegance. " 

Miss India Earth 2012 Prachi
Mishra enthrals audience

Thnesynergyonline Fashion Bureau

NEW DELHI, JULY 13 : "Adornment, what a science! Beauty, what a weapon! Modesty, what elegance!" -Coco Chanel

And so Hues and Styles Institute of Design and Management and INIFD East Delhi presented a Unique Fashion show Hues and Styles 2014 Fashion Fiesta organized by Leo's Event Management at The Ocean Pearl Retreat, Chattarpur Mandir Road, Satbari New Delhi.

The event was conceptualized and managed by Leos Event Management. The event was sponsored by Azeah Creations, Albeli and Kiaraa Fashion. Show Stopper of the event was Miss India Earth 2012 Prachi Mishra. Miss India Earth 2012 Prachi Mishra enthralled the audience by her rocking ramp walk.

"When the creative impulse sweeps over you, grab it. You grab it and honor it and use it, because momentum is a rare gift." - Justina Chen, North of Beautiful

Fourteen female and 3 male models presented different theme's dresses designed by the students and judges appreciated these dresses. Each and every theme was unique and different from among them mostly theme was Indian and showcased the Indian culture.

"You can't use up creativity. The more you use, the more you have." - Maya Angelou

And so Hues and Styles and INIFD East Delhi gave an opportunity to their students to explore their creativity. Themes named as Black Spark, Incredible India, Wild Passion, Namaste Egypt, First Crush, jump into Funk, Vandematram, Beyond the box, cosmos, Soul of modern beauty , Mysterious Girl, Splash, Nirbhaya, Step out with Confidence, My Soul Mate, Night Glam, Dandiya Ras, Iskonic Yogi, Namo, Fashion with political Passion, Lacy Fantasy and Illusions Attitude.

Finally, Mr Sharad Kumar, Director INIFD East Delhi said ,"The top fashion Icons of fashion industry like Rahul Mishra, Rajdeep Ranawat, Geetanjali Ranawat, Niket Mishra, Jainie Mishra and Amir Zakir was the guest of honor at fashion fiesta.


"Fashion is a language that creates itself in clothes to interpret reality ."

TRESemmé Couture Fashion Weekend showcases unique theme-based collections

Thesynergyonline Entertainment Bureau

"Your actions and approach with what you have, will showcase to others what you would be able to do with more." - Loren Weisman

And so Guwahatians were left asking for more as north-east’s biggest fashion event, TRESemmé Couture Fashion Weekend, came to a grand conclusion at Pragjyoti Cultural Complex, Machkhowa yesterday evening.

Organized by Mega Entertainment, north east’s largest fashion and pageant event organizer, in association with TRESemmé as the title sponsor, the two-day couture fashion event saw the presence of the crème de la crème of the region’s fashion fraternity. The fashion weekend is also supported by Crafts of North East- a society promoting the handicrafts and handloom of northeast, Vodafone and Ponds White Beauty, a brand of Hindustan Unilever Limited.
TRESemmé Couture Fashion Weekend had an impressive lineup of designers that was a wholesome combination of leading fashion experts of India and promising talents from across the north eastern region.

The concluding day of TRESemmé Couture Fashion Weekend 2014 mesmerized the audience as 30 top models sashayed the ramp adorning brilliantly coloured and uniquely designed collections. The line–up of the day’s designers in order were:
•         Khrielasier Liezietsu from Kohima
•         Goswami Gurumayum from Imphal
•         Pushpanjali Dutta from Guwahati
•         Amritraj Bora from Delhi
•         Vikas Grover from Delhi
•         Robert Naorem from Bangalore
The youngest designer of the lot, 18-year-old Khrielasier Liezietsu showcased a ballroom collection comprising of bright shades of pink, green, yellow, orange, blue etc. The fabrics used in the collection are traditionally woven materials, satin and chiffon.

The signature of the collection was combination of bright colours, speaking about the richness of colours. Commenting on his collection Khrielasier spoke, “Fashion should not be a piece of cloth to cover our body; fashion is also an art. The designs in my collection are western artistic costumes with Indian inspired prints bringing more glamour to the collection. The unique and futuristic feel in this entire collection left the audience speechless.
Another noteworthy collection showcased during the first half of the show was Goswami Gurumayum’s collection. His collection comprised of recycled materials like dry flower seeds, straw, bamboo leaf, coir, peepul leaves, handloom and handicraft with appliqué work, polythene, snail shells, etc. The fabrics used in the collection were net and pure cotton. Natural dyes were used for the entire collection.

The jewellery worn with these designs were non metal and well as original jewellery. Goswami wanted to promote the use and promotion of used and disposed materials in a better way. He also showcased many unique ways to use various natural products which, generally are not used in apparel designing.
The great American poet Maya Angelou had once said, “We wear the mask that grins and lies. It shades our cheeks and hides our eyes”.  Pushpanjali Dutta brings onto the ramp a unique theme, ‘The Mask Magic’, an apparel collection inspired by the masks from the culturally rich seat of Vaishnavite culture- Majuli, the largest river island of the world. In Majuli, these masks are worn while performing Mukha Bhaona, the traditional theatre. These are masks of epic mythological and historical characters and are made of clay, bamboo, cloth etc. The hue and expressions of these masks are reflected in this collection, and it is a small effort to capture the essence, a tribute to the timeless beauty and traditions of the river island Majuli. The masks are coloured in Black, White, Red and Blue, and the fabrics used are georgette, natural silks and endi/eri.
Delhi-based Assamese designer Amritraj Bora showcased a collection of evening wear comprising of dresses, gowns, sarees, anarkalis and lehengas mostly in shades of black, white, beige and gold. His designs philosophy stems from his deeply rooted love for the romantic era, nostalgic yet progressive, every piece a reflection of subtle beauty and old world sensuality.
Theme of Delhi based designer Vikas Grover’s collection presented today was ‘Traditional Meadows’ inspired by traditional embroideries, patchwork and zari work. His collections are made of chiffon, georgette and jute, with base colour of black and red with different coloured embroideries like golden, silver and different coloured beads, which added an extra spark to the evening.
Robert Naorem presented the Grand Finalé of the show with his designs in three categories. He opened his designs with ‘Dusk and Dawn’ theme which was a fusion of Manipuri collection. His second lot of designs also had motifs of Manipuri designs in ‘Indian Saree collection’ using bright neon colours of pink, yellow and orange which marks happiness. The fabrics used in this collection were net with different colour dyes which were inspired by Manipuri designs yet can be worn by every Indian. His last lot of designs was the ‘Black Collection’, dedicated to the title sponsor – TRESemmé, which included gowns made from chiffon, nets, georgette, cotton and silk keeping in mind the theme – couture.
During the first day of the TRESemmé Couture Fashion Weekend, designers Sanjay Choudhury from Guwahati, Karan Thokchom from Imphal and Sumit Dasgupta from Mumbai showcased their vibrant collections.
This season sees the hottest trends in ethnic, casual, formal, outdoor, active and party wear from around the world come together. Inventive themes like Carnival, Tropical, Aztec and Monochrome weave their way through the collection, each adding a fresh twist for a never seen before look.
The collections presented at TRESemmé Couture Fashion Weekend is an inspiration of fresh colours and unusual patterns, recycled, botanical motifs, ethnic and tribal art brought to life, fabulous fits and fabrics to die for. TRESemmé Couture Fashion Weekend collection will feature an eclectic style and harbors a distinctly creative attitude. There will be four shows in the two-day fashion extravaganza and the floor and backstage in-charge of TRESemmé Couture Fashion Weekend, Sweety Sharma and Y. Dipika Devi, are putting in all their efforts to make the show a splendid success.
Talking about the event, Abhijit Singha, Founder Proprietor of Mega Entertainment said, “TRESemmé Couture Fashion Weekend is a platform for dreams to take flight. The show exhibits those designers who have achieved nationally and to celebrate the outstanding talent emerging out of this region. We are bringing brilliant designers from across India, so that they can understand the culture, and be aware of the handicrafts and handlooms of this region and take it further to the national and international level.”
Priyanka Choudhury, Show Director and Choreographer, TRESemmé Couture Fashion Weekend, said, “Through this event, we aim to support those artists of the region who are capable of excelling in the international arena, and must continue in its endeavor, thus creating awareness and also establishing the credibility of artistes of the region. Besides, we are also bringing a number of nationally acclaimed designers who have their roots in the northeastern region. This will not only encourage investment and help in the cultural market but also enable our artistes to earn well while pursuing their passion and interests.”


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