NEW
DELHI, AUG 14 : OVS Industry, the Italian trendy apparel brand, in a joint
venture with Brandhouse Retails inaugurated its first store in Delhi at Ambience
Mall, Vasant Kunj.
Catering
to men and women the store offers a one of its kind stylish fashion shopping experience.
Inside a factory-like, brick walled loft with vintage details, OVS industry provides
high quality Italian fashion for men and women. Across more than 6500 sq.ft, colours
and natural materials set the scene for collections that capture emerging trends
in Italian and international fashion.
Based
in Mestre, Italy, OVS industry is an benchmark in fast fashion with over 11 million
customers shopping at their store every year, which amounts to a sale of over
100 million garments at a revenue of over 870 million euros.
OVS
industry will address the young India and provide 'fast fashion' for men, women
and kids with mid to premium pricing. OVS industry is a part of Gruppo Coin, Italy's
leading clothing retailer with a turnover of over Euros 1.8 billion.
Currently,
the company has a network of more than 487 stores in Italy and abroad. The brand
accounts for over 3.36 percent market share in Italy. 1 in every 5 Italians shop
at least once a year at the oviesse stores and 1 in every 3 kids wear Oviesse
apparel.
Mr Ashok Dalal, Managing Director and CEO, Brandhouse Oviesse
said, "Our studies indicate that today's Indians are now accustomed to living
in the fast lane. But at the same time these consumers are price conscious too.
This is where we feel OVS industry with its fashionable mid-to-premium range of
fast fashion will be a good fit."
Ms.
Anjani Kasliwal, Director, Brandhouse Oviesse.said, "Globally, OVS industry
stands for being hip, trendy and affordable. We believe these attributes will
appeal to our customers and establish fast fashion in India." (editor@thesynergyonline.com)
By
Young designer Mini Bindra
NEW
DELHI, AUG 05 : MINI Bindra , a self- taught designer launched her
designer wear collection branded 'Rubaaiyat' getting inspired from 'Rubaaiyat'
of world- renowned Persian poet Omar Khayyam’s. Her designer
collection, which is beyond traditional catwalks and boutiques includes
self- designed and hand painted fabrics, collection of nine yards and salwar kameez
Her
vision for ‘Rubaayiat’ exceeds territorial boundaries and goes beyond
simply dressing up women . Rubaaiyat collection comprises classic clothes
with styles that were never outdated. “Your clothes are your investment,
so they should be used for a longer period of time,” she said.
Her
works include embroidery, prints , traditional Mukash embroidery ,
Zardozi, sequined embellished , bejeweled with Swarovski crystals on various
high end fabrics imported from France, Italy, Austria , Egypt,
UK, China and Pakistan. Presenting awesome designs in chiffon, crinkle and
jamawar Mini has experimented almost in every colour in order to suit the
taste and demand of her customers.
“
I have tried to revive the traditional styles adapting them to modern sensibilities.
I have always had strong attraction for pure fabrics including Swiss
and Egyptian cotton, Chiffon from France , Crape from China and Bangalore
Swiss Voile and silk from India . I have opened a separate section
for best of designer imported fabrics named “B.V” and “Rubaayiat”
for ready made designed garments.” said Mini Bindra, who has opened
her first designer outlet in Punjabi Bagh , West Delhi.
“The
Rubaayiat collection is suited to all occasions will including bridal wear,
formal wear, evening dresses, party clothes, casual shalwar kameez, formal shalwar
kameez, bridal lehanga, designer gharara, pakistani sharara and much more. A
special section collection “Trousseau” will cater to wedding needs of
the young . The dresses suited to various wedding ceremonies will be designed
order.” Ms Bindra said
“My
collection also includes a wide variety of embroidered fabric ranging from
heavy to light with motifs suitable for formal and semi-formal wear. Motifs and
colours introduced in this first fabric collection are discerningly in line
with my signature inventiveness for creating classic patterns. Unconventional
combination of colours and designs add further style and class to a collection
that has a lot to offer to fashion enthusiasts” she said .
“My
client list includes various celebrities and wives of well known business houses
as well as ordinary people in North India. I am already exporting
to various countries including China and Pakistan. We also represent Threads and
Motifs – a well known designer premier fashion fabric collections from Pakistan”
Ms Mini added. Her collection was launched by Delhi Chief Minister Sheila
Dikshit, whose family has all respect for her designs . (editor@thesynergyonline.com)
Thesynergyonline
Fashion Bureau
NEW
DELHI, JULY 17 : LEADING actress of the movie Once upon a Time in Mumbai,
Prachi Desai, was the “bling thing” at the Giantti store at South Extension,
today. She interacted with the city’s jewellery connoisseurs and celebrated
the brand’s growing popularity in the Capital.
Giantti
is an exclusive showroom for exquisite high-end international and domestic jewellery
brands, offering consumers a wide range of choices all under one roof. Its unique
international ambience coupled with the personal attention of expert jewellers
for professional guidance, offers consumers an unforgettable shopping experience.
The
international brands available at Giantti include Stefan Hafner, La Nouvelle Bague,
Poratti, IOSI, Bliss, Greggio, Rosato, Calgaro, etc. Giantti also houses high
end Indian brands like Nizam, Parineeta, Nakshatra Eternity and the World of Solitaire
among others.
This
is one of the three Giantti showrooms in the city. The other two showrooms in
Delhi at the MGF Mall in Saket and Gold Souk at Gurgaon, have also received an
overwhelming response from consumers. Besides Delhi, there are also Giantti stores
in Mumbai, Bangalore and Ahmedabad. Over the next two years we aim to open another
18-20 Giantti stores in significant urban markets across the country.
Mr.
Mehul Choksi Chairman and Managing Director Gitanjali Group said, “Through
Giantti we are pleased to offer the Indian luxury consumer products, ambience
and service of the highest international quality. Now they have a range of choices
that are synonymous with luxury and style. Customers are our pride and it is our
endeavor to engage and appreciate our loyal clientele.”
Actress
Prachi Desai added, “It is amazing to see so many leading well known brands
available under the same roof. It is a one stop shop for all the jewellery lovers
who want to experience luxury and style at its best. From contemporary to modern
to casual to traditional, this showroom has it all.” (editor@thesynergyonline.com)
GURGAON , JULY 10 : INDIAN and International Jewelry and Silverware
Showcase” exhibition was inaugurated by Giantti in association with Gold
Souk in Delhi today. The exhibition will commence at Gold Souk from
July 9 to 11, 2010. Giantti hosted an exclusive evening for Wine Club Gurgaon
members to showcase jewellery and silverware collection.
The
exclusive evening experienced the dazzle of Giantti in a fashion sequence supported
by ‘Study by Janak’ as attire partner. Sonal Chauhan, the actress from
movie Jannat, was the show stopper for the fashion show specially hosted for the
Gurgaon wine club members.
Mr.
Mehul Choksi, CMD, Gitanjali said, “Through Giantti we are pleased to offer
the Indian luxury consumer products, ambience and service of the highest international
quality. Now they have a range of choices that are synonymous with luxury and
style. We have two Giantti stores in Mumbai, one in Bangalore and this
is our third in Delhi. Over the next two years we aim to open another 18-20
Giantti stores in significant
urban markets across the country.”
Sonal
Chouhan added with similar sentiments, “It is amazing to see so many
leading well known brands available under the same roof. It is a one stop shop
for all the jewllery lovers who want to experience luxury and style at its best.
From contemporary to modern to casual to traditional, this showroom has it all.” She
also visited the b4 the event Giantti store walk at Gold Souk before the event
started. This is the third Giantti showroom in the city and is spread over 1500
sqft. The earlier two showrooms in Delhi at the MGF Mall in Saket
and at South Extension, have received an overwhelming response from consumers
in Delhi.
Giantti
is an exclusive showroom for exquisite high-end international and domestic jewellery
brands, offering consumers a wide range of choices all under one roof. Its unique
international ambience coupled with the personal attention of expert jewellers
for professional guidance, offers consumers an unforgettable shopping experience. The
reputed international brands available at Giantti include Stefan Hafner, La Nouvelle
Bague, Roberta Poratti, IOSI, Staurino, Bliss, Greggio, Rosato, Calgaro. It also
houses Indian brands like Nizam, Parineeta and Nakshatra Eternity and the World
of Solitaire among others.
(editor@thesynergyonline.com)
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