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ADDENDUM : How to deal with anxiety ? []
"Worrying is carrying tomorrow's load with today's strength- carrying two days at once. It is moving into tomorrow ahead of time. Worrying doesn't empty tomorrow of its sorrow, it empties today of its strength." - Corrie ten Boom

"Man is not worried by real problems so much as by his imagined anxieties about real problems" - Epictetus

"Okay, so, flying," I started, taking a deep breath and focusing on the thing I loved most in the world. "Flying is … great. It feels great when you're doing it. It's fun. Pure freedom. There's nothing better." Dylan smiled, a slow, easy smile that seemed to light up his whole face. "So the first thing we're going to do," I told him, "is push you off the roof." - James Patterson, Fang

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"Art-making is not about telling the truth but making the truth felt"
― Christian Boltanski

 

Lladró celebrates International Sculpture Day

Thesynergyonline Hospitality and Lifestyle Bureau

 

NEW DELHI, APRIL 21 : "For eyes we have no models in the remotely antique."
― Edgar Allan Poe, Ligeia

International Sculpture Day is a celebration of the art and craft of sculpturing, held worldwide on April 24 . The ISC'S mission is to raise awareness, appreciation and enjoyment of sculptures in communities across the globe and its unique and vital contribution to society.


Lladró is celebrating the occasion with its finest range of sculptures and has a variety of beautiful figurines including Paper Boat, Tiger (Black Sliver), All That Jazz, and Samurai Warrior to name a few.

This year, hundreds of artists, organizations and institutions in over 20 countries are expected to celebrate the day with open studios, unveiling public sculptures, sculpture scavenger hunts, pop up exhibitions, demonstrations, iron pours and much more.

 

"If more of us valued food and cheer and song above hoarded gold, it would be a merrier world." 
― J.R.R. Tolkien

Leonardo Olive Oil fries the largest bhatura
and enters Limca Book of Records

Thesynergyonline Hospitality and Lifestyle Bureau


Cooking

""Cooking is like playing a violin. The bow is a tool used to play, as is the knives and other tools you use to prepare. (a chef's knife is even held in the same manner) Spices are the notes used in the score. The way the food is cooked and prepared is the rhythm and tempo. The ingredients are the violin themselves, ready to be played upon. The finished dish is the music played to its best melody. All of these things must be applied together at the right pace, manner, and time in order to create a flavourful rush of artwork and beauty." - Jennifer Megan Varnadore
Cooking  

 



NEW DELHI, APRIL 06 :
“In its essence, a meal is a creative act that has its genesis in the mind of someone who cares enough to plan it, gather ingredients and labor over its creation.”
- Andi Ashworth, Real Love for Real Life: The Art and Work of Caring

What better than a bhatura to prove that one can use Leonardo Olive Oil to make Indian dishes and that too healthy!, Leonardo Olive Oil, the  edible olive oil brand in India created a Limca Book of Record by cooking India’s Largest Bhatura measuring 4 feet 2 inches in diameter. Taking the brand’s tagline of ‘Khata Rahe Mera Dil’ forward, this event reiterates Leonardo Olive Oil as the most versatile oil for Indian cooking and an oil that ensures improved metabolic health.

Bhatura is symbolic to the indulgence that the consumers want to treat themselves with, but choose not to since it is a fried food item. Leonardo Olive Oil through this event shatters that mind set by showcasing the health benefits of its range.

"Cookery means…English thoroughness, French art, and Arabian hospitality; it means the knowledge of all fruits and herbs and balms and spices; it means carefulness, inventiveness, and watchfulness."
― John Ruskin

Olive Oil has highest MUFA (75 per cent) as compared to other refined oils and this is coupled with it being a rich source of Antioxidants and oleic acid that results in lower intake of oil through the food cooked in it. Bhatura cooked in Leonardo Olive Pomace Oil absorbs 42% less oil as compared to regular refined oil (as per the study conducted by NABL Accredited Lab). Leonardo Olive Oil also boosts good cholesterol, helps in weight and waist-line management, controls blood sugar levels, and is trans-fat free - making it a source of improved metabolic health. Hence, one can follow their heart with Leonardo Olive Oil and say ‘Khata Rahe Mera Dil’ (the brand’s tagline).


"Two cool things I like about a great cook and their exquisite dishes...they enjoy cooking it and enjoy watching me eat it!" ― Kathy McClary, A Kid's Study Guide To Praise


 


"I have come to the conclusion that just as the Japanese live to work, Asians live to eat.”
- Anastacia Oaikhena

 



Leonardo Olive oil offers the consumers a healthy cooking medium for all types of Indian cooking – it has Pomace for deep frying, Extra Light for every day cooking and Extra Virgin for dressings and dips. Its versatility and the fact that it cooks day-to-day Indian dishes in just 1/3rd the oil, makes it the healthiest oil amongst all.

During this event, a Recipe Book “Leonardo Olive Oil Health Chronicles” with Indian Breakfast, Lunch and Dinner Recipes made with Leonardo Olive Oil was also launched.

Dr. Mrs. Richi Seth, Nutritionist & Founder of Lifestyle Makeover, discussed the benefits of Olive Oil to Metabolic Health with the OPO-LOPO study conducted by Nutritionist Republic, World's First Networking Platform exclusively for Nutritionists & Dieticians at the event.

This event is a part of the brand’s 360 degree awareness and activation campaign on the occasion of World Health Day. The campaign, driven by digital and social media takes the onus of bringing guilt free indulgence without compromising on your health. It also launches ‘O’live Befikr’ – the campaign mascot who will work towards simplifying the concept of metabolic health for consumers. As part of this campaign, at various consumer touch points, Leonardo Olive Oil will have promoters explaining its health benefits. The Leonardo Olive Oil Recipe Booklet will be offered with purchase. All Cargill Foods India employees across offices and plants will go through a complete body health checkups & Nutritionist consultation.

Speaking at the event, Neelima Burra, Chief Marketing Officer, Cargill Foods India,  said “In a quest of better health, today’s affluent Indian consumers tend to shy away from what they love the most – fried Indian food. They are global citizens with access to everything that the world has on offer, but deeply Indian at heart. While they have adapted their lifestyles to a mixed food culture, they still love their paranthas, pakoras and bhaturas which they now seldom consume. This event and the versatile range of Leonardo Olive Oil offers liberation from such restrictions and with the promise of improved metabolic health, it allows them to have guilt free indulgence. Leonardo Olive Oil cooks in 1/3rd the quantity as compared to other refined oils while keeping the taste and palatability high.

The campaign on World Health Day focuses on the benefits that Leonardo Olive Oil brings to improve overall metabolic health. World’s Largest Bhatura is a great feat to demonstrate Leonardo as a perfect oil for Indian cooking.”


Dr Mrs Richi Seth, Nutritionist & Founder of Lifestyle Makeover, said at the event, “Metabolic ailments are a common menace these days. Inappropriate diet and lifestyle are identified as two common reasons behind it, affecting blood lipid profiles, blood pressure, insulin sensitivity and glucose levels. Lifestyle changes, especially dietary, can help improve metabolic health and keep you off metabolic diseases. In regard to metabolic health, the role of cooking oil is of paramount importance. Using a right cooking oil can bring about positive change in weight, waist circumference, blood cholesterol, and general health, contributing to better metabolic health.”


Chef Zaheer Khan, Kwality Restaurant, New Delhi, added, “I was confident that Indian cooking and frying is possible with Olive Oil. With this new feat that Leonardo Olive has set, it is proven that one can cook healthy and palatable Indian dishes with Olive Oil.”

Finally, "Original, in French: La bonne cuisine est la base du véritable bonheur.

English: Good food is the foundation of genuine happiness."
- Auguste Escoffier

 

"If you want something said, ask a man. If you want something done, ask a woman."
― Magaret Thacher

When pragmatism tends to agree with
not to disagree on power of womanhood


Thesynergyonline Hospitality and Lifestyle Bureau


Womanhood

"To be Queen Elizabeth within a definite area, deciding sales, banquets, labours, and holidays; to be Whitely within a certain area, providing toys, boots, cakes and books; to be Aristotle within a certain area, teaching morals, manners, theology, and hygiene; I can imagine how this can exhaust the mind, but I cannot imagine how it could narrow it. How can it be a large career to tell other people about the Rule of Three, and a small career to tell one's own children about the universe? How can it be broad to be the same thing to everyone and narrow to be everything to someone? No, a woman's function is laborious, but because it is gigantic, not because it is minute." ― G.K. Chesterton
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MUMBAI, MARCH 06 : "History is reticent about women who were common soldiers, who bore arms, belonged to regiments, and took part in battles on the same terms as men, though hardly a war has been waged without women soldiers in the ranks."
― Stieg Larsson, The Girl Who Kicked the Hornet's Nest

And so ahead of International Women’s Day, Growel’s 101 Mall in Kandivali organised ArtiSTREE 2017 -- a unique event to pay a tribute to the spirit of womanhood. The two-day festival which kickstarted on March 3 offered a platform to women to showcase their hidden talents in different genres.


The extravaganza has been garnering popularity since the past three years with women from different parts of the city thronging the mall to participate in the various activities that have helped them show off their eclectic skills.


The celebrations began with women putting across their culinary expertise by whipping up special food which were on display for visitors to taste and experience the assorted recipes. There was also a fine art exhibition which involved a consummate presentation of various vibrant works of art which were displayed for people to have a glance.From intricate mehendi designs to elaborate embroidery patterns and creative jewellery making, each one was testimony to the impressive talents of the participants.

The second and final day of the event on March 4 witnessed an exciting atmosphere full of various performancesfrom music to dance,instruments and theatre as well. The winners were awarded trophies and certificatesof Queen of ArtiSTREE from Growel’s 101 mall.


Supporting the initiative, Shipra Goyal, a popular Bollywood singer encouraged all the women participants to give in their best and show their true talent.She entertained the audience with her performance on some of her melodious songs.


Vikas Shetty, Mall Head, Growel’s 101 Mall said “This is an innovative platform to engage women visitors on this special occasion. Growel’s 101 Mall has always ensured that women feel special about themselves while walking into our mall because they deserve to feel like that. We have always designed initiatives like these to make mall patrons feel more involved. We believe in providing a platform for them to unleash their creative potential.” 


The elated winners who won the titleQueen of ArtiSTREE-2017 expressed their happiness and one of them said “This is a wonderful celebration organised by Growel’s 101 mall for women and it has made us feel really special. By acknowledging this occasion and making it into an eventful program, we have come a lot closer to what is happening at the mall. We look forward to many more such activities.”

CELEBRATION: "Sometimes you have to "play the part" to become the part." []
"Happiness makes up in height for what it lacks in length."
 

Hotels reduce package rates by 2-3%; many urbanites plan to ring in New Year at home/house parties

NEW DELHI, DECEMBER 30 : The demonetisation and the consequent cash crunch seems to have some impact on New Year's Eve celebrations as bookings received by star-rated hotels in metros have registered a decline of about 5-7 per cent, noted a quick survey undertaken by ASSOCHAM Social Development Foundation.
"Besides, many hotels have not revised rates of New Year packages and have in fact lowered the rates by about 2-3 per cent and are bundling various offers, promotions, deals and discounts on services in one package at a bargain price," according to the fortnight long survey carried out by ASSOCHAM Social Development Foundation.
"Star-rated hotels to seems to be reeling under some impact of the Centre's bold move of demonetisation, more so as this is really the best season for hotel industry but are being forced to scale down their New Year's Eve activities as they are not able to draw many people," he said.
Many of the participants with moderate budget, said they though New Year celebrations in star hotels has always been a expensive affair but demonetisation has certainly dented their plans in this regard.
 


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"Star-rated hotels to seems to be reeling under some impact of the Centre's bold move of demonetisation, more so as this is really the best season for hotel industry but are being forced to scale down their New Year's Eve activities as they are not able to draw many people," he said.
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NEW DELHI, DECEMBER 30 : The  demonetisation and the consequent cash crunch seems to have some impact on New Year's Eve celebrations as bookings received by star-rated hotels in metros have registered a decline of about 5-7 per cent, noted a quick survey undertaken by ASSOCHAM Social Development Foundation.

“Besides, many hotels have not revised rates of New Year packages and have in fact lowered the rates by about 2-3 per cent and are bundling various offers, promotions, deals and discounts on services in one package at a bargain price,” according to the fortnight long survey carried out by ASSOCHAM Social Development Foundation.

The survey also highlighted that while many party-goers are hoping to get some good discounts at star properties, most others plan to celebrate the New Year’s Eve at house parties with friends and family or at their home.

The ASSOCHAM Social Development Foundation had interacted with about 50 star-rated hotels in Ahmedabad, Bengaluru, Chennai, Delhi-NCR, Hyderabad, Indore, Jaipur, Kolkata, Lucknow and Mumbai during the course of past midnight to ascertain how top hotels in metros are gearing up for annual New Year’s Eve parties.

Simultaneously, the chamber representatives also interacted with about 250 youngsters to gauge how people in urban centres are planning to bid farewell to 2016 whereby most said they plan to usher in the New Year in a cost-effective way by opting to party indoors.

“New Year’s Eve is the perfect occasion for especially the youth to unwind and soak in the festivities with their friends and family, though with ever-growing per-capita incomes people do not mind indulging in some extravagance but cash crunch in wake of demonetisation seems to an impact on their plans this time,” said Mr D.S. Rawat, secretary general of ASSOCHAM while releasing the findings of the chamber’s survey. 00ff33 66ccff ffff99 00ffcc
 

“New Year’s Eve is the perfect occasion for especially the youth to unwind and soak in the festivities with their friends and family, though with ever-growing per-capita incomes people do not mind indulging in some extravagance but cash crunch in wake of demonetisation seems to an impact on their plans this time,” said Mr D.S. Rawat, secretary general of ASSOCHAM while releasing the findings of the chamber’s survey.

“Star-rated hotels to seems to be reeling under some impact of the Centre’s bold move of demonetisation, more so as this is really the best season for hotel industry but are being forced to scale down their New Year’s Eve activities as they are not able to draw many people,” he said.

Many of the participants with moderate budget, said they though New Year celebrations in star hotels has always been a expensive affair but demonetisation has certainly dented their plans in this regard.

Some even said they were shying away from splurging the much-needed cash on new outfits, food and drinks which used to be a sort of norm.

While those with bigger budgets said they were hoping to get some good deals/discounts as many hotels are likely to do away with usual price-hikes in entry fees and drinks costs.


Its really hard to recall the day you became friends with special people."
― Michael Bassey Johnson

Agra's yet another memorable event with Dandiya Nite & Kids Carnival
convention on 'Brand India''

Thesynergyonline Hospitality and Lifestyle Bureau


AGRA, India, OCTOBER 12: As the season of lights and music knocks the door, Courtyard by Marriott celebrated the festivities with an exquisite idea to add joy by organizing a Dandiya night and kids carnival on October 8 night in the hotel premises.

The fun filled evening at the hotel had energetic Dandiya raas with DJ beats and live performances. There was an exclusive Kids Carnival with Kids play area , Magic Show, Puppet show and many other games for kids and adults as well. There were surprises for the best dressed couple and the best dancing couple apart from many other surprises.


The 5 star property had also planned mouth-watering delicacies and delicious treats for all the guests as a part of the buffer dinner.


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  • "Cultivate the habit of defining, refining, redefining and redeeming your opportunities
  • "Biggest mistake that people make is. That they forget that there is always next time. For any event, any situation and any circumstances." ― De philosopher DJ Kyos
  • Of course it should not be too surprising to find out that your life story has included an event, something important, that you have known nothing about – your life story is in and of itself something that you know very little about." ― Philip Roth
  • "You hold all the potential for great synchronistic events to come together to transform your life." ― Andrea Goeglein
  • ""Each empty seat in the auditorium, is the probability of what you should have done and not done." ― Rehan Waris
  • "The area was encompassed in a bubble of warm, fragrant steam from the funnel cake deep fryers. It smelled like sweet vanilla cake batter you licked off a spoon." - Sarah Addison Allen, The Sugar Queen
  • "The area was encompassed in a bubble of warm, fragrant steam from the funnel cake deep fryers. It smelled like sweet vanilla cake batter you licked off a spoon." - Sarah Addison Allen, The Sugar Queen
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  • "There's nothing more contagious than the laughter of young children; it doesn't even have to matter what they're laughing about." ― Criss Jami, Killosophy
  • I think that the best thing we can do for our children is to allow them to do things for themselves, allow them to be strong, allow them to experience life on their own terms, allow them to take the subway... let them be better people, let them believe more in themselves." ― C. JoyBell C.
  • Oh, the places you'll go! There is fun to be done! There are points to be scored. There are games to be won. And the magical things you can do with that ball will make you the winning-est winner of all. Fame! You'll be as famous as famous can be, with the whole wide world watching you win on TV. Except when they don't Because, sometimes they won't. I'm afraid that some times you'll play lonely games too. Games you can't win 'cause you'll play against you." ― Dr. Seuss, Oh, The Places You'll Go!
  • "We do not stop playing because we grow old, we grow old because we stop playing!" ― Benjamin Franklin
  • Games give you a chance to excel, and if you're playing in good company you don't even mind if you lose because you had the enjoyment of the company during the course of the game." ― Gary Gygax
  • I wait, you play. You speak, I cave. I promise, you break. You game me, daily, you play me." ― Coco J. Ginger
 

Mr Abhishek Sahai, General Manager, Courtyard by Marriot, Agra said, "We are delighted to organize this event to celebrate the spirit of the festival which lights up all the houses of the country in the month of October and November. With such events, one can take a break from their daily life and indulge themselves in fun & food. The performances at the dandiyaraas along with the scrumptious food was a big hit amongst the guests."


"We are proud to be the first 5 star hotel in Agra to organize such events for our local as well as residential guests. The people of Agra have given us a great response at all our events . We wish everyone a very happy and joyous festive season. " adds Mr. Pankaj Chaudhary, Courtyard by Marriott, Agra.

 

FHRAI to pivot its 51st annual
convention on 'Brand India''


Thesynergyonline Hospitality & Lifestyle Bureau

 


MUMBAI, SEPTEMBER 09 :
: The Federation of Hotel and Restaurant Associations of India (FHRAI), the 3rd largest hotel and restaurant association in the world, will pivot its 51st Annual Convention on 'Brand India'. In a prelude held in Mumbai, the association revealed its objectives and announced that the convention will be held from September 22 to September 24 , 2016 in Indore, MP.

"The convention will have several sessions and panel discussions on subjects ranging from innovative ways of financing hotels and restaurants, Trends in interior design, maximizing food and beverage revenue using technology and deployment of mobile wallets and digital marketing.

The discussion forums will provide an excellent opportunity for the participants to engage with key policy makers, business people from allied industries and inspirational entrepreneurs," said Mr Bharat Malkani, president, FHRAI.

Inspired by the Prime Minister Narendra Modi 's vision based on the 5 Ts, 'Talent, Tradition, Tourism, Trade and Technology' the 51st Convention will embody these as intrinsic part of the theme. One facet of the convention will draw emphasis on accommodating the increasing tourist arrivals in the country. The hospitality industry plans to take up the challenge to set up the required tourism infrastructure for this and complement the Government's efforts to make Brand India the beacon of growth in both products and services.

The present projection expects 10 million tourists to visit India by the year 2020. This can only be achieved if 180,000 guestrooms are added at an estimated cost of Rs. 200,000 crores to the existing supply of 120,000 guestrooms in all the classified categories from 1-star to 5-star. "This will require for the hotel industry to work inclusively with the Govt. and the convention will serve as a great platform for presenting to the various stakeholders including tourism authorities, policy makers, investors and industry players the ways and means to make their valuable contributions," says Mr. Kamlesh Barot, Past President, Hotel and Restaurant Association of Western India (HRAWI).

Besides the inaugural session, business sessions, networking sessions and entertainment programmes, the 3-day convention will concurrently run an exhibition featuring the latest products and technologies in hospitality. The concluding day will also feature a conferring of FHRAI Awards – the most prestigious hospitality awards in India. The award ceremony will be participated by Mr Surendra Patwa, State Minister, Tourism and Culture, Government of Madhya Pradesh, Mr Digvijay Singh, National General Secretary, Indian National Congress and Mr Vinod Zutshi, Secretary, Ministry of Tourism, Government of India, among others

"I am delighted to know that Indore is hosting the 51st FHRAI convention," said Mr Shivraj Singh Chauhan, Chief Minister of Madhya Pradesh in a written message to FHRAI. The Governor of Madhya Pradesh, Shri Ram Naresh Yadav, also expressed his pleasure and conveyed his welcome to the delegates and wished success to the convention. "This event will serve as an opportune platform to bring together key stakeholders for insightful deliberations on innovative strategies which can support the buoyant growth trajectory of India's tourism sector," wrote Dr. Mahesh Sharma, Union Minister of State, Tourism & Culture.

"It's a delightful moment for the Federation, our members and Indian hospitality industry. The annual convention has evolved as the most important event for an hotelier over the last 51 years. Our impetus this year will be 'Brand India' which will focus on the country's diverse tourism portfolio that includes adventure, wellness, sports, MICE, eco-tourism, film, rural and religious tourism among others. The convention in Indore will be the single largest platform for hundreds of entrepreneurs to explore business opportunities, exchange ideas and strengthen business ties," concluded Mr Malkani.

 

When a father gives to his son, both laugh; when a son gives to his father, both cry. William Shakespeare

It's retelling the story of joy of shared meal on Father's Day at 'Mamagoto' '


Thesynergyonline Hospitality Bureau


Father's Day

Considerate of each other

Children

Blessings in the world

 

NEW DELHI, JUNE 19 : Father's Day is hopefully a time when the culture says, 'This is our moment to look at who our men and boys are.- Michael Gurian
And "The shared meal elevates eating from a mechanical process of fueling the body to a ritual of family and community, from the mere animal biology to an act of culture."
― Michael Pollan, In Defense of Food: An Eater's Manifesto

The outlets have set up a 'spin the wheel' at all locations, through which fathers can win various gifts from Mamagoto and Dineoutto make their day extra special.
Mamagoto gives a shout-out to all the fathers out there and proudly welcomes them to enjoy the quirky yet delightful settings at Mamagoto for a fun and unforgettable experience.


Curiously, Mamagoto heralds a new interpretation of Asian Cuisine, when literally translated means; "To Play with Food". It has been inspired by a Japanese experiment of sorts, with the same name, involving infants to use their senses to understand the shapes and textures of food. Mamagoto brings to you a new concept of affordable Pan Asian food while retaining a global flavor and cosmopolitan appeal.

Fetid detail of the moment []
Too often we only identify the crucial points in our lives in retrospect. At the time we are too absorbed in the fetid detail of the moment to spot where it is leading us. But not this time. I was experiencing one of my dad's deafening moments. If my life could be understood as a meal of many courses (and let's be honest, much of it actually was), then I had finished the starters and I was limbering up for the main event. So far, of course, I had made a stinking mess of it. I had spilled the wine. I had dropped my cutlery on the floor and sprayed the fine white linen with sauce. I had even spat out some of my food because I didn't like the taste of it. "But it doesn't matter because, look, here come the waiters. They are scraping away the debris with their little horn and steel blades, pulled with studied grace from the hidden pockets of their white aprons. They are laying new tablecloths, arranging new cutlery, placing before me great domed wine glasses, newly polished to a sparkle. There are more dishes to come, more flavors to try, and this time I will not spill or spit or drop or splash. I will not push the plate away from me, the food only half eaten. I am ready for everything they are preparing to serve me. Be in no doubt; it will all be fine." (pp.115-6)" - Jay Rayner, Eating Crow: A Novel of Apology

"Strive not be a success, but rather to
be of value," - Albert Einstein
 

'QSR market in India may reach
Rs 25k crore in next 5 years
'


Thesynergyonline Economics Bureau  


NEW DELHI, OCTOBER 24 :
"Those who serve deserve."Orrin Woodward

And so the quick service restaurants (QSR) sector in India is currently growing at a compounded annual growth rate (CAGR) of 25 per cent and is likely to touch Rs 25,000 crore mark by 2020 from the current level of Rs 8,500, according to an analysis by apex industry body ASSOCHAM.


"Entry of various national and international players in the QSR space has significantly widened the chain market due to fast expanding middle class, urbanization, youth spending, nuclear families and better logistics," according to the sector-specific analysis conducted by The Associated Chambers of Commerce and Industry of India (ASSOCHAM).


"About 50 per cent of India's population eats out at least once in every three months and eight times in every month in bustling metros as compared to the US (14 times), Brazil (11 times), Thailand (10 times) and China (9 times)," said Mr D.S. Rawat, secretary general of ASSOCHAM while releasing the chamber's analysis.

"The QSR segment is expected to witness increased activity via market expansion and entry by various players," said Mr Rawat.

At the city level, a large share of the QSR market rests in metros and mini metros due to higher consumption, heightened consumer awareness, and exposure in key cities such as Delhi, Mumbai, Bangalore, and Hyderabad.

Slowly, QSRs have established their footholds in the major cities and are now expanding into smaller cities with smaller formats.

The fast food or QSR, format took off in India about 19 years ago with the arrival of McDonald's in 1996. Many global brands followed the suit since then, either through company-owned stores or the franchisee model, or a mix of both.

The chain space is marked by the presence of more than 120 brands with more than 4000 outlets spread across various cities in India.

To withstand the competition, most of the players are tailoring their offerings in terms of flavors, pricing, services etc. to meet Indian consumers' inclinations.

Some efforts reflecting this include the opening of pure vegetarian restaurants in certain parts of the country, offering no beef based products, establishing separate cooking areas for vegetarian and non vegetarian food, introducing local flavors in the menu, offering home delivery services etc.

With the entry of Indian and International brands into the space encouraging affordable eating and enabling the indulgence of even customers with smaller pockets.

The market is quite competitive in nature with players operating via core menu offerings and introducing variations in Indian and international foods.

A noteworthy aspect is the focus of Indian players on multiple cuisines, which contrasts the international players' focusing on a single cuisine or product category.

In terms of menu, Indian QSRs like Haldiram's, Bikanervala etc. have a skew towards vegetarian food in contrast to which international players like McDonalds, Dominos, KFC, Subway etc. offer a mix of both vegetarian and non-vegetarian offerings. Even Mayonnaise in Indian McDonald outlets is free from eggs.

By 2020 it is expected that 35 per cent of India's population will be in urban areas by 2020 totaling to 52 crores compared to the current urban population of 34 crores.

With a young population, a high rate of urbanization, rising disposable incomes, increased participation of women in the workforce, increased exposure to international cuisine and needs for elevated protein consumption, industry sources envision growth within the QSR sector.

Indian consumers are increasingly spending large sums, eating out with family and friends on weekends and holidays, churning up a huge appetite for the QSR business.

Young and old Indians can be seen devouring billions of dollars worth of fast food at shopping malls, multiplex complexes, metro stations, and highway eateries and even in office blocks, as the eating out culture spreads across urban India.

 

 

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