5- PRONGED EMC STRATEGY FOR GROWTH IN INDIA

Thesynergyonline Infotoech Bureau

NEW DELHI, AUG 28 :
EMC, the information infrastructure solutions provider, on Wednesday outlined its 5 - pronged India GTM strategy for the next phase of growth in the Indian market. This strategy will help EMC extend its leadership in the total addressable information infrastructure market in India, which is expected to cross US$ 1 billion by FY 2011; three and a half times the size of the current External Disk Storage market, according to EMC estimates.

According to industry estimates, EMC is the leading External Storage vendor in India, with 25 per cent market share of the US$ 284 million market, in FY 2008.

EMC’s new GTM strategy for growth in India includes the following five elements:

 

– New enterprise and commercial divisions formed to focus on specific market segments

People – EMC India leadership team strengthened through new appointments

Presence – New office and logistics & support centre opened in Pune & a new office in Ahmedabad

Portfolio - New products announced to strengthen EMC’s portfolio of information infrastructure solutions

Partners – Commitment to double the channel and Value Added Reseller (VAR) base by 2009

Presenting the new go-to-market strategy, Alok Ohrie, president, EMC India and SAARC said, “EMC will extend its leadership in external storage to fast-growing market segments such as Information Security, Content Management, Personal Storage and Cloud Computing over the next 3 years. We are confident that this new strategy will enable EMC to consolidate its leadership position in the enterprise segment, tap into the huge commercial market and foray into high growth consumer segment”.

“EMC’s foray into cloud computing and personal storage through the recent global acquisitions will enable the company penetrate into the high-growth consumer and small business markets,” he added.

As a first pillar of the GTM strategy, the company has realigned its business into enterprise and commercial division from its previous geographically aligned business in order to provide customized solutions and services to different market segments.

Also on the anvil are company' plans to strengthen its information infrastructure offerings for the small office / home office (SOHO) segment in India and SAARC region.

As a second pillar of the strategy, The company has strengthened its management team by appointing Rajesh Janey as the Vice President of Enterprise Business, India and SAARC region and Ramachandra Acharya as the Vice President, Commercial Business, India & SAARC region.

The company has also expanded its geographical presence in India and SAARC region by opening its office in Ahmedabad and Pune. With this the company has direct presence through nine offices in India and SAARC. The company also announced the opening of the 9th logistics and support centre in Pune.

In addition, EMC announced nine new information infrastructure products for the India and SAARC market, as the third and fourth pillars of the strategy for growth.

The new products announced by the company include the new EMC® CLARiiON® CX4 Series of midrange storage systems and the EMC® Celera ® NX4 entry level unified storage platform. With a new architecture specifically optimized for VMware and other virtual server environments, both products are designed to incorporate the latest technologies in drives, connectivity, processing power, thin provisioning and security.

This makes it easier for EMC’s customers to cost-effectively consolidate and manage information using the least amount of energy. The new hardware and software solutions are targeted at emerging businesses to large enterprises across target verticals.

As a part of the fifth and final pillar of the strategy for growth, the company has launched a 20-city partner recruitment road show to double its partner base from a current number of over 100 partners to more than 200 partners by 2009 to tap the huge commercial market segment. It will adopt the ‘Cluster approach’ wherein EMC has identified 20 clusters comprising of 40 cities to expand its presence through its partner network.

The company has over 1,000 customers in India from the enterprise, commercial and SMB market segments. The company had recently announced the appointment of Alok Ohrie as the President of EMC India & SAARC Region. Ohrie, a 20-year IT industry veteran in India, joined EMC from AMD where he was the Vice President & Managing Director for AMD’s India operations. (npsinha@thesynergyonline.com)

LENOVO KEEPS BEIJING 2008 OLYMPIC GAMES ON TRACK

Thesynergyonline Infotech Bureau

NEW DELHI, AUG 27 :
LENOVO , the worldwide partner and exclusive computing equipment provider to the Beijing 2008 Olympic Games, has announced that its multi-layered computing solution consisting of more than 30,000 pieces of equipment and nearly 600 engineers provided smooth,
error-free performance at the Games, the largest sporting event in human history.

Despite heavy rains and multiple events taking place simultaneously across seven cities, Lenovo equipment performed without interruption throughout the 17-day event, supporting the delivery of results to fans and media around the world and keeping all aspects of the Games on track.

Torrential rains during field hockey, the 20-kilometer race walk, cycling and beach volleyball did not stop the athletes from pressing ahead - nor did the rain stop the Lenovo ThinkPad T60 notebooks used outdoors on the ground to measure results. The ThinkPad T60 was specifically selected in part for its innovative waterproof keyboard, which includes a proprietary drainage system and circuit-protection solution.

"Lenovo enjoyed a double victory on August 21," said Deepak Advani, Senior Vice President and Chief Marketing Officer at Lenovo. "Despite heavy rains the beach volleyball competition that day went ahead and so did our ThinkPad
notebooks on the ground. On top of that, the US gold medal-winning team of Kerri Walsh and Misty May-Treanor, are Lenovo Champions. In every way it was a winning day for Lenovo. On a broader level, the Beijing Olympic Games were a huge success for Lenovo, telling the world we are a global technology company that can creatively meet any challenge we face."

In terms of demand for computing power, the Beijing Games are without precedent. Lenovo provided computing solutions for 630 competitive events, 302 medal events, seven different event sites, 39 competition venues and 17
data centers. The solution included laptop and desktop PCs and monitors, touch screens, servers, desktop printers and the Lenovo engineering team that kept all system operational.

The headquarters for Lenovo's core engineering team was the Technology Operations Center (TOC) inside the massive Digital Building on the Olympic Green. From within the TOC, Lenovo engineers monitored all venues to make sure equipment was in place and operating correctly. Lenovo also maintained hundreds of servers in the Digital Building responsible for handling hundreds of thousands of requests per second. During the Games, servers processed more than 23 million live queries. For an additional layer of redundancy Lenovo also had fleets of engineers stationed at each venue.

Lenovo also operated seven Internet lounges (i.lounges) for the Games, offering 260 PCs with broadband Internet access to athletes, coaches and the media. The i.lounges were hugely popular and together they enjoyed average daily traffic of about 3,000 visitors. Lenovo broke new ground by offering multi-brand PC Service Centers in the Main Press Center (MPC) and Beijing International Media Center (BIMC). Lenovo technicians handled 180 service requests in the MPC and 51 requests in the BIMC.

The i.lounges and service centers will be open and staffed by Lenovo during the Beijing 2008 Paralympic Games, which take place September 6 - 17 and for which Lenovo is also the exclusive equipment provider. (npsinha@thesynergyonline.com)

TCS, INFOSYS, WIPRO LIKELY TO EMERGE AS NEXT GENERNATION OF IT SERVICE MEGAVENORS BY 2011

Thesynergyonline Infotech Bureau

NEW DELHI, AUG 13 :
TATA Consultancy Services (TCS), Infosys Technologies and Wipro Technologies, collectively referred as ‘India-3’, will emerge as the next generation of IT service megavendors, according to Gartner, Inc. These vendors are increasingly being considered for strategic service deals, and will augment or, in some cases, replace today’s acknowledged megavendors by revenue - IBM Global Services, Accenture and EDS - in this space by 2011.

These emerging megavendors are much smaller than the current megavendors but will increasingly compete for the same megadeals that had been the exclusive domain of the incumbent megavendors.

The ‘India-3’ have leveraged their strong success with meeting client needs to achieve record growth levels during a long period of time (30 quarters continuously) and have outperformed the incumbent megavendors by almost a 3:1 margin in growth rates.

A comparison of the key data and statistics between the ‘India-3’ vs. the current megavendors shows the differences in growth rates between these companies and reveals the rise in the market capitalization of the emerging megavendors. The market capitalization of the Indian providers is significantly higher than that of EDS, and almost on par with Accenture, which are much larger companies in terms of revenue .

“The emerging megavendors have made dramatic progress in the past few years and have more than doubled their revenue in a four-year period, with the 2007 revenue being 2.6 times the 2004 revenue,” said Partha Iyengar, vice president, distinguished analyst and regional research director, Gartner. “This level of growth differential has continued even as these vendors have become multibillion dollar enterprises. To put this in context, there are just 100 service enterprises globally with more than $1 billion in revenue.”

The emerging megavendors have leveraged four critical competencies to achieve their status as emerging megavendors. The competencies are: process excellence; world-class HR practices; providing high quality services at a low cost; the achievement of significant and disproportionate ‘mind share’ compared to their actual size.

To achieve process excellence, the ‘India-3’ providers have invested heavily to establish frameworks and have aggressively marketed these capabilities as evidence of being able to deliver in a consistent, predictable manner.

Supporting the levels of growth witnessed by the ‘India-3’ has required a high level of HR excellence and capabilities. This has helped them to create a world-class human resource management (HRM) infrastructure. For the past few years, these companies have been adding more than 30,000 people to their workforce every year.

The recruitment, training, induction and overall onboarding challenges of this kind of scale could only be supported by the creation of a world-class HRM infrastructure, which has been a significant competitive differentiator for Indian companies. By combining process excellence to deliver higher quality with the less expensive (and larger) workforce available in India, the India-3 providers were able to create the combination of low-cost, high-quality services, which has proved to be the most alluring factor for clients.

These qualities have resulted in a higher level of mindshare among clients and prospects globally that is significantly disproportionate to their revenue and overall size, as compared with the incumbent megavendors.

However, the challenges facing emerging megavendors to truly achieve this status are also evident in Table 1. Looking at the "revenue per employee" data, it is clear that there is a divide between today's megavendors and the aspiring Indian megavendors. The Indian providers will have to address the issue of moving away from resource-intensive revenue growth to a model that provides higher leverage and increases revenue without a linear relationship to head count, which is the situation that exists today.

They will have to achieve similar (to the current megavendors) levels of revenue per employee benchmarks to truly achieve megavendor status. Furthermore, they will increasingly have to deal with the business constituency that is often deeply involved in these higher-end projects and develop strong relationships with the business stakeholders.

“There are strong indicators that ‘India-3’ (TCS, Infosys and Wipro) will be the next megavendors in IT services. However, to achieve this, the current standing of the India-3 will need to expand quickly to keep pace with the changing client environment for IT delivery in the future,” said Mr. Iyengar.

“Revamping and continually reinventing their delivery capabilities, even as they address the challenges of managing their growth opportunities, will determine how and when these emerging megavendors will actually achieve megavendor status ,” he added. ADDED.

‘India-3’ is an acronym devised by Gartner for Tata Consultancy Services, Infosys Technologies and Wipro for the purpose of this research. ( npsinha@thesynergyonline.com)

INDIA TO ACCOUNT FOR 20 % OF GLOBAL WIMAX SUBSCRIBERS BY 2012

Thesynergyonline Infotech Bureau

PORTLAND, OREGON, US, AUG 13 :
THE WiMAX Forum(R) projects that more than 27.5 million Indians will be WiMAX users by 2012. Additional data from this recent WiMAX Forum study estimates that approximately 70 percent of the forecasted WiMAX subscribers by 2012 will utilize mobile and portable WiMAX devices to access broadband Internet services.

The WiMAX Forum Worldwide Subscriber and User Forecast examines the progress of WiMAX service providers, equipment vendors, content developers and subscribers in regions around the world.

The results reflect the accelerated growth of the WiMAX ecosystem, the acceptance of WiMAX technology and demand form mobile Internet services across the world. The forecast is based on results of an independently commissioned research study published this year.

"WiMAX devices and networks are available now for deployment worldwide delivering best in class broadband services at a cost to consumers significantly lower than any other technology. India is clearly making the commitment and taking the steps to ensure wireless broadband services are a reality that enables operators to meet the needs of India's diverse and growing population," said Ron Resnick, president of the WiMAX Forum.

"In addition, an operator's investment to afford the build out of infrastructure and deployment of the service is at the lowest capex and the best ROI models plus the economies of scale created by this demand will help drive down the cost of the wide range of diverse WiMAX devices. All of the leading telecom equipment manufacturers are having their WiMAX Base station and other infrastructure equipment WiMAX Forum Certified(TM) and are ready to showcase their equipment in India."

The WiMAX Forum is notes that the Indian government plans to auction blocks in the 700 MHz and 3.3-3.6 GHz bands, as they become available. The WiMAX Forum expects to certify the first 3.5 GHz WiMAX products by the end of 2008 and views 700 MHz as a strong contender for Mobile Internet services, especially in India's low-density rural areas.

The availability of these key bands for WiMAX technology in India will provide its consumers with much needed broadband connectivity across the diverse economic and social needs of the entire population. WiMAX technology has the potential to bridge India's digital divide, offering broadband services in dense urban and suburban areas, rural broadband connectivity to enable high speed wireless applications and services, and enterprise broadband access across the country.

The WiMAX Forum plans to add an Indian certification lab to its existing network by the end of 2008 to stay ahead of the demand for products in this region. The WiMAX Forum's current network consists of six labs in China, Korea, Spain, U.S. and two in Taiwan. The industry body will also add a lab in Japan by the end of 2008 and a Brazilian lab in 2009.

The WiMAX Forum is made up of more than 530 member companies, who are committed to the success of the WiMAX standard. WiMAX Forum membership consists of 144 ecosystem content developers, 162 service providers, 92 silicon component manufacturers and 131 system vendors.

Currently, more than 35 WiMAX Forum member companies are producing WiMAX base stations, 30 companies are providing PC Cards, USB modems, MIDs, and other personal devices, 25 companies provide chipsets and reference designs, and seven of the top eight global device manufacturers are developing WiMAX products. ( npsinha@thesynergyonline.com)

NASSCOM FOUNDATION PARTNERS WITH ZENSAR IN PUNE FOR COMMUNITY DEVELOPMENT

Thesynergyonline Infotech Bureau

NEW DELHI, AUG 13 :
NASSCOM Foundation (NF), the social development arm of NASSCOM (National Association of Software and Service Companies) the internationally recognized trade body of the Indian IT industry, today announced its first Knowledge Centre in partnership with member Company, Zensar.

An essential component of Zensar’s corporate social responsibility (CSR) is to bring about a holistic development in the community. Zensar Foundation, an independent trust operating under Zensar, today launched its first Knowledge Centre in association with the NASSCOM Foundation to build a self-sustaining Centre which would provide multi-purpose services to the community in Kharadi where it operates.

The Centre has been supported by the School Board of Pune Municipal Corporation (PMC) and powered by Suraj Foundation as the implementation partner.

The Centre was inaugurated at a function at the PMC School in Kharadi, at the hands of Dr. Ganesh Natarajan, Dy Chairman and MD, Zensar and Chairman, NASSCOM; Praveen Pardeshi, Pune Municipal Commissioner and Rufina Fernandes, CEO, NASSCOM Foundation.

Also present at the occasion were N.G Kamath, Director, Suraj Foundation and Vandana Chavan, Ex Mayor and Environmentalist.

On the occasion, Dr. Ganesh Natarajan said, “The NASSCOM Knowledge Network (NKN) is a unique approach towards public private partnerships and we are glad to be one the first IT companies to sponsor a knowledge centre. We plan to expand our own efforts to support NF to reach out to Centres in other states to enable education at the grassroots across the country through technology reach-out programmes. We hope that this first effort would lead to many other Corporates coming forward to help bridge the great Digital Divide.”

Rufina Fernandes, CEO, NASSCOM Foundation at the inauguration said, “We look forward to a long-standing relationship with Zensar and hope that other member Companies will take their example and come forward and contribute as a vibrant IT Industry to help us expand the network to help meet our 350 mark. There is a dire need to scale this project extensively in a very short span of time to make a large and lasting impact across the Country on under-served communities.”

Praveen Pardeshi, Commissioner PMC said that, “We are encouraged by the support that IT companies like Zensar are rendering to enable holistic development in less privileged urban communities in Pune. We are looking forward to many more such Industry-Government-Academia initiatives in creating a true ecosystem of partnership for development.”

NASSCOM Foundation’s initiative was to make the NKN a community-centric effort designed to engage the industry, the civil society and the government in synergistic interventions through partnership to provide essentials such as education, health, e-governance and other services by facilitating access to information and providing opportunities through capacity building and training tools using ICT as the outreach platform.

Zensar aims to build this as a model Centre for other Companies to forge partnerships to scale this socially relevant service through the NASSCOM Knowledge Network. In addition to this, Zensar is also associating with the PMC at various levels and is also setting up the IT LAB for the PMC School at Kharadi which will cater to the information needs of children, this is the second such initiative instituted by the company. .(npsinha@thesynergyonline.com)

TRANSCEND UNVEILS 64GB HIGH-SPEED SLC

Thesynergyonline Infotech Bureau

NEW DELHI, AUG 12 :
TRANSCEND Information Inc. (Transcend), a manufacturer of memory products, on Tuesday unveiled its all-new 64GB high speed SLC 2.5-inch Solid State Disk (SSD).

Unlike traditional hard disk drives, SSDs are made of reliable NAND flash memory that contains no moving parts, and therefore are not susceptible to mechanical failure resulting from vibration, shock or heat. Aside from the inherent durability benefits of solid-state technology, the extremely low power consumption and ultra-fast data transfer speeds offered by Transcend's SSD make it ideal for consumer electronics as well as industrial systems and military applications.

Mr. Austin Huang, Regional Head - Sales, SAARC & APAC, Transcend, said, "Transcend's 2.5" SSD can be used in most notebook computers and mainstream PCs just like a regular hard drive. When it comes to performance, Transcend's new SLC
flash memory-equipped 64GB SSD offers data transfer rates that greatly surpass even the fastest 2.5" hard drives, delivering data read / write speeds of up to 119MB and 64MB per second, respectively.

With these high-speed transfer rates and virtually non-existent (less than 0.1ms) latency, Transcend's SSD accelerates computer boot-up times, makes games and applications open faster and run more smoothly, and improves overall system responsiveness".

In addition, Transcend's Solid State Disk's integrated ECC (Error Correction Code) ensures highly reliable data transfer and increases system integrity. Its built-in wear leveling technology also guarantees ultra-long storage lifespan and data-retention durability for prolonged use.

With no moving parts, SSDs run cool, generate no noise, and require very little power for operation. Transcend's 2.5" Solid State Disks are available in capacities ranging from 8 GB to 64GB in both SATA and IDE versions.

"Transcend is preparing to release even higher capacity and greater speed Solid State Disks in the near future",Mr.Huang further added.

It supports up to Ultra DMA Mode 4 Fully compatible with devices and O/S that support the IDE standard Non-volatile flash memory for outstanding data retention Built-in ECC , wear-leveling algorithm ensures reliable data transfer RoHS compliant , low power consumption 44-pin male connector ,2-year warranty .(npsinha@thesynergyonline.com)

NASSCOM SEES NEXT DECADE AS CRUCIAL FOR DISRUPTIVE GROWTH OF INDIAN SOFTWARE PRODUCT SEGMENT

Thesynergyonline Infotech Bureau

BANGALORE, AUG 12 :
NASSCOM, the trade body and ‘voice’ of the Indian IT-BPO industry, has released the findings of the 'NASSCOM Software Product Study: Outlook for Indian Software Product Businesses' at its second annual Product Conclave, that kicked off in Bangalore on Monday.

In addition to the Conclave, NASSCOM also organised an exclusive first time platform for product companies to display and demonstrate their products to the delegates of the conference, through the ‘Product Expo’.

NASSCOM has undertaken a path-breaking report on the Product Business in India that aims to define a roadmap on the market opportunities and key recommendations to help India emerge as a `product’ country.

As per the report, the next decade will play a crucial role in bringing about disruptive growth for the Indian Software Product segment, and the annual revenue aggregate of this segment is forecast to grow from USD 1.4 billion in FY2008 to USD 9.5 to 12 billion by FY2015.

This is evident from the recent trends in market activity aided by a maturing ecosystem, which indicate that the Indian software product businesses are now approaching an inflection point in their evolution, and the time is right to bring about disruption. Enterprise application software will present the largest opportunities with BI, ERM with storage and security being the key priorities.

Speaking about the report Mr. Som Mittal, president, NASSCOM said, “The product segment in India has the potential to grow ten times its current size and touch anything between USD 9.5 to 12 billion, over the next decade. We have a lot of work to do and have identified all the stakeholders who can make this happen.”

Dr Ganesh Natarajan Chairman NASSCOM and Deputy Chairman and MD, Zensar said, "The Product industry in India is coming of age with world class IP now being created from India in key domains and end-to-end design and development services provided to global ISVs by captive and third party units in India. With new models like SoA and SaaS now maturing, the opportunity exists for Indian product development to take the global spotlight. This will need focus on breakthrough innovation and global marketing with access to multi-level funding. An ecosystem for creativity must evolve in the leader and challenger locations to enable this, and NASSCOM is committed to making this happen."

Commenting on the potential of the segment, Mr. Subash Menon, Chair NASSCOM Product Initiative, Founder Chairman, MD & CEO, Subex Limited said, “the first ever study of the software companies in India and their business has revealed several startling facts. The industry seems to be spawning product start-ups at an amazing speed. This much needed momentum will fuel a mass movement in the products business in India. I am also thrilled to note that there are at least 10 to 15 companies that seem to be scaling up, apart from being successful in the global arena. These companies will act as the pillars of this nascent, yet promising industry."

"The required growth rate of 30 to 35% to take the industry from the current revenue of US$ 1.4 billion in FY08 to about US$ 10 billion in FY15 seems quite achievable, given the fact that the industry has been growing at 44% over the past 3 years. India clearly is poised to emerge as a key player in the lucrative and fast growing software products arena within the next few years , " he added.

Talking about the findings of the report, Mr. Pari Natarajan, CEO, Zinnov said, “The Indian software product story so far has been an export driven story with 68 per cent of the revenues coming from just exports of these products. However, going forward, home-grown software product businesses will surely witness an increased acceptance in the domestic market, thereby increasing the revenue share from domestic sales."

"We very strongly feel that by 2015, Indian software product business revenues would be more evenly balanced between domestic and export based sales and share of revenues from the domestic market would increase from 32 per cent in FY2008 to an average of 41 per cent by FY2015 to reach US$ 4 to 5 billion. Key parameters such as proximity of Indian software product businesses to the local market requirements; excellent understanding on localization requirements, and ease of adopting customized and targeted sales approach would fuel this growth , " he adds..

India’s R&D offshoring experience, software product talent landscape, the high innovation – low cost advantage, domestic market potential, changing VC environment and support ecosystem all contribute towards positioning India as a strong contender in this space and position it to capture a slice of the global software product pie , the report says.

Industry CEOs, CIO’s of user industries, product startups, technology seers, venture capitalists, angel investors, and marketing experts will congregate at Bangalore for this two-day action packed agenda of debate, sharing of new initiatives, and showcase of Indian products in the market.

Recent trends in market activity aided by a maturing ecosystem indicate that Indian software product businesses are now approaching an inflection point in their evolution.

The next decade will be a period of disruptive growth for this segment, with the annual revenue aggregate of Indian software product businesses forecast to grow from US$ 1.4 billion in FY2008 to US$ 9.5 to 12 billion by FY2015.

Over the past two decades, India has emerged as a global hub for product research and development (R&D) activity, especially in the technology industry. Today, there are over 600 multinational companies (MNCs) undertaking product R&D in their subsidiaries in India

Over the past 3 years, the annual revenue aggregate of Indian software product businesses has grown at a CAGR of 44 per cent. Leading Indian software product firms have strengthened their product portfolio through steady investments in organic growth as well as through overseas acquisitions[4], and have reached credible business scale

Of the existing 371 software product start-ups since 2001, over two-thirds have been formed in the past three years – of which -100 companies have started their operations in 2007 alone. As a result, while the top 10 companies still dominate, accounting for 84 per cent of the segment revenues, there are over 200 midsized companies and start-ups that have started generating revenues and are contributing to its growth

Incubation support and venture capital (VC) interest - today there are 38 incubation centres spread across the country that are actively focused on assisting technology start-ups with funding and mentorship.

Since 2005, total VC investment in India has grown at a CAGR of 42 per cent to reach USD 543 million in 2007. Over the same period, funds invested in the software products segment have grown at a slightly faster CAGR of 43 per cent, from USD 76 million in 2005 to USD 156 million in 2007

India is forecast to be the world’s fastest growing IT market over the next few years, with its share of the global software market growing threefold by 2015. Increasing IT penetration across small and medium businesses (SMBs) and the government/public sector are likely to be the key drivers of this growth. Estimated SMB share of domestic IT spending is forecast to grow from 38 per cent, currently, to over 50 per cent by 2015

Current trends in the evolution of these factors indicate strong momentum, supporting a positive outlook. Targeted actions by key stakeholders across four key themes will help accelerate the next phase of growth, and enable the annual revenue aggregate of this segment to reach US4 9.5-12 billion by 2015. These are influencing market development , enhancing talent pool ,strengthening capital ecosystem ,augmenting the support ecosystem . (npsinha@thesynergyonline.com)

MICROSOFT NAMES NEW MD FOR INDIA ; NEW HEAD FOR E & D DIVISION

Thesynergyonline Infotech Bureau

NEW DELHI, AUG 09 :
MICROSOFT India hahs appointed Rajan Anandan as the Managing Director of its Sales Marketing and Services business in India ; and Jaspreet Bindra as the head of the Entertainment and Devices (E& D) Division, India .

Rajan Anandan, who will report in to Ravi Venkatesan, Chairman Microsoft India , was till recently VP and Country GM for Dell India . He comes to Microsoft with an extremely successful track record of over 16 years with Dell and McKinsey.

Making the announcement, Venkatesan said, “I believe that Rajan is one of the most talented executives in the India IT industry today. He has the right mix of strategy and execution which is essential for our continued growth and also brings a very energizing combination of passion, belief in people, and most importantly, an appetite for big challenges. I am confident that Rajan will help lead Microsoft India to new heights of excellence.”

Microsoft set up operations in India in 1995 and has since grown into the second largest employee base for Microsoft outside of Redmond . With over 5000 employees across three campuses and 13 offices, Microsoft India is currently the only area outside of the US to have the full representation of the Microsoft product lifecycle through six business units ranging from research to support. India is among the fastest growing areas for Microsoft and has emerged as a key hub for its emerging markets strategy both form a talent and market perspective.

Anandan, who joins Microsoft on September 01, 2008, will have the key responsibility of driving strategic partnerships and alliances and growing the sales and marketing operations for Microsoft India .

Speaking on the occasion, Anandan said "Microsoft as a company has shaped the evolution of the global computing industry over the past 30 years and is poised to play a leading role in every major new technology arena over the coming decade. I am thrilled to be joining the Microsoft India team at such an exciting time.”

Under his leadership, Dell India grew from $250 million to over $800 million in revenues. Before leading the India subsidiary for Dell, Anandan held various global leadership roles across Dell International Services including a stint as the Executive Assistant to Michael Dell, Chairman, Dell Computers. A mechanical engineer and an alumnus of Massachusetts Institute of Technology, Anandan also holds a Master’s degree in Manufacturing Systems Engineering from Stanford University .

Microsoft also announced the appointment of Jaspreet Bindra, as the head of its Entertainment and Devices (E&D) Division. Bindra, who has been with Microsoft India since 2005, will transition from his current role of Country Manager, Online Services group (OSG). Bindra will now be responsible for the Microsoft E&D products, services and solutions – including the popular XBox – in the country.

Microsoft’s E&D division comprises the Interactive Entertainment Business (Xbox and Games for Windows businesses); the Entertainment Business (Microsoft’s digital entertainment efforts in music, TV and video); the Consumer Productivity Experiences Business (the mice and keyboards business), and the Mobile and Embedded Business. The flagship product in India has of course been Xbox 360, the ultimate in next generation console gaming and entertainment systems with a portfolio of more than 80 games.

Bindra has had a very successful stint at OSG. Over the last couple of years revenues have doubled, search queries have quadrupled and MSN has emerged as the second most popular portal in the country.

Bindra, who will transition into his role in September, said, “I believe this to be a very exciting time to move into E&D. Gaming is on a exponential growth track and the retail environment continues to develop rapidly. Both are areas which are increasingly important for the success of Microsoft.”

Venkatesan, remarking on the transition said, “Jaspreet has been a great asset for us and I look forward to him drawing upon his innate passion for technology, consumer insight and retail to lead E & D in its next phase of growth.” (npsinha@thesynergyonline.com)

iPHONE 3G TECHNOLOGY EXPLORED IN DEPTH

Umesh Sharma, Product Head, authorSTREAM.com

NEW DELHI, AUG 08 :
WITH 3G technology, iPhone makes Internet and email access mush faster with different cellular networks around the world. iPhone 3G uses a technology protocol called HSDPA (High-Speed Downlink Packet Access) to download data fast over UMTS (Universal Mobile Telecommunications System) networks.

As per the figures, internet content, be it web-pages or mail attachments, load twice as fast on 3G networks than on 2G EDGE networks. And what's more, iPhone 3G is intelligent enough to seamlessly switch between EDGE, 3G, and even Wi-Fi to ensure that you remain connected no matter where you are.

It is the cleverness with which iPhone engineers have integrated just two antennas with totally unexpected places: the metal ring around the camera, the audio jack, the metal screen bezel, and the phone circuitry itself.Also, intelligent iPhone power management technology gives you up to 5 hours of talk time over 3G networks, which is one of the best available.

All at your finger tips iPhone lets you control everything using only your fingers, be it typing using the keyboard, gliding through albums with Cover Flow, scrolling through photos with a flick, or zooming in and out on a section of a web page. It does all this with the help of its large Multi-Touch display and innovative software.

The technology works like this, the display layers a protective shield over a capacitive panel that senses your touch using electrical fields. It then transmits that information to the LCD screen below it. And the iPhone software enables the flick, tap, and pinch.

With iPhone 3G, iPhone software and GPS have come together to create a new dimension in mobile phone mapping. This would help you track your progress as you go, identify your location and of course use applications that take advantage of GPS navigation features.

The A-GPS (Assisted GPS) solution on iPhone 3G uses a unique approach to find the closest satellites and more quickly identify your position. That gives you a faster fix on your location than with regular GPS. In addition, iPhone 3G uses signals from GPS satellites, Wi-Fi hot spots, and cellular towers to get the most accurate location fast. If GPS is available, iPhone displays a blue GPS indicator. But if you are somewhere, without a clear line of sight to a GPS satellite...iPhone finds you via Wi-Fi. And in the absence of WiFi, iPhone finds you using cellular towers.

How does it flip the video when I rotate my iPhone?

That's Accelerometers! When you rotate iPhone from portrait to landscape, the accelerometer detects the movement and changes the display accordingly. So you immediately see the entire width of stuff which you were having problems watching in portrait mode, like a movie or a picture. And how does it work? A set of silicon springs measure the position of silicon mass inside iPhone using the electrical current. Rotating iPhone causes a fluctuation in the electrical current passing through the silicon springs. The accelerometer registers these fluctuations and tells iPhone to adjust the display accordingly.

Intelligent Sensors to save battery!

The ambient light sensor in iPhone automatically brightens the display when you're in sunlight or a bright room and dims it in darker places. Proximity sensor works in a different way, for example when you lift iPhone to your ear, the proximity sensor immediately turns off the display to save power and prevent inadvertent touches. Both of these help save battery as and when they can.

Intelligent Typing

The intelligent, software-based iPhone keyboard does more than a physical keyboard ever could. It's there only when you need it, it adapts to any application, and it changes its keys to support typing in 21 languages. iPhone analyzes keystrokes to suggest words as you type and also corrects the text. It also learns the words you type most often.

The keyboard gives you keys for every number and symbol with just a few taps. It speeds up typing by suggesting common contractions such as "can't," "don't," or "let's." And it lets you insert special characters and accents quickly: Just tap and hold a letter to see all of its possible forms. Slide your finger to the right one, and you're done.

You've got Mail!

Email on iPhone looks and works just like email on your computer. It has support for popular email servers and providers including Microsoft Exchange, Yahoo! Mail, Gmail etc and MobileMe, a new service from Apple which delivers new mails to you iPhone automatically and you will never miss any of your important messages. This works with your existing mail managers like MS Outlook or iCal on Mac. You can have your MAC at home, PC at office or iPhone with you on Vacation, MobileMe will keep mails at all these places in sync for you. (npsinha@thesynergyonline.com)

TIMEX LAUNCHES 'CONVERSATION STARTERS' CAMPAIGN

Thesynergyonline Corporate Bureau

NEW DELHI, JULY 29 :
TIMEX Group India (TIMEX), has unnveiled new brand campaign "Conversation Starters from TIMEX" at a function in the Capital on Monday. On this occasion, TIMEX also unveiled its new collection in the presence of Aussie speed king and TIMEX brand ambassador, Brett Lee, who especially flew in to the country for this event. Also present at the event was Mr. Kapil Kapoor, Sr. Vice President - Asia Pacific & Managing Director-Timex Group India .

The event was hosted by sports commentator and media personality, Mandira Bedi. The launch event was thematically inspired by the campaign concept and saw TIMEX brand ambassador Brett Lee at his theatrical best as he enacted an interesting skit to convey the message.

The new campaign from TIMEX draws its essence from a well-researched and strong consumer insight that a great looking watch can often act as an ice-breaker between two unknown people even in the most uncommon of situations! You are always bound to attract attention and be complimented with a "Hey! Nice watch" when you sport a cool TIMEX on your wrist. The new campaign from TIMEX presents the new look and feel of the brand, while re-emphasizing the core TIMEX values of international, sporty, techie and fashionable as it creates a lifestyle connect with the "new age Indian".

The Conversation Starters brand campaign is being promoted with an aggressive 360-degree marketing plan; the most notable element being the new hip, cool, stylized TV commercial that has been directed by Good Morning Films. The campaign will further be enhanced by an innovative Online campaign, select print advertising, eye-catching point of sale material, promotions and other consumer initiatives to complete the 360-degree approach to this new look campaign.

The new Conversation Starters Collection launched by TIMEX consists of 21 exciting new styles for men, with incredible features and eye-catching designs. All watches in the collection are conversation starters in their own right and have an exciting story to tell; be it the highly differentiated E-Tide-Temp-Compass, the unique 30-city World Time or the trendy 12-hour Chronograph with Tachymeter or the Retrogrades. The collection is priced from Rs 3000/- to Rs 10,000/- and is available at all Time Factory stores and key multi brand watch outlets across the country.

Speaking on the occasion, Mr. Kapil Kapoor, Sr. Vice President-Asia Pacific & Managing Director-Timex Group India Ltd., said," We are extremely delighted to have launched the new TIMEX Conversation Starters Campaign and Collection today, in the presence of our brand ambassador Brett Lee. Our campaign concept is deeply rooted in a well researched consumer insight and we believe that every Timex watch, with its stylized looks and innovative technology is a conversation starter in its own right. The new collection is an eclectic mix of differentiated watches like the E-Tide-Temp-Compass and the 30-city World Time, which I am confident will appeal to the fashion conscious, tech savvy new age Indian consumer. The new conversation starters campaign will be supported with a high decibel 360-degree media campaign."

Brett Lee, Australian Speed King and TIMEX's Brand Ambassador, remarked, "I am delighted to have launched the new Conversation Starters Campaign and Collection as the brand ambassador of Timex. I find the new campaign concept extremely cool and relatable, and the new collection to be very exciting as the watches in it have some amazing features that are sure to start a conversation! The new collection embodies the Timex values of fashion & technology, and is definitely an iconic style statement." (npsinha@thesynergyonline.com)

 

INTEL-POWERED CLASSMATE PC ECOSYSTEM VENDOR ALLIANCE WORKS TOWARDS A BROAD END-USER CLASSROOM SOLUTION

Thesynergyonline Infotech Bureau

NEW DELHI, INDIA, AUG 04 :
AT eINDIA 2008, India’s ICT conference that promotes knowledge sharing on one platform, Intel and several members of the newly-formed Ecosystem Vendor Alliance (EVA) demonstrated a broad end-user education solution optimized for Intel-powered classmate PCs.

Recognizing that educators need more than just hardware and management software to utilize the benefits of technology-enhanced learning, the Alliance connects ICT and education members from around the world by letting them share common opportunities, resources and experience.

The Alliance also provides tools, training, sales and marketing collateral, and online match-making of ecosystem partners in addition to allowing vendors to list their products or services on www.classmatepc.com, where educators can search for applications, tools and content that will meet specific needs by subject, age, language and country.

Today the Alliance includes operating system vendors (OSVs); independent software vendors (ISVs) who provide educational software applications for classroom use and edutainment applications for retail use; independent content providers (ICPs) who provide local educational content for specific school subjects; independent hardware vendors (IHVs) who provide peripherals and accessories (with control software) as educational tools for classrooms and retail edutainment packages; and educational service providers (ESPs), who provide various services to ensure the successful implementation of technology-enhanced education in the classroom.

Intel will be ramping up the benefits of the Ecosystem Vendor Alliance programme the functionality of the ww.classmatepc.com website, and the number of members worldwide in the coming months. With more configuration designs in the pipeline, Intel is determined to deliver more products that bring PC accessibility closer to end users the world over.

Ecosystem Vendor Alliance Members who participated at eINDIA:

· Educomp is India’s leading education solution provider and a global provider of end to end technological and pedagogical solutions for education

· Edurite is a leader in technology enabled education who has over the past eight years, established itself in verticals such as schools, publishing, retail covering more than million users through published content, and over 300,000 students directly through schools and off the shelf products

· Edutech is an e-learning company based in India, has in five years, established itself as a forerunner in developing patented products, processes and technologies global market.

· HeyMath! is a specialist provider of world-class digital Math curricula which improves student performance by dispelling the fear of Math and building critical thinking skills for the 21st century

· NetSupport is a class leading training software solution, providing teachers with the ability to instruct, monitor and interact with their students either individually, as a pre-defined group or to the overall class. NetSupport School is UK based and specialises in the development of commercial software packages to manage and support local and Wide Area Computer Networks.(npsinha@thesynergyonline.com)

LIMEEXCHANGE UNVEILS NEW FEATURES TO EASE BUSINESS

Thesynergyonline Infotech Bureau

NEW DELHI,INDIA , AUG 04 :
LIMEEXCHANGE, the socially-networked online services marketplace for on demand global talent, has unnveiled new suite of features coinciding with the launch of LimeExchange in the United States. LimeExchange launched earlier this year in India now opens the social marketplace to the rest of the world.

Increasingly, entrepreneurs and SMBs are challenged to show quick results. Adding to this pressure is a "devastating skills shortage" in the U.S. that Gartner says is threatening business growth. Project outsourcing helps companies adjust their go-to-market and delivery plans to meet increasing business needs for this new reality of constrained resources.

"Now small businesses and entrepreneurs in the U.S. and around the world have new options," says George Searle, LimeExchange CEO. "LimeExchange makes it easy for businesses of every size to build tight, productive relationships with talented service providers anywhere on earth. The benefits of outsourcing are no longer exclusive to the Fortune 1000."

Continuing further on LimeExchange new features launch and benefits for India, Mr. Pawan Agarwal, Head India Operations, Lime Spot said "LimeExchange provides the gateway for SMBs and entrepreneurs to achieve agility and cost effectiveness via outsourcing to the right talent, and this is not exclusive to any sector or country."

"Even Indian businesses, during this economic turmoil, now realize that productivity and predictability are more important business factors than just cost LimeExchange provides all SMBs and entrepreneurs' tools to tap into global resources, manage risks, deliver repeat business and increase quality, which ensures faster time to market" says Agarwal.

"LimeExchange provides skilled professionals, freelancers and Small Medium Businesses from India and other emerging economies like China & Russia increased business opportunities through an online platform helping them in expanding global reach, integrated networking features allows all users to foster a business network and build a trusted relationship with global customers across the world", says Mr. Abhishek M Gupta, VP Technology Lime Spot India.

"Some of our latest features have kept interests of Buyers and Service providers alike. For e.g. 'proof of concept' not only provides benefits to buyers but also ensures that service providers get an equal opportunity platform to showcase their skills and expertise.", adds Gupta.

LimeExchange breaks the mold of first-generation online services marketplaces, going beyond mere matching of buyers and sellers or providing simple "feedback" rating systems. Instead, LimeExchange delivers practical service provider evaluation, integrated delivery management, focused knowledge networking, and contemporary social networking tools, which SMB's and entrepreneurs need in order to establish and sustain profitable business relationships.

Coupled with the standard Project Escrow Services, Secure Payment modes and multiple communication tools, LimeExchange has endeavored to differentiate itself by providing new innovative features such as:

The industry's first Proof of Concept/ Pilot project feature enables Service Providers (SMB/ Freelancer) to earn money for all pre-sales effort put in during bidding. This ensures the buyer's commitment to the project and a level playing field for all competitors under same scope and cost to ascertain that the best quality project wins. Buyers now have an opportunity of enhanced vendor selection wherein they can assess the work of providers through a small "pre-contract" demonstration of ability while granting service providers an opportunity to showcase their talent.

Delivery Management Suite: A suite of intelligent management and collaboration tools where scope of work, payments associated, project progress and tasks/issues are clearly managed with the help of 'Message Boards', 'IM' and 'Terms of Engagement' to define 'Milestone Based Payments', 'Kick Off Checklists' and 'Issue Tracker'.

Knowledge Network: A platform to build online reputation by showcasing skills, knowledge and expertise. An integrated 'Questions & Answers' feature now provides SMBs and Technology Enthusiasts with a dedicated medium to share knowledge, ideas by simply asking questions and unleashing the power of the expert community to get the best professional advice from around the globe. This further helps in establishing credibility in the community and opens newer avenues to earn more.

Connect: A first to online outsourcing, 'Connect' provides an opportunity to foster long term relationships online, build business network, use community to build online credibility and get references.

For service providers, LimeExchange provides increased business opportunities through expanded global reach, knowledge and business networking and reputation management. Sign-up, bidding, and membership are free. Providers pay only a flat eight percent commission to LimeExchange upon the successful completion of a project.

LimeExchange currently facilitates the exchange of services in the areas of web design and development, graphics design, programming, audio/video, corporate blogging, blog theme and plugin development, networking, IT consulting, writing & translation, legal consulting, finance & accounting, data entry, administrative support, market research and business plan development.(npsinha@thesynergyonline.com)

TATA COMMUNICIATIONS UNVEILS POINT TO MULTIPOINT ETHERNET, DEDICATED MULITPOINT ETHERNET WORLDWIDE

Thesynergyonline Infotech Bureau

SINGAPORE , AUG 04 :
TATA Communications (TCL) , a provider of the new world of communications, has introduced the two new Ethernet services to extend the company's industry-leading, global Wide Area Network (WAN) Ethernet Portfolio: Dedicated Point to Multipoint Ethernet and Dedicated Multipoint Ethernet.

With these new services, the company further strengthens its leading position in the global WAN Ethernet market, offering customers three different service options across India and to major business centers in Asia, North America, Europe, Africa, and soon, the Middle East.

Dedicated Point to Multipoint Ethernet delivers a hub and spoke network model for transmitting content between a central location, such as a corporate headquarters or data processing center, and satellite locations. While the Dedicated Multipoint service allows customers to deploy any-to-any network topology to create a global Ethernet WAN for the free flow of information. Diverse global locations can communicate on a network that creates the feeling of a virtual business campus, with users around the world communicating as if they were in adjacent offices.

"These two new services further deepen our WAN Ethernet Service set, provide additional value to our customers and provide high quality services with features not found elsewhere in the market," said James Walker, Vice President, Global VPN Services for Tata Communications.

"Our new services combined with our global rollout of new Ethernet PoPs deliver on our commitment to provide the most flexible and complete set of Ethernet services to the widest range of global destinations ," added Walker.

Dedicated Point to Multipoint Ethernet and Dedicated Multipoint Ethernet services extend the breadth and flexibility of Tata Communications' WAN Ethernet portfolio, which enables enterprises to select or combine from the range of services to create the most appropriate Ethernet network for their needs. These new services feature MAC address forwarding, completely private networks for each customer, and customer-premise to customer-premise SLAs.

In addition, both Dedicated Point to Multipoint Ethernet and Dedicated Multipoint Ethernet are MEF 9 and MEF 14 certified, indicating compliance with the international standards developed by the Metro Ethernet Forum (MEF), a global industry alliance of more than 120 organizations. Tata Communications was the first provider to pass the more than 400 service tests required to achieve these certifications across its entire global network.

"As enterprises expand globally, they need network options that reduce service complexity and costs, while offering enhanced flexibility and security," said John Hoffman, Head of Ethernet Product Management for Tata Communications. "Our Dedicated Global Ethernet portfolio now offers the widest range of network configurations to deliver Ethernet services that are cost-effective, flexible, and reliable. The service meets the needs of a diverse range of customers, including financial institutions, IT and Systems Integration companies, manufacturing conglomerates, educational institutions, and global media houses."(npsinha@thesynergyonline.com)

PITNEY BOWES SOFTWARE TO RAMP UP INDIA R & D CENTRE

Thesynergyonline Infotech Bureau

NEW DELHI, AUG 01 :
PITNEY Bowes Software, encompassing Pitney Bowes MapInfo & Pitney Bowes Group 1 Software is expanding its India development centre with a 3-fold increase in planned investment. Leveraging its global business successes, the company has created aggressive expansion plans for the India centre.

To meet growing customer needs, Pitney Bowes Software plans to triple its investment level over the next three years. It has also drawn up aggressive expansion plans to more than triple its headcount at the Noida centre during the next 18 months.

Said Manish Choudhary, managing director, Pitney Bowes MapInfo India . “With a world class engineering and professional services team already in place, our focus is to ramp-up the delivery capabilities of our Centre to meet strategic business growth goals. We have just moved to new premises, a 28,000 square foot facility in an eco-friendly ‘green’ building, and by the end of the next calendar year, we will see a three-fold increase in headcount from current engineering staff strength.”

According to Mr.Choudhary, the company will benefit from a substantial pool of software engineering and R&D talent in the country.

Pitney Bowes Software is recruiting engineers, consultants and analysts in four key business domains viz. location and business intelligence (MapInfo product lines), document management and data quality/integration (Group 1 product lines), as well as enterprise print-management.

This expansion also spans functional areas viz. software product development, quality assurance, location-intelligence data, customer and technical support activities, as well as professional services to enable near-shoring projects.

Pitney Bowes Software was formed last year, after Pitney Bowes Inc., acquired MapInfo, the global leader in location intelligence solutions and merged it with a previous acquisition, Group 1 Software, a leader in enterprise data quality and data integration software.

Combining the strengths of its two constituents, Pitney Bowes Software becomes a major player in business insight software, data and services, with a focus on standardizing and enhancing customer information.

The Centre recently shifted to a state-of-the-art facility in Noida where the Company is investing in data-centre technology, expanded test laboratories and infrastructure for global collaborative development, linking the Noida Centre to its half-dozen global development centers, across four continents – in particular Troy (NY, USA), Boulder (CO, USA), Windsor (UK), Chatham (UK), and Toronto (Canada).

“The India Development Centre plays a key role in our global business strategy,” said Mike Hickey, president, Pitney Bowes Software. “We plan for it to become our centre of excellence in R&D, with focus on innovation, value creation and enhancing our intellectual property.”(npsinha@thesynergyonline.com)

NIIT, SAS FORGE GLOBAL ALLIANCE TO DEVELOP TALENT FOR EMEMRGING BUSIENSSES INTNELLIEGENCE TRECHNOLGIES

Thesynergyonline Infotech Bureau

NEW DELHI, JULY 29 : NIIT, a Global Talent Development Corporation, and SAS Institute Inc., a global leader in business analytics software and services market, have partnered to create requisite talent pool in the Business Intelligence technologies, globally. The two companies will work together to offer specialized curriculum for training on BI technologies, for students and professionals, across 34 countries.

Through this strategic partnership, NIIT will offer the first-of-its kind specialized curriculum on Business Intelligence in the country, utilizing SAS software and technologies. NIIT will offer the new curriculum under its flagship IT career program—GNIIT for undergraduates, and Advanced Technology portfolio for Engineers, Graduates and IT professionals, across its network of IT education centres, starting August 2008.

The new curriculum will introduce students to technologies like Analytics, Programming, Dashboards, Data Mining and Warehousing, under its Business Systems and Information Management track.

Announcing the new initiative, Mr. Vijay K. Thadani, CEO, NIIT said, ''Business Intelligence has opened exciting career opportunities for youth around the world. NIIT will address the rising global talent shortage in this area through our alliance with world leader in BI technologies-SAS.''

''Business Intelligence market in India is demonstrating robust growth as BI today has become a strategic imperative for organizations across Industries'', said Mr. Sudipta K. Sen, CEO and Managing Director, SAS Institute India Pvt. Ltd.

''Demand for trained manpower on BI Skills is keeping pace with the BI market growth rates. SAS has been playing pivotal role in bridging this demand through our training initiatives. Our association with NIIT is a significant step in this direction and we believe this alliance would help us in creating quality trained BI specialists who can help organizations in rightly leveraging power of Business Intelligence and analytics'', added Mr Sen.

According to IDC''s India Business Intelligence Market Program 2007, the Business Intelligence, Data Warehousing and associated software market stood at US$ 80 million in 2007 and expected to touch US$ 265 Mn by 2012, growing at a CAGR of 27% for the period 2007-2012. The services market around Business Intelligence, Data Warehousing and associated software market stood at US$ 25 Mn in 2007 and expected to touch US$ 450 million by 2012, growing at a CAGR of 78 per cent for the period 2007-2012. (npsinha@thesynergyonline.com)

TRANSCEND UNVEILS LOW POWER DDR2 667 FB- DIMM FOR SERVERS AND WORKSTAITONS

Thesynergyonline Infotech Bureau

NEW DELHI, JULY 29 :
TRANSCEND Information Inc. (Transcend), a global memory module manufacturer, has announced the availability of its latest memory products in India: the 1GB and 2GB low power DDR2-667 Fully-Buffered DIMMs (FB-DIMM) designed for servers and workstations.

The company has lowered its DDR2 FB-DIMM operating voltage from 1.8V down to 1.55V, which reduces actual memory power consumption by 20-30 per cent significant for enterprise platforms such as application servers or embedded systems that employ many modules and require stable and reliable memory performance. Decreased voltage offers the benefits of lower temperatures, improved stability, and reduced operating costs.

Moreover, the FB-DIMM is also equipped with a high-performance Advanced Memory Buffer (AMB) that acts as an intermediary between