MAUI JIM SUNGLASSES UNVEILS SUMMER COLLECTION IN INDIAN MARKET

Thesynergyonline Corporate Bureau

NEW DELHI, MARCH 09 :
MAUI Jim Sunglasses, the US-based UV-blocking polarized sunglasses maker, which forayed into Indian market recently, has launched the all new summer collection, an essential accessory to protect eyes from the sizzling summer sun.

The new collection from the world’s major sunglasses brand, offers a perfect combination of eye-protection technologies and style, making them a must-have for all spectacle enthusiasts.

"We are committed to offer sunglasses that provide both style and protection to our customers. The new summer collection perfectly caters
these requirements and is comfortable enough for all day wear. These chic and trendy sunglasses from Maui Jim is an elegant addition to anyone's accessory collection with complete protection from harmful rays from sun ," said **I Rahumathullah, Director - Sales, Maui Jim India *

Each of the models from the new collection comes with the company’s proprietary PolarizedPlus2 9 layer technology with a large variety of colors
and designs. The frames are available in colors such as brown, black, gold, red, blue, gunmetal/ silver and pearl and are ideal for both men and women.

For all those passionate for stylish eyewear, the new collection offers Maui Jims’ popular global frame styles, which include extremely lightweight and durable rimless nylon frames such as Hanalei, Sugar Beach, Turtle Bay and Sandy Beach. The style range includes rimless metal frames, shields, full frame nylon and full frame metal.

These Sunglasses compliments many facial shapes and offers superior optics, scratch resistance and comes with Maui Jim's patented Maui Evolution technology. Maui Evolution lens material is a fusion of the best properties of SuperThin glass and Polycarbonate lenses.

The Maui Jim summer collection ingeniously combines versatility, comfort, fashion and technology making it an ideal design for driving or outgoings. The collection is reasonablely priced and available at all leading optical stores in India. (editor@thesynergyonline.com)

ORIFLAME WITH DEEPALAYA UNVEIL 'POWER OF KISS INITIATIVE'

Thesynergyonline Corporate Bureau

Mr, Fredrik Widell, Regional Director, South Asia, Oriflame Cosmetics along with Mr. T.K. Mathew, Founder Chairperson , Deepalaya and Rohit Bal unveiling the Power of Kiss campaign along with Deepalaya girlchildren in New Delhi.

NEW DELHI, JAN 28 :
ORIFLANME, the natural Swedish cosmetics major, in association with Deepalaya , a non-government organization that works towards the welfare of children, launched ‘Power of Kiss’, a major initiative for the overall development and welfare of the girlchildren in India.

As a part of the brand’s corporate social responsibility initiative, Oriflame’s MD- Mr. Fredrik Widell unveiled the ‘Power of Kiss’ campaign along with the fashion maestro Mr. Rohit Bal- goodwill ambassador for the cause and Mr. T.K. Mathew, Chairperson and Founder, Deepalaya.

The campaign aims to raise funds for the upliftment of the girl child in India. To help support the cause, Oriflame-India will donate Rs.2 from the sale of each lipstick and this contribution will be doubled by the ‘af Jochnick Foundation’, a charity concern formed by the founders of Oriflame- Jonas af Jochnick and Robert af Jochnick.

According to Mr. Widell, MD, Oriflame-India, “We at Oriflame believe that any investment made in the education of a girl, translates directly and quickly into better health care, poverty reduction and better overall economic performance of the family. Thus, through the ‘Power of Kiss’ campaign, we are hoping that our consultants and consumer base whole heartedly contribute for this great social cause.”

On the initiative, Mr. Mathew, Chairperson and Founder, Deepalaya said, “We feel privileged about our association with Oriflame as this support received makes team Deepalaya feel proud, stronger and motivated towards the issue of education and several other areas of intervention like health care, vocational training, gender equity and women empowerment. With this initiative, we aim to try our best to ensure a dignified and secure future for the girls of India”.

Mr. Rohit Bal added,“I believe in the brand and the noble cause they support here in India. I whole heartedly support this initiative and urge everyone to contribute. ”

In addition to this, a grant of around 4 crores has been given to Deepalaya for the ‘Oriflame Girl Child’ project. The contribution has facilitated education of selected girls in the age bracket of 4 to 17 years. Through this project Oriflame aims to lead these girls towards the path of education and bring out their latent talents. (editor@thesynergyonline.com)

SONY INDIA UNVIELS 22 PRODUCTS ; TARGETS 45% MARKET SHARE IN 2010-11

Thersynergyonline Corporate Bureau

NEW DELHI, JAN 19 :
SONY India plans to boost its leadership status in the compact camera segment by touching a 45 percent market share in digital camera category in the fiscal 2010. The company achieved 42 percent market share in 2009.

According to company sources, the market for digital cameras is vibrant and Sony India is continually fuelling this competitive environment by introducing new and innovative products that dynamically alter the market landscape.

The company drives the business by way of an investment strategy of Rs. 500 million that brings to camera connoisseurs the product line-up in H, S, T & W series Cyber-shot cameras. These new Cyber-shot cameras are a class apart as they are multi-equipped with revolutionary technologies like ‘Sweep Panorama’ and HD (High Definition) movie. Also, most cameras are equipped with 14 mega-pixel resolution to produce sharper and cleaner pictures.

Speaking on the launch of new cyber-shot cameras, Mr. Masaru Tamagawa, Managing Director, Sony India, said, “This launch is in sync with Sony’s global strategy to design and create innovative products that not only strengthens our brand identity but also benefit our customers. It has been our constant endeavor to provide the best technological solutions for all target groups. The introduction of Sweep Panorama and HD Movie technology will ensure that a wider consumer audience would be able to experience Sony’s technologically superior products.”

The ‘Sweep Panorama’ technology allows one to capture ultra-wide pictures with a huge field view of up to 270 degrees. The technology works on the principle of shooting high-speed bursts of frames as you sweep the camera from side to side or top to bottom. The ‘HD Movie’ feature with the new 720p/1080p High Definition movie shooting capability allows you to capture your own HD videos at 30 fps at 1280 x 720 pixel resolution and share the excitement with your friends.

The ‘sweep panorama’ and the ‘HD Movie’ technologies will be available at a price range, from as low as Rs. 12,990 to Rs. 29,990 thus capturing a stronger customer base. (editor@thesynergyonline.com) .

MICROMAX , MTV IN LICENSING DEAL ; MICROMAX PLANS MTV RANGE OF MOBILE PHONES

Thesynergyonline Corporate Bureau

Mr Rahul Sharma, Executive Director , Micromax , VJ Rannvijay and Sandeep Dahiya , MTV at the launch of music phone in New Delhi on Wednesday.

NEW DELHI, DEC 23 :
MICROMAX Informatics (Micromax), the Indian mobile handset manufacturer and MTV, the multimedia youth brand, today entered into licensing deal to strengthen its presence in the mobile handsets market in India.

As part of the licensing deal, Micromax will launch a range of MTV co-branded mobile handsets in the market. The first such co-branded mobile phone to hit the market will be the 'Micromax MTV X360', a complete music phone.

The phone was unveiled at a media conference today by MTV VJ Rannvijay and Anusha, amidst a rocking performance by the rock band - 'Saadhak'.

On the licensing agreement, Rahul Sharma, Executive Director, Micromax, said, "Our licensing deal with MTV is a unique initiative aimed at changing many things in the Indian mobile handset industry. We're privileged to partner with MTV, a brand that is synonymous with the youth and that continues to define and lead the young generation."

On the partnership, Sandeep Dahiya, vice president - Consumer Products & Communications, Viacom18, said "Mobile phones are an extension of today's youth and it was only a matter of time before MTV entered this category. This partnership between MTV and Micromax is a potent combination that merges Micromax's expertise in product design, production and distribution with MTV's strengths in creativity, youth insights and marketing."

The first co-branded mobile handset to hit the market is 'Micromax MTV X360' - a 'music-oriented' handset that is set to revolutionize the music phones mobile market. A complete package for the Indian youth, 'Micromax MTV X360' promises not just style but also superior sound quality. Powered by 3D sound surround by Yamaha & Wolfson, the X360 in its truest sense is 'The Heavy Metal of Music'. With its sleek look and steel finish, the 'Micromax MTV X360' is affordably priced at Rs. 4999.

'Micromax MTV X360' is having numerous other features such as 8GB expandable memory, Dual SIM - Dual Standby, GPRS, Multi format Music support, Universal headset jack, Bluetooth and much more. 'Micromax MTV X360' comes embedded with unique MTV content, featuring videos, ringtones, wallpapers and lots more from hit shows like Bakra, One Tight Slap, Semi Girebal and Roadies.

On 'Micromax MTV X360', Rahul Sharma, said, "'Micromax MTV X360' is a complete breakthrough in the industry, as it is a unique music mobile phone designed to change the music experience of today's youth.

Speaking on 'Micromax MTV X360', Sandeep added, "Today, when youth enjoys music on the go, it is handsets like 'Micromax MTV X360' that will make that experience even more rockin!"

Talking about 'Micromax MTV X360', MTV VJ Rannvijay said, "It's truly a remarkable piece of gadget. It not only looks great, but delivers on its promise of being the 'hard rock of music."

According to MTV VJ Anusha, "I love sleek phones and it's unbelievable that 'Micromax MTV X360' is power-packed with all possible features and yet looks and feels slim and stylish."

'Micromax MTV X360' is going to be backed by a high-decibel, multimedia campaign comprising print, television, internet and on-ground activation. Said Radul Sharma, "Along with MTV we've got plans to promote 'Micromax MTV X360' in both conventional as well as unconventional media, in a manner that is both effective as well as refreshing." (editor@thesynergyonline.com) .

A NEW WAY OF WAXING AT HOME WITH VEET !

Thesynergyonline Corporate Bureau

Katrina Kaif launching the new Veet Ready to Use Wax Strips in New Delhi on Thursday.

On the occasion Mr Chander Mohan Sethi, Chairman and Managing Director of Reckitt Benckiser India said." Veet is a global brand of Reckitt Benckiser which aims to make women feel their feminine best and imbibe sense of confidence by giving very differentiated and superior product versus other products in the market and the consumer response Wax Strips has been tremendous."

"Katrina Kaif also present on the occasion said, " I am proud of my association with Veet. I am very excited that Veet is now launching ready- to- use wax strip available globally in India for discerning consumers . I am sure like Veet hair removal this product will be a hit with the women in India."

As the company claims Beet wax strips are tested under dermatological conditions and accredited by the British Skin Foundation

The product comes in 3 variants -one for each skin type : Normal Skin with Shea Butter and Berry for normal skin. Sensitive skin with Vitamin E and Almond Oil and Dry Skin with Aloe Vera and Lotus.The new launch will be supported by 360 degree marketing campaign featuring Beet brand Ambassador, Carton Cafe.

Each pack contains 8(4 double sided) wax strips and a perfect finish wipe and it comes with a leaflet which contains step by step instructions in 6 languages. Available in outlets across India it is priced at Rs 69.

Waxing is most preferred methods of depilating for arms and legs with young girls and working women. Beet's pre- coated wax strips are ready- to-use.Thus, no heating and no mess! Now waxing has been made easy in just 4 simple steps. All one needs to do is rub a Veet wax strip between the hands (Step 1-rub), apply (Step2-place) and pull (Step-3-pull). In the end, use Veet's finishing wipe to remove any excess wax left on the skin (Step 4-wipe).

Veet ready - to- use strips offer superior smoothness for up to 4 weeks. Unlike ordinary waxes, Veet wax strips have special formula which grabs hair as short as 2mm, so there is no need to wait for long hair regrowth. The wax strip can be easily used on arms, legs, underarms and bikini area. (editor@thesynergyonline.com) .