ADDENDUM : How to deal with anxiety ? [-]
"Worrying is carrying tomorrow's load with today's strength- carrying two days at once. It is moving into tomorrow ahead of time. Worrying doesn't empty tomorrow of its sorrow, it empties today of its strength." - Corrie ten Boom

"Man is not worried by real problems so much as by his imagined anxieties about real problems" - Epictetus

"Okay, so, flying," I started, taking a deep breath and focusing on the thing I loved most in the world. "Flying is … great. It feels great when you're doing it. It's fun. Pure freedom. There's nothing better." Dylan smiled, a slow, easy smile that seemed to light up his whole face. "So the first thing we're going to do," I told him, "is push you off the roof." - James Patterson, Fang

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Canon Printer

"The digital revolution is far more significant than the invention of writing or even of printing."- Douglas Engelbart

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"All selling should spring from service" - Rasheed Ogunlaru, Soul Trader: Putting the Heart Back into Your Business

Canon India enters wireless
laser presenters domain


Expands products portfolio with the launch of stylish
and professional wireless laser presenters


Thesynergyonline Corporate Bureau


Printer

"Positioning is finding the right parking space inside the consumer's mind and going for it before someone else takes it." - Laura Busche, Lean Branding
Untitled Document 


NEW DELHI, India , MAY 03 :
Canon India, India's digital imaging company, stepped into a new domain with the launch of a range of wireless Laser Presenters. The firm launched four models of wireless laser presenters, including PR1000-R, PR500-R, PR100-R and PR10-G.


Ergonomically designed to be portable and lightweight, these newly launched series of products compliments a wide range of presentation needs. From small conference rooms, to large, expansive auditoriums, these laser presenters are designed to upscale the confidence and convenience of consumers, while presenting. Compact and sleek in design, these laser presenters feature vibrant red and green laser pointers, allowing consumers to easily highlight important charts and information in a variety of professional settings.

 

Speaking of the latest addition to the organisations' product portfolio, Mr. Kazutada Kobayashi, CEO & President, Canon India said, "Canon India's legacy of two decades is consistent with our commitment towards innovation and customer satisfaction. With our clear objective of delighting our customers, we continue to launch products that can elevate their professional and personal experiences. Our new range of wireless laser presenters is designed to empower our customers with a greater command over their visual content, enabling them to keep their audiences actively engaged. Serving as another solution to our customer's evolving requirements, our presenters are excellent companions to our line of projectors. With this defined and unique expansion to our portfolio, we foresee an expansion of our customer base in the country."


Sharing his thoughts, Mr. Eddie Udagawa - Vice President Consumer Imaging and Information Centre, Canon India said, "Indian market is evolving rapidly, leading to an increasing awareness of the consumers. Renowned across the globe for our strength of innovation, at Canon, we consider it our responsibility to keep our customers at pace with the changing market demands. This proposition of the laser presenters is another step by Canon India to delight our customers, with a diversified product portfolio marked with the best of technology."


Mr. C Sukumaran, Assistant Director, Consumer Systems Products (CSP), Canon India said, "At Canon India, we take pride in serving our customers with a wide array of digital imaging solutions. Our foray into the domain of laser presenters further amplifies our commitment towards strengthening customer experiences. Superior technical strength along with sophisticated and intuitive design enables our products to provide users with a powerful control for high-impact presentations. We envision to enrich our customer's presentation experiences with this new range."
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Features and pricing

 

Canon India launches 10
products in printing space


The 5-Color imagePROGRAF 671E offers a right mix of affordability and technology to the SME segment
The all-rounder printer Océ ColorWave 700 is designed for wide range of graphic arts applications like Wall papers, In shop brandings, Signage etc.
The cutting-edge image PROGRAF PRO SERIES includes the 12-Color image PROGRAF PRO-520 and image PROGRAF PRO-540, 8-color image PROGRAF PRO-540S and image PROGRAF PRO-560S
Consisting of the image PRESS C850, image PRESS C750, image PRESS C650 digital color production presses, the new series incorporates a variety of updated features and technology to help meet the requirements of its target markets, including commercial printers, in-plant operations, and other print service providers. Another Launch is image PRESS C8000VP based on the successful legacy product C10000VP which has received phenomenal response in Mid & High End print volume segment
 


Extends its offerings in the professional printing domain to offer vibrant image
quality with increased versatility for print service providers

Thesynergyonline Corporate Bureau


Canon offerings  

NEW DELHI, India, FEBRUARY 05 :
Canon India India's digital imaging company, lauched an extensive range of offerings in its professional printing domain. With this launch at Print Pack India, Canon India unveiled the highest number of product in the last eight years in a single show.

In a wide format the latest offerings include an array of large Format printers, featuring inkjet and LED technology, designed to provide spectacular image quality & diversified applications for, graphic arts industry, signage, fine art and photographic industry.

The cutting-edge image PROGRAF PRO SERIES includes the 12-Color image PROGRAF PRO-520 and image PROGRAF PRO-540, 8-color image PROGRAF PRO-540S and image PROGRAF PRO-560S.

Also launched is the 5-Color imagePROGRAF 671E, offering a right mix of affordability and technology to the SME segment. Another large format printer announced at the launch included an all-rounder printer Océ ColorWave 700, designed for wide range of graphic arts applications like Wall papers, In shop brandings, Signage etc.

Consisting of the image PRESS C850, image PRESS C750, image PRESS C650 digital color production presses, the new series incorporates a variety of updated features and technology to help meet the requirements of its target markets, including commercial printers, in-plant operations, and other print service providers. Another Launch is image PRESS C8000VP based on the successful legacy product C10000VP which has received phenomenal response in Mid & High End print volume segment.

Present at the inauguration, Mr. Kazutada Kobayashi, President & CEO, Canon India, said, "Being the world leaders in imaging, at Canon we consider it our primary responsibility to push the boundaries of the photography and printing landscape. As we embark on the landmark journey of our third decade of existence in the country, we have further amplified our commitment, across both B2B and B2C segments. As part of our 'Vision 2020', we are stepping up our propositions to ensure that innovation leads the strategy for all our offerings."

"Backed with in-depth market study of technology and product trends, we have unleashed these offerings in the digital cut sheet and wide format segment to address the requirements of the professional printing domain. We will continue to innovate to level-up technologies with each addition to our portfolio. We envision to occupy 30% market share in the Professional Printing space by the year 2020."

Sharing his thoughts on these cutting-edge innovations introduced by Canon India, Mr. Puneet Datta, Director, Professional Printing Products (PPP) Division, said, "Continuously focusing on the evolving needs of the industry, at Canon India, we introduce technologies, which not only help the industries move ahead, they also create products which will be future ready. Proceeding on the 'Fourth Industrial Revolution', the printing, packaging and allied industries have also embarked into Print 4.0. The glimpse of this revolution was witnessed at Drupa 2016.

At Canon, we are not missing any opportunity to help our customers, prevail the benefits of this radical market scenario by offering new applications, solutions & technological advancements through our product portfolio. We are commencing a campaign with #UnleashDigital to celebrate the transformations in the Digital Printing world. In my view, the time to embrace digital is now! This launch with ten innovative offerings from our portfolio, further testifies our commitment to the Indian market."

Designed to provide offset-like image quality through Canon's unique technologies, the image PRESS series brings a revolutionary offering in the cut sheet digital production printing space. Now with improved speed, increased volume capability, and enhanced finishing options, it is designed to offer rich, predictable image quality and a high level of productivity to print professionals. With the image PROGRAF PRO & Colorwave Series, Canon is offering a state of the art technology that exceeds expectations for image quality, reliability and color consistency.

Sarcasm doesn't read sarcastic in print - Kristen Schaal
 Also launched is the 5-Color imagePROGRAF 671E, offering a right mix of affordability and technology to the SME segment. OPINIONATIVELY : "In the eighteenth and nineteenth centuries, print put forward a definition of intelligence that gave priority to the objective, rational use of the mind and at the same time encouraged forms of public discourse with serious, logically ordered content. It is no accident that the Age of Reason was coexistent with that growth of a print culture, first in Europe and then in America." ? Neil Postman, Amusing Ourselves to Death: Public Discourse in the Age of Show Business
Another large format printer announced at the launch included an all-rounder printer Océ ColorWave 700, designed for wide range of graphic arts applications like Wall papers, In shop brandings, Signage etc.
Consisting of the image PRESS C850, image PRESS C750, image PRESS C650 digital color production presses, the new series incorporates a variety of updated features and technology to help meet the requirements of its target markets, including commercial printers, in-plant operations, and other print service providers
. Another Launch is image PRESS C8000VP based on the successful legacy product C10000VP which has received phenomenal response in Mid & High End print volume segment.
Designed to provide offset-like image quality through Canon's unique technologies, the image PRESS series brings a revolutionary offering in the cut sheet digital production printing space. Now with improved speed, increased volume capability, and enhanced finishing options, it is designed to offer rich, predictable image quality and a high level of productivity to print professionals. With the image PROGRAF PRO & Colorwave Series, Canon is offering a state of the art technology that exceeds expectations for image quality, reliability and color consistency
The image PRESS C850/750/650/850 models boast of vibrant and consistent image quality, outstanding stability, media versatility and maximised uptime. With the 32-beam Red VCSEL laser, it achieves 2400 x 2400 dpi and outputs crisp, clear color images with remarkable clarity and definition at high speeds. The Advance Image Transfer Belt helps achieve quality output on various types of media including media with rough surface such as textured media or envelopes. It is equipped with a large media capacity, maximum of up to 7,650-sheet input capacity with the Multi Drawer Paper Deck. Combining proven image PRESS features and new print technologies, the Canon image PRESS C8000VP Color Digital Press has been engineered to deliver production printing excellence for the business advantage of its users. It can help commercial printers, in-plants, production hubs, direct mail and transaction print service providers to produce a broader range of applications in shorter turnaround times. It delivers offset-like, vibrant & stable output quality with high resolution of 2400 x 2400 dpi at print speeds of up to 80 letter-size images per minute in color and black and white on all supported media weights for average monthly print volume of up to 360,000 LTR images per month.



Boosting productivity and streamlining printing workflows, with direct print and share the image PROGRAF iPF671 enables print of a host of file types without an application. With the Océ ColorWave 700, users can enjoy great usability with an intuitive touch screen with tablet-like gestures. Using the Océ ClearConnect touch screen, users can easily preview, print, retrieve, see toner levels and connect to 3rd party software applications.

"After years of working in professional kitchens, and then spending so much time in a lot of different home kitchens, I realized that there's a huge gap in the market where you have people who develop cookware but who don't actually cook."- Curtis Stone.


"An unwatched pot boils immediately." H.F. Ellis

Le Creuset launches its new signature cookware

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Thesynergyonline Corporate Bureau

 

 

Credit guarantee for SMEs

Ankur Damani, Country Head - India and SAARC, Le Creuset, said,"In our constant quest to streamline the aesthetic appeal and technological advantages of our products, and to stay ahead of the trends – we have added our Signature Cast Iron range to boost and complement the Classic range that has been such a global hit. I am delighted to present the new signature range of cast iron cookware in India, which was launched along with the opening of our new store in Bangalore at the Pheonix Market City Mall. The new signature range is stylish,with a fresh look and feel to it, is multi-functional and versatile for cooking different cuisines, including Indian cuisine."
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NEW DELHI, JANUARY 05 :
Le Creuset, the iconic French cookware brand, launched its new range of signature cast iron cookware. With a legacy dating back to 1925, Le Creuset is well renowned as one of the leading cookware brands in the world. Premium quality and innovation remain at the forefront of its success story which spans over almost a 100 years. The signature cast iron range, hand crafted from premium cast iron at the foundry in northern France, blends tradition with modern style.Its aesthetic appeal and durability meets all preparation, cooking and serving needs in today's kitchens.

Unveiling the evolution of the Classic, this new signature range is truly versatile from its classic cast iron range and includes a wide variety of cookware such as casseroles, pans, grillsand dishes available across a wide range of colours. The Signature Cast Iron Cookware is made with remarkable and robust material that performs well with the modern requirements of food preparation and cooking. 

Ankur Damani, Country Head - India and SAARC, Le Creuset, said, "In our constant quest to streamline the aesthetic appeal and technological advantages of our products, and to stay ahead of the trends – we have added our Signature Cast Iron range to boost and complement the Classic range that has been such a global hit. I am delighted to present the new signature range of cast iron cookware in India, which was launched along with the opening of our new store in Bangalore at the Pheonix Market City Mall. The new signature range is stylish,with a fresh look and feel to it, is multi-functional and versatile for cooking different cuisines, including Indian cuisine."

The updated kitchen classic features a range of new design enhancements especially developed to offer even better durability, versatility and comfort of use when cooking.

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Features and availability


 

 

Price ranging from Rs 30,800 to Rs 67,000 Samsung redefines durability and savings in ACs with new range

NEW DELHI, MAY 11 : SamsungIndia on Wednesday introduced a smart new range of airconditioners, offering exceptionally high energy savings, an enhanced cooling experience even in the hottest temperatures and a very highdurability against corrosion.

OPINION:

"SUMMER REVERIE The sun's sultry glow make me swift footed to explore the sea; let me weave my dreams in fair days of summer." - Tara Estacaan

My everlasting Summer fills heart with laughter like a blooming flower... Her diverse sounds is nature's symphony, sprinkle delight, with comfort of ocean breeze which needs no attest.. The unique every moment of soul's revival and its sun to shine..." - Oksana Rus

"Overhead hung a summer sky furrowed with the rush of rockets; and from the east a late moon, pushing up beyond the lofty bend of the coast, sent across the bay a shaft of brightness which paled to ashes in the red glitter of the illuminated boats." - Edith Wharton, The House of Mirth

Samsung brings smart convertible 5in1 and smart digital inverter refrigerators

Freezer to refrigerator convertibility ensures more convenience and efficiency
Addresses the unique storage needs of every Indian consumer
'Starflower series' in 212L & 230L with new vibrant pattern

Samsung also showcased India's first Digital Inverter Compressor in Direct Cool Single Door Refrigerator series. The new range is powered by digital inverter compressor, which delivers efficient energy savings and an ease to connect with the home inverter during power cuts. With this launch, Samsung extends its innovative and unique digital inverter compressor to the direct cool single door refrigerator category which is currently available in its frost free range of refrigerators only.

Summer breeze

"I am sad, like the hot dust on the streets And the music of fresh fallen leaves Caught in a sliding summer breeze." - Scott Hastie

 
 
 

Everyone comes with baggage, make sure you get one that comes with a rack

Store your shoes in style with Bonita's
new Classy 3 tier shoe rack
 

Thesynergyonline Corporate Bureau

NEW DELHI, JUNE 30 :
"Everyone comes with baggage, make sure you get one that comes with a rack" - Josh Stern, And That's Why I'm Single: What Good Is Having A Lucky Horseshoe Up Your Butt When The Horse Is Still Attached?

And so when it comes to footwear, we often tend to overindulge ourselves, buying pair after pair because they are oh-so-irresistible! But trouble arises when we need to stack them neatly in the limited storage spaces of our already crammed up urban homes.

If you are one of those whose fetish for footwear has inundated your house, Bonita's latest Classy 3 tier shoe rack is tailor made for you!

"Sometimes that's all you get out of life. Great shoes."

So made of strong steel tubular construction it is highly sturdy and durable yet light weight and portable .Bonita's Classy 3 tier Shoe Rack offers a highly convenient and aesthetically appealing solution for stacking up all the house's footwear neatly. Its attractive designing and colourful exterior ensures it only adds grace and elegance to your home sweet home. Simply place the rack in any corner of your home and store your footwear on it. The attractive colours add to the style and aesthetic beauty of your home.

"My happiness is measured in Inches, 2, 4, 6, 8, .... I LOVE SHOES TOO MUCH...." - Veronica Franco

"Yes no yes no yes no?

"Yes no yes no yes no?
Red blue?
Yes red, no blue?
No red, yes no?
In out, up down? Do don't, can can't?
Choices sit on the shelf life
New shoes in a shoe shop.
If the in crowd are squeezing into a must-have shoe
And the one pair left are too tiny for you
Don't feel compelled into choosing them
If you're really a size 9, buy that size. While everyone else
Hobbles round with sore feet
Your choices should feel comfortable
Or they aren't your choices at all.
Why limp when you can sprint?"
- David Baird, Fiesta of Happiness: Be True to Yourself

The shoes always tell the story

"The shoes always tell the story,' said the shoe poet.
'Not always,' I countered.
'Yes, always. Your boots, they are expensive, well made.
That tells me that you come from a wealthy family.
But the style is one made for and older woman.
That tell me they probably belong to your mother.
A mother sacrificed her boots for her daughter.
That tells me you are loved, my dear.
And your mother is not here, so that tells me that you are sad, my dear.
The shoes tell the story." Ruta Sepetys, Salt to the Sea

"Because the human history is the history of shoes. The history of places where we ever tread and stand." - Stebby Julionatan

When you see your feet with no footwear, also see those with no feet."

"Good shoes will take you good places"
"Fire consumes, in Prose it cripples.
You'll mind the ashes that have no shoes" - Goitsemang Mvula

"Finding a pair of shoes is like looking for a partner. When you feel that you have found the right model, but then there is no longer the right size ... you have to be willing to let go of them. When you feel that you have found the right person, but then you find the basic aspects that can not be ignored, compromised, let alone enforced, there is no better way than to let him go. Remain no longer with them, there are still lots of other stores which have a complete stock." - Glad Munaiseche

"But he is an Italian," was Umberto's sensible reply. "He doesn't care if you break some law a little bit, as long as you wear beautiful shoes. Are you wearing beautiful shoes? Are you wearing the shoes I gave you?...principessa?" I looked down at my flip-flops. "I guess I'm toast." - Anne Fortier, Juliet

"Most people in the Great Britain of (Adam) Smith's day lived in what most of us would regard as poverty. Hundreds of thousands were willing to risk the possibility of death in transit and years in indentured servitude for the chance to escape to the New World. Yet the population of Britain was probably better off economically than that of any major nation on the globe. To put relative poverty and wealth in perspective, let us take the standards of apparel considered necessary by ordinary day laborers, the lowest of the working poor, as recounted in The Wealth of Nations. In England, Smith reports, the poorest day laborer of either sex would be ashamed to appear in public without leather shoes. In Scotland, a rung lower on the ladder of national wealth, it was considered inappropriate for men of this class to appear without shoes, but not for women. In France, a rung rower still, custom held that both men and women laborers could appear shoeless in public. Below France there were many rungs in Europe. And below Europe there were many more rungs still. (p. 56)" - Jerry Z. Muller, The Mind and the Market: Capitalism in Western Thought

"In another building, I was shown his [Mr Brunel's] manufactory of shoes, which, like the other, is full of ingenuity, and, in regard to subdivision of labour, brings this fabric on a level with the oft-admired manufactory of pins. Every step in it is effected by the most elegant and precise machinery; while as each operation is performed by one hand, so each shoe passes through twenty-five hands, who complete from the hide, as supplied by the currier, a hundred pair of strong and well-finished shoes per day. All the details are performed by ingenious applications of the mechanic powers, and all the parts are characterized by precision, uniformity, and accuracy. As each man performs but one step in the process, which implies no knowledge of what is done by those who go before or follow him, so the persons employed are not shoemakers, but wounded soldiers, who are able to learn their respective duties in a few hours. The contract at which these shoes are delivered to government is 6s. 6d. per pair, being at least 2s. less than what was paid previously for an unequal and cobbled article.

While, however, we admire these triumphs of mechanics, and congratulate society on the prospect of enjoying more luxuries at less cost of human labour, it ought not to be forgotten, that the general good in such cases is productive of great partial evils, against which a paternal government ought to provide. No race of workmen being proverbially more industrious than shoemakers, it is altogether unreasonable, that so large a portion of valuable members of society should be injured by improvements which have the ultimate effect of benefiting the whole." - Richard Phillips, A Morning's Walk from London to Kew

Finding a pair of shoes

"Finding a pair of shoes is like looking for a partner. When you feel that you have found the right model, but then there is no longer the right size ... you have to be willing to let go of them. When you feel that you have found the right person, but then you find the basic aspects that can not be ignored, compromised, let alone enforced, there is no better way than to let him go. Remain no longer with them, there are still lots of other stores which have a complete stock."- Glad Munaiseche

"Besides, I'd seen a really nice pair of shoes yesterday in the mall and I wanted them for my own. I can't describe the feeling of immediate familiarity that rushed between us. The moment I clapped eyes on them I felt like I already owned them. I could only suppose that we were together in a former life. That they were my shoes when I was a serving maid in medieval Britain or when I was a princess in ancient Egypt. Or perhaps they were the princess and I was the shoes. Who's to know? Either way I knew that we were meant to be together."- Marian Keyes, Watermelon

"The question is not "can you wear your father's shoes?". The question is "can you walk in your father's shoes?". It is one thing having a mentor and it is another thing to become like your mentor."

 

Unlike normal shoe racks, Bonita's Classy 3 tier shoe rack comes with a semi-transparent flap cover that can be used to neatly cover the shoes, prevent dust from settling in on your valuable footwear and even hide the contents.

Another additional feature includes side pockets that can be used for storing shoe laces, polish cans, brushes, dusters etc without making these accessories manifest.

"If you have four members in your family, the total number of shoes existing in the house can be quite overwhelming. Most often, our cupboards and almirahs fall short of space, leaving footwear stacked in each subtle corner of the house, under the beds, under tables. At the same time, the shoe racks that are available in the market do not offer a very pleasing appearance and tend to become an eyesore in the middle of the house. Keeping all these issues in mind, we at Bonita have worked to make this simple yet highly important storage tool more likeable and convenient by adding a little innovation and creativity to it. Bonita's shoe racks are highly attractive and aesthetically appealing while being of supreme quality and long durability. It can also be used to store magazines,kitchenwares and other accessories of the house," says Mr Umang Srivastava , JMD Bonita India .

Thick epoxy powder coated steel tubes provide extra life and durability, so that you do not need to buy a shoe rack every two years because the last one has degraded.

The multi-faceted and attractive designing of the product makes it a highly versatile product. You don't have to essentially use it only as a shoe rack; you can also pick up one for your kitchen or living room for storing other essentials. It can be used as a multi-utility rack for placing magazines, newspapers, toys, kitchen accessories , other Utility accessories ,etc.

INNUENDO [-]
I don't go to the sale rack. But I wouldn't say I am decadent in my spending. I am careful.- Madonna Ciccone
 

 

---Samsung redefines durability and
savings in ACs with new range
 

Thesynergyonline Corporate Bureau

NEW DELHI, MAY 11 : SamsungIndia on Wednesday introduced a smart new range of airconditioners, offering exceptionally high energy savings, an enhanced cooling experience even in the hottest temperatures and a very highdurability against corrosion.

Equipped with MultiJet PLUS technology powered by DuraFin™,the new range is designed to beat the soaring temperature with improved performance and energy savings.With meaningful innovation at its core, the new product series of air conditioners suitably meets theperformance, energy savings and design needs of the Indian consumers.

The new Samsung air conditioner series is engineered to consume less power and produce exceptional cooling comfort. Equipped with advanced World's first new 8-pole motor in its Digital Inverter Compressor, the range(1 Ton)ensure faster cooling performance of up to 43% &consume much lesser energy as compared to conventional air conditioners.

For increased durability, Samsung also introduces DURAFIN powered MultiJet Plus condensers which comes with Anti-corrosion coating. DuraFin™ components are made of materials that are more resistant to corrosion with 36% more thickness. And its larger condenser and optimized refrigerant flow enables to endure extremely hot outdoor temperatures of up to 58°C.

"With Samsung, you don't have to compromise on style for consistent comfort. R&D and design play a key role in how we develop our products while focusing on improving our consumers' day to day experience with technology. The new range is a result of our consumer-centric approach in the product design and innovation," Mr. Rajeev Bhutani, Vice President, Consumer Electronics, Samsung India Electronics, said.

"With increased power efficiency and the existence of smart features,our new offerings will definitely enhance the air conditioning experience of our discerning consumers. We have introduced 49 contemporary models in 2016 and the new series combines innovation with advanced technology to deliver an optimal performance," Mr.Bhutani added.

The inbuilt stabilizer in the new air conditioner range (besides the 2 Star models), lets consumers enjoy cool fresh air without having to worry about product getting damaged because of power fluctuations. The ACs with inbuilt stabilizer can handle voltage fluctuations between 146V and 290Vensuring worry-free operation. In addition, it also improves the look of homes as there is no need to install an external stabilizer.

The 2016 range of Samsung air conditioner with triangle architecture features a new 8-pole motor in the 1 Ton range. As a result, cooling speed is improved as compared to the conventional model.

To continue with their leadership in design, Samsung introduced STARFLOWER Pattern in its lineup. The new contemporary and stylish pattern design blends well with the aesthetics of the room.

Cooling

Energy Consumption

DuraFin™ condensers

Opinion

Summer Sun

Relief from rain

Hungry for a sight of joy

Rainfall

Or I would be rain itself

 

The company also showcased India's first Digital Inverter Compressor in Direct Cool Single Door Refrigerator series.

The new range is powered by digital inverter compressor, which delivers efficient energy savings and an ease to connect with the home inverter during power cuts. With this launch, Samsung extends its innovative and unique digital inverter compressor to the direct cool single door refrigerator category which is currently available in its frost free range of refrigerators only.

The revolutionary 'Smart Convertible 5in1'range which caters to the diverse storage needs of Indian consumerswas also displayed at the event.The revolutionary Samsung Smart Convertible 5-in-1 Refrigerator is powered by Twin Cooling Plus™ technology that enables consumers to be flexible with cooling storage depending on their needs. The true independent cooling system allows turning the freezer into a fridge when required.

"Samsung is committed to address diverse consumer needs and preferences of Indian consumers with meaningful innovation. The largest range of Samsung Smart Convertible 5-in-1 Refrigeratorwith Smart Digital Compressor is energy efficient and durable,andaddresses the unique storage needs of Indian consumers while also offering ultimate convenience," Mr. Rajeev Bhutani, Vice President, Consumer Electronics, Samsung India Electronics, said.

"Our Smart Digital Inverter series is a blend of freshness, energy efficiency, even cooling and durability. It is a perfect solution to provide savings on electricity bills, retain uninterrupted cooling and freshness during power cuts.With these new products, we are confident that we will sustain and further grow our share in the home appliances category," Mr Bhutani added.

Smart Digital Inverter Series come with new stylish Grande Door Design & premium Star flower colour pattern - in 212L & 230L capacities.

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Priced at Rs 14990 Maui Jim offers
magnesium frame sunglasses Pohaku
 

Thesynegyonline Corporate Bureau


'',
Maui Jim sunglassses
Priced at Rs 14990 Maui Jim offers magnesium frame sunglasses Pohaku: A New Unisex Sunglasses for Elegant & Graceful Style Lovers

OPINION :

The Futures Bright, Wear Your Sunglasses" Author: Ian Somerhalder

Stick-to-itiveness
"I never go out during the day without sunglasses." Author: Tory Burch
Cyborg
"You know, anyone who wears glasses, in one sense or another, is a cyborg.-Evgeny Morozov" Author: Jared Harris
Nice accessory
"I have quite a lot of plastic sunglasses. It's just a nice accessory, it adds a final thing, and it's my favorite way of figuring an outfit.-Marina and the Diamonds
Sunglass
"I met Jack Nicholson when I was about 10 at a party of my uncle's, and it wasn't so much that I knew his films because I was small, but he wore sunglasses inside at night and I thought that must mean he was very important and was suitably star struck by his charismatic presence.-Emilia Fox
Tons of sunglasses
"I have tons of sunglasses. My husband won't let me buy another pair because I lose them all the time.-Ali Larter
Portrayals
"What I'm saying is that, unlike a lot of portrayals of me, I'm not hiding behind the sunglasses. I'm out there working. I'm not trying to sell anybody anything, but I do realize we're entertainers.-David Duval
The thing that really struck me
"The thing that really struck me was how many firms that we think of as strictly civilian had ties to the Pentagon. Companies like Apple, Starbucks, Oakley the sunglasses manufacturer. Even Google, and a lot of big corporations like PepsiCo, Colgate-Palmolive, and Nestle, that you don't normally think of as defense contractors. Nick Turse
Glare of spotlights
"I wear sunglasses because of the glare of the spotlights. I wear gloves because it is very cold in the U.K.-Vincent Tan
Awards shows
"When you go to awards shows these days, you can walk through a room and they give you everything for free: sunglasses, guitars, stuff for the wife.-Jordan Knight
Sophistication
"I come from a real working class background, and I didn't know anyone sophisticated - except I saw Edie Sedgewick once at the Art Museum in Philly. She had these black leotards and little black pumps and this big ermine cape and all these white dogs and black sunglasses and black eyes. She was classy!-Patti Smith
Transform your look
"Putting on a new pair of glasses or sunglasses is a simple way to completely transform your look - just like a new hairstyle.-Brad Goreski
 

NEW DELHI, APRIL 27 :
"Making the leap from the best sunglasses company in the world to a world-class brand is a natural transition.- James Jannard

And so for sunglasses lovers with a cultivated and discerning taste, leading polarized sunglass maker Maui Jim brings a new summer offering in Pohaku, its first magnesium frame pair of eye wears that are both elegant and highly comfortable.

Inspired by traditional stones of Hawaii called Pokahu which are very cherished and sacred, Pohaku is designed with a hard yet lightweight magnesium frame – the first in Maui Jim's sunglass assortment. The magnesium material symbolizes the strength of solid Pokahu stones.

Available in matte colors, with sober and elegant styling, Pohaku an acclaimed perfect pick for sunglass lovers who love to make a style statement but do not like overplaying it; for the more discerning customer who prefers graceful over glossy, and subdued over over-the-top.

It's refined rectangular shaped frame best complements round, oval or heart face shapes and gives the pair a unisex appeal.

All Maui Jim sunglasses have been recommended by The Skin Cancer Foundation as an effective UV filter for the eyes and surrounding skin.

Magnesium makes for a super-lightweight material which is at the same time strong, durable and hypoallergenic. The sunglass magnesium front is accompanied with thin injected nylon temples in this product.

The lightweight frame makes it a perfect eye wear for long duration wearing
which is crucial in the months of the harsh summer sun.

"Pohaku is our first magnesium frame which offers a new experience to the consumers. It is extremely light weight yet solid in strength with high performance optics that offers wearers style, extreme comfort and outstanding clarity. The sunglass has been designed keeping in mind
consumers who love elegant and underplayed designs," *said I Rahumathullah,
Managing Director, Maui Jim India.

The sunglass design is available in three matte color combinations: matte black frame with neutral grey lens; matte brown frame with HCL Bronze lens; and matte blue frame with Maui Rose lens.

Fashion fact:

Maui Jim offers magnesium frame sunglasses Pohaku

 

The lightweight frame makes it a perfect eye wear for long duration wearing which is crucial in the months of the harsh summer sun. So, if you are planning a long summer vacation, make sure this lightweight and wonderfully elegant sunglass is part of the accessories you pack. Yet, the design is also perfectly suited for formal settings such as official outdoor
gatherings.

Maui Jim's PolarizedPlus2® lenses wipe out 99.9 percent of glare, manage 95 percent of HEV and block 100 percent of harmful UV while boosting color to unmatched levels. Maui Jim's optically correct, distortion-free lenses feature patented lens treatments or rare earth elements. So instead of dimming the light, color and clarity are enhanced using natural light.

Proper UV protection is critical, as ultraviolet (UV) radiation from the sun plays a significant role in the development of skin cancer. About 86 percent of melanomas and 90 percent of non-melanoma skin cancers are associated with exposure to the sun's UV rays.

 

 

"It is terrible to be an unprotected being. Orange Cream Flavour 

Dettol launches a new range
for 100% better protection
 

Thesynergyonline Economics Bureau

NEW DELHI, FEBRUARY 23 :
"The best lightning rod for your protection is your own spine." -― Ralph Waldo Emerson

And so considered as the gold standard in germ protection, Dettol has further strengthened its legacy of product innovation and commitment towards improving the health and hygiene of consumers by launching Dettol Gold, an innovative range which offers 100% better protection ever against germs and new age illnesses.

The range comprises of bar soap and liquid hand wash in two exciting variants - Classic Clean and Daily Clean. The product shields children from germs causing bacteria they encounter every day and also offers a world class sensorial experience.

Talking about the launch, Mr. Arjun Purkayastha, Marketing Director – Dettol, Developing Markets at RB, said, "With a history of over 150 years of innovation and as a global leader in consumer health and hygiene, we understand the importance of hygiene and sanitation in the lives of our consumers. Over a period of time we have seen the germs evolve and give rise to new age illnesses. To combat such situation, we require an innovative product solution which is far more superior and our Dettol Gold range offers that 100% better protection against germs and new-age illnesses."


The Dettol Gold soap bar is available in variants of 50 grams, 75 grams and 125 grams priced at Rs 25, Rs 38 and Rs 62 respectively. On the other hand, Dettol Gold liquid hand was is available as 250 ml pump for Rs 86 and 185 ml pouch for Rs 46. There is an introductory launch promo offer on the Dettol Gold range.

Herbal Life Slideshow

 

 

HERBAL LIFE : "I placed a bowl of herbs and ointments in the window of my bedroom, and let the scented breeze carry him away . . ." - Sherry Jones, The Sharp Hook of Love: A Novel of Heloise and Abelard
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Herbalife India launches Formula 1 Nutritional Shake Mix - Orange Cream Flavour

NEW DELHI, India JANUARY 14 : "I feel a little dizzy," said Orion. "But also wonderfully elated. I feel that I am on the verge of finding a rhyme for the word orange." And so Herbalife, a global nutritional food company, unveiled Formula 1 Nutritional shake mix- Orange cream flavour variant in India. The new orange cream variant will be added to the existing line-up of flavours of the highly successful Formula 1 range of protein shakes, which include Vanilla, Chocolate, Mango flavours.

Health-friendly stainless steel bowls fit for microwave use ends worries of homemakers

NEW DELHI, NOVEMBER 18 : In no less than a revolution, India's home utility maker -- Bonita -- has launched stainless steel bowls which can be used in microwave for heating purposes, finally bringing to an end worries of homemakers who until now had no option other than using plastic utensils, some of which are rendered unsafe for health.

"I placed a bowl of herbs and ointments in the window of my bedroom, and let the scented breeze carry him away . . ." - Sherry Jones, The Sharp Hook of Love: A Novel of Heloise and Abelard

Herbalife India launches Formula 1 Nutritional Shake Mix - Orange Cream Flavour 

Thesynergyonline Corporate Bureau

 

NEW DELHI, India JANUARY 14 :
"I feel a little dizzy," said Orion. "But also wonderfully elated. I feel that I am on the verge of finding a rhyme for the word orange."

And so Herbalife, a global nutritional food company, unveiled Formula 1 Nutritional shake mix- Orange cream flavour variant in India. The new orange cream variant will be added to the existing line-up of flavours of the highly successful Formula 1 range of protein shakes, which include Vanilla, Chocolate, Mango flavours.

"She pulls on her heavy boots and carries the water bucket past the rose bushes, past the herb garden, and back to the barn behind the house. Her steps kick up the scents of herbs: thyme, mint, and lemon balm. The plants send up new stems each year from the roots that survived the winter and grew up again along the path. The perfumed walk is a mystical part of her world. Walking here is her favorite part of mornings. Sometimes, this is the highlight of her day." - J.J. Brown, Brindle 24

Interestingly, Formula 1 makes a great tasting shake, specifically formulated with best quality soy protein isolate, as a nutritional food product for dietary use. It's an easy and delicious meal replacement shake that provides an ideal balance of protein and key nutrients for good nutrition and weight management.

"I am more of an herb guy than a spice guy. It comes back to a certain conservatism I have regarding food. The French are not big on spices; they use more herbs. I know the spices used in European cooking and use them in moderation. I am not going to serve a dish that is wildly nutmegged!" David Waltuck, Chanterelle NYC" - Karen Page

Commenting on the launch of Formula 1 Nutrition Shake Mix- Orange cream flavour in India, Ajay Khanna, vice president and Country Head, Herbalife International India, said, "We are very excited with the launch of a new flavour of Formula 1 Nutritional Shake Mix in India, given our growing customer requirements. Formula 1 Nutritional Shake Mix has been our flagship product because it allows customers to treat their body to a healthy, balanced meal in no time. We at Herbalife are committed to meeting nutritional needs of our consumersand providingthe best products for helping people enjoy a healthy, active lifestyle."

One serving of Formula 1 provides 9g of protein and 4g of dietary fiber, which helps weight management and is packed with 18 vitamins and minerals along with dietary fiber. It provides quality protein and nutrition without adding unnecessary fat and calories. One serving of Formula 1 Orange cream flavor shake mix provides 95 kcal of energy and is simple to prepare. Formula 1 Nutritional Shake Mix- Orange cream flavor can be purchased exclusively from the nearest Independent Herbalife Associate in India.

Finally, "Just imagine, how much easier our lives would be if we were born with a 'user guide or owner's manual' which could tell us what to eat and how to live healthy." - Erika M. Szabo, Keep Your Body Healthy

Health-friendly stainless steel bowls fit for microwave use ends worries of homemakers

Thesynergyonline  Corporate Bureau

NEW DELHI, NOVEMBER 18 :
In no less than a revolution, India’s home utility maker -- Bonita -- has launched stainless steel bowls which can be used in microwave for heating purposes, finally bringing to an end worries of homemakers who until now had no option other than using plastic utensils, some of which are rendered unsafe for health.

Plastic utensils replaced to a large extent glass products used for heating eatables in microwave on account of being easy to handle. However, health hazards related to them made people cautious in their use. But in the absence of any alternative, people had no choice but to either use fragile glass or unsafe plastic products for microwaving food.

The introduction of Bonita’s latest product -- Paradise Microwavable Freeze Bowls -- not only will bring reprieve to those worried about the health risks of plastic, but also make the homemakers’ lives convenient by limiting the hassles of storing food in different containers for freezing, heating and serving as now all of that can be done in colorful and eye-catchy Bonita bowl.

“Recent researches have shown that few chemicals are there in plastic which are very harmful for health. These chemicals are believed to cause a lot of health issues like obesity, hit fertility rate giving rise to reproductive problems, and cancer. One should avoid microwaving food in plastic containers as most of us don’t know the grade of the plastics okay for use. We should even avoid freezing food in plastic bowls, because the temperature can cause chemicals to leach into eatables once we heat them. So I strongly suggest use of ceramic, glass or stainless steel products for microwaving food,” says Dr Swati Srivastava, Nutritionist and Founder of Health Today.

Built in stainless steel with metallic colour coating, the exterior of the product has a heat-proof plastic covering which saves the bowls from any scratches. Given the interior is steel, the food is not exposed to plastic, hence it remains safe.  

“We have tested this product as per most stringent standards i.e. European Standards for Microwave Safe testing at TUV Sud which is a premier International lab. Under this European standard, the bowls are tested for microwave safety for short duration (3 mins) and long duration (15 mins) as also checks the temperature post the procedure. Bonita bowls satisfies all the parameters. The airtight plastic lid keeps the content fresh for a very long time. A single bowl is sufficient to store, freeze, reheat and serve food. We have also applied for the patent rights of this technology,” said Umang Srivastava, Joint Managing Director, Bonita.

Available in a set of three bowls in as many colors such as red, turquoise green and purple, the trendy Paradise Microwavable Freeze Bowls will be available at all the leading retail stores and customers can even buy it online through Snapdeal.

The company alongside has also launched Glory Snack Servers and Ecstasy Dessert Bowls, each available in a set of three pieces and in similar colours as of Praadise Microwavable bowls to create a complete range. The Glory Snack Server comes with a tray and spoon and is available in a set of five and seven pieces, while it is a set of three bowls for Paradise Microwavable Freeze Bowls and 14 for Ecstasy Dessert Bowls. The colors of the bowls are long lasting and of Food Grade Quality. They are durable and dishwasher safe too.

Bonita’s products are aimed at the small urban homes of Indian metros and serve the dual needs of meeting the storage requirements and adding beauty to home décor.
The vast range of products of Bonita include beautifully designed laundry baskets, capacity vacuum bags, elegant ironing boards and mats, space saving wall dryers and colourful shoe racks, among others. 

"Lovers of print are simply confusing the plate for the food."
- Douglas Adams

Canon unveils PIXMA G series printers ;
eyes 30% market share in CISS segment

Thesynergyonline Corporate Bureau

.
NEW DELHI, NOVEMBER 02 :
"I guess you can call me "old fashioned". I prefer the book with the pages that you can actually turn. Sure, I may have to lick the tip of my fingers so that the pages don't stick together when I'm enraptured in a story that I can't wait to get to the next page. But nothing beats the sound that an actual, physical book makes when you first crack it open or the smell of new, fresh printed words on the creamy white paper of a page turner."
― Felicia Johnson

And so Canon India , acclaimed India's complete digital imaging company, on Monday entered into high yield refillable ink tank printer domain globally with the launch of PIXMA G series printers. For the first time in the history of Canon, India played host to global launch of four new models; G1000, G2000, G2002, G3000 of CISS printers.

The PIXMA G Series range starts from Rs. 9595 for the basic model and goes up to Rs. 16795 for the wireless model. The replacement ink bottles are priced at Rs. 499/ per unit
superior print quality.

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With this the company aims to capture 30 per cent market share in the CISS segment by the end of 2016.

Canon PIXMA G Series printers use of Full-photolithography Inkjet

Nozzle engineering, or FINE technology for short, to create high-density print heads with microscopic ink droplet sizes.

The technology enables the printers to achieve high resolution images with incredible photo-quality. The Canon PIXMA Integrated Hybrid Ink system further optimizes printing which results in vivid and vibrant photographs and sharp text documents. PIXMA G Series printers can also print borderless photographs up to A4 size.

PIXMA G series features new integrated refillable ink tanks with print yield as high as 6000 pages mono prints and 7000 pages color prints. The printers have individual ink tanks for Cyan, Magenta, Yellow and Black. The replacement ink bottles are priced at only Rs. 499/- per unit.

Canon PIXMA G Series have integrated ink tanks which significantly reduces the width of the printer and provides high visibility of ink to consumers. The ink bottles are designed to minimize potential spills and leaks. The superior quality Continuous Ink Supply System (CISS) used in PIXMA G series ensures a reliable and trouble free high volume printing. PIXMA G3000 also features wireless and cloud printing .

Mr Kazutada Kobayashi, president and CEO, Canon India said, "We are honored to host the global launch of the G series of PIXMA printers here in India today. It is a moment of pride and joy for us. Canon keeps customer experience at the center of all its innovation. So we are happy to give a firsthand experience to our Indian customers. At present in India, the CISS category contributes 28% of inkjet printer sales. Canon is a new entrant into the category but we are excited and bullish about capturing approximately 30% of the CISS market by the end of Dec 2016.

With this launch we aim to strengthen our footholds amongst photo centres, copy centres and SOHO."

Mr Andrew Koh, Vice President, Consumer, Canon India said, "The printer industry is evolving at a fast pace and technological innovations are key driving factors to run parallel with the market demands and trends. The PIXMA G series printers come with many innovations that make photo and document printing easy and convenient. The integrated high yield refillable ink tanks, wireless printing, cloud connectivity, low cost and high quality output are some salient features that the printers assure."

Features like superior quality output, compact size, easy refillable options and increased productivity, all stand witness to greater customer experience that these printers will be synonymous for.

 

"Anything can change , because the smart phone
revolution is still in the early stage."- Tim Cook

Priced at Rs 8,490 Samsung unveils second-generation Tizen-OS based smartphone Z3 in India.

Thesynergyonline Corporate Bureau

 

NEW DELHI, OCTOBER 14 :
"In the next 10 years I expect at least 5 billion people worldwide to own smartphones giving every individual with such a phone instant access to the full power of the Internet , every moment of every day."- Marc Andreessen"

And so the South Korean electronics major Samsung on Wednesday launched the second-generation Tizen-OS based smartphone Z3 in India. Priced at Rs 8,490 the smartphone features a 5-inch super Amoled display with a resolution of 1280×720 pixels. It is powered by 1.3GHz quad-core Spreadtrum processor coupled with 1GB RAM and 8 GB storage expandable to 128GB. Mr H C Hong, president and CEO, Samsung India, said, the launch "re-emphasises India's significance as a key centre for innovation and development on the Tizen Operating System". –

The battery on the Tizen Z3 is 2600 mAh and this is a dual-SIM smartphone. The phone however is 3G and despite a lot of devices in the price range now offering 4G. Samsung says it has studied the user needs and hence decided to opt with 3G connectivity.

The highlight of Samsung Z3 is the bundled applications. The company has developed a new 'My Galaxy' app which is basically an aggregator of various offers and services. Samsung says its app will give far better offers than similar services. It has tied-up with Amazon, ibibo, Pizza Hut, paytm, payback etc to offer great deals and offers to customers. The app is launched with Samsung Z3 but is also available to all Galaxy users from the Google Play Store.

The company has also brought Mix Radio to its Tizen platform which offers lifetime subscription to the service offering curated mixes from a catalogue of over 30 million songs. The Mix Radio also supports regional languages like Telugu, Tamil, Punjabi, Bangla, Odiya and Marathi. Samsung says Z3 is not only made in India but also for India. Samsung re-iterated that it collected data from Indian users who bought Z1 and based on the feedback, they built services that Indian users requested for. "Tizen offers simpler and nimbler user experience. With Tizen and Z3, we see an opportunity to foster the feature phone segment and help users get most things done on their phones," said Asim Warsi, VP – Marketing, Samsung India. Samsung Z3 will be available online exclusively on Snapdeal and will also be available offline from various retail channels. The smartphone will be available in Gold, Silver and Black colour options.

The Samsung Z3 bears an 8-megapixel rear camera with an f/2.2 aperture and LED flash, and a 5-megapixel front-facing camera with the same f/2.2 aperture. Connectivity options include 3G, Bluetooth 4.0, Micro-USB, GPS with A-GPS, and Wi-Fi 802.11 b/g/n.

Sporting a 2600mAh battery, the Samsung Z3 also features an Ultra Power Saving mode. Also touted was the Ultra Data Saving data compression feature. The smartphone weighs in at 137 grams, and measures 141.6x70x7.9mm.

The South Korean electronics giant has partnered with Gameloft and Rovio to preload games on the smartphone, as well as Vodafone for 1GB data plan free per month for two months. Lifetime MixRadio access is also bundled.

The company also unveiled the My Galaxy application, which will be available for Samsung devices via Google Play and the Tizen store. The application provides offers, deals, discounts, and device care services in four segments - Home, Services, Care, My Page. Home shows offers and deals (with partners such as Pizza Hut, Paytm, Amazon, Bookmyshow, and Coupon Dunia); Services gives access to recharges, food, and travel; Care helps users locate Samsung stores and service centres, apart from accessing services like the Samsung Smart Tutor, and finally, My Page shows saved favourite deals offers, payback points which can be redeemed via Samsung Stores, and more.

 

Panasonic introduces i-PRO
SmartHD solutions for transportation

Thesynergyonline Corporate Bureau

 

NEW DELHI, OCTOBER 06 :
"The roughest roads often lead to the top." - Christina Aguilera

New technologies have emerged and evolved in response to the challenges of rising incidents of crime and public security threats worldwide to monitor, detect and protect human lives and the critical infrastructure that enables our routines. Given the heavy fluxes of traffic and population in India, public spaces are becoming increasingly vulnerable, making securing the public transportation network a top priority.

Security cameras are an essential component of any security plan, serving as an effective deterrent to incidents of crime and a source of evidence when they do occur. However, the capabilities of CCTV cameras in current use are flawed by obsolete analog systems, high costs to organizations, sensitivity to environmental damage, and situational inadaptability. 

In this space, Panasonic technologies are going beyond providing safety and contributing to the efficiency and control of transportation networks by providing advanced, real-time information sharing systems and improving response times. Panasonic i-Pro SmartHD CCTV camera products are ushering in the next-generation of video surveillance requirements in the public transportation space with one-stop solutions to management software, controllers, recorders, in addition to cameras.

The range of i-Pro SmartHD CCTV cameras provide high resolution and high visibility images regardless of environmental conditions, with 18 wide-angled, low-distortion models that are resistant to blind spots. The clear-sight coated cameras offer the real-time capacity of removing factors that hinder vision such as rain, mist, and snow, and the LED enabled devices can highlight objects in surroundings with low-level illumination, for total situational awareness.

These intelligent models are sensitive to changing dynamics in the environment, with features such as auto tracking and scene change detection, which detect abnormal situations and scrutinize suspicious movement without human monitoring and immediately notify the control center. Most revolutionarily, the facial-recognition analytics software performs face matching and searching functions as well as people counting and analysis to the extent of age and gender determination. These devices can be remotely monitored on smartphones and tablets via the Panasonic Security Viewer app available on both Android and iOS.

Panasonic’s i-Pro transit solutions equip buses, trains, and airports for both indoor and outdoor surveillance with the power to provide 360° panoramic views and multiple-device transmission. The vandalism-proof, weather-resistant models are available in low profile designs for discrete installation. Engineered to secure cities and populations, Panasonic’s distinctive and versatile industry product solutions are positioned to transform the landscape of the video-surveillance technology.

 

Samsung unveils 950 PRO SSD, leading mass market into enterprise quality memory solutions 

BEFORE
AFTER


 Thesynergyonline Communications Bureau


SEOUL, , Korea , SEPTEMBER 22 :
Samsung Electronics on Tuesday unveiled the Samsung 950 PRO solid state drive (SSD), designed to meet the demands of high-performance consumer and business laptops and PCs. The drive’s M.2 form factor means that users with ultra-slim notebook PCs and workstations can benefit from industry-leading storage endurance, reliability and energy efficiency.  

The Samsung 950 PRO SSD is Samsung’s first consumer-ready Non-Volatile Memory Express (NVMe*) M.2 form factor SSD with vertical NAND (V-NAND) technology; supporting the Peripheral Component Interconnect Express (PCIe) 3.0 interface.  With the introduction of NVMe, the first protocol optimized for SSDs, users of the Samsung 950 PRO will benefit from improved performance and power saving which can help increase battery life and potentially reduce operating costs. The drive is ideal for professionals who want cutting-edge performance, higher bandwidth and lower latency from their high-end PCs and workstations, for projects such as computer-aided design, data analysis and engineering simulation. The compact M.2 2280 form factor ensures compatibility with next-generation desktop and mobile platforms that support the M.2 PCIe slot and interface.

“With the introduction of the 950 PRO using NVMe and PCIe, Samsung is able to provide our customers with the memory needed to handle the increased storage demands of tomorrow’s computing systems,” said Un-Soo Kim, Senior Vice President of Branded Memory, Memory Business at Samsung Electronics.

"Consumers and businesses alike can experience enterprise-quality performance and benefits such as speed, endurance and energy efficiency to support the most demanding applications. The 950 PRO is yet another example of a branded memory solution that continues to elevate our portfolio of products and reflects Samsung’s continued leadership in the memory industry.”   

Featuring the PCIe Gen.3 x4 interface and supporting the NVMe protocol, the Samsung 950 PRO offers improved random and sequential performance over Serial Advanced Technology Attachment (SATA) interface drives utilizing the legacy Advanced Host Controller Interface (AHCI) protocol. Users of applications that benefit from high input/output operations per second (IOPS) will experience up to four times faster performance than with traditional SATA SSDs. 

The 950 PRO will be available in 512 gigabyte (GB) and 256GB storage capacities. The 512GB version delivers sequential read/write speeds of up to 2,500 MB/s and 1,500 MB/s. Random read performance is up to 300,000 IOPS, with write speeds of up to 110,000 IOPS. It features Samsung’s second generation MLC V-NAND 32-layer 128Gb die with UBX controller and magician software.

The drive was built to last, with AES 256-bit Full Disk Encryption to protect data and Dynamic Thermal Guard, which can protect the device and data in inclement weather from 0 to 70 degrees Celsius. It can also withstand physical shock of up to 1500G/0.5ms and vibrations up to 20G.  

Both capacities come with a 5-year limited warranty up to 200 terabytes written (TBW) for the 256GB and 400TBW for the 512GB. The 950 PRO will be available beginning in October 2015, with an MSRP of $199.99 for the 256GB capacity and $349.99 for the 512GB capacity. 

 

Canon India envisions fostering the
spirit of entrepreneurship in India
 

Thesynergyonline Corporate Bureau

NEW DELHI, JULY 21 :
To foster the colour printing market in India, Canon India Pvt. Ltd, India's No. 1 Complete Digital Imaging Company, today announced the launch of new range of A3 and A4 colour Multi- function devices (MFDs).

The products launched in the A3 segment are ImageRUNNER ADVANCE (iR-ADV) C3300 series comprising of iR-ADV C3320/C3325/C3330 and ImageRUNNER ADVANCE C350i in A4 segment, deliver high quality output, low maintenance cost and enhanced media handling upto 300gsm paper with A3 plus paper size. With this launch Canon is poised to expand horizons into commercial sector (particularly copy shops). Also these machines are designed to meet the expectations of the SME's, corporate and government sector with the inbuilt security facilities.

Mr Kazutada Kobayashi, President and CEO, Canon India, said, "Innovation has always been a driving force at Canon and our new series of colour MFDs reflect our commitment towards offering world-class technology, ease of use and high quality to meet the customer expectations. India is a land of rising entrepreneurs and we would like to play an active role in increasing the opportunities for them in the colour printing domain. Our newly launched products shall add value to SME's and government sector's demand for cost efficient, secure & high quality printing solutions."

Mr K Bhaskhar, VP - Business Imaging Solutions Division, Canon India said, "In India, we currently have a market share of 26.8% in A3 colour segment and with the latest addition to the colour MFD series, we are expecting to gain an additional market share of 3% in this category. This new range of colour MFD's are well equipped to meet the expectations of the ever evolving SME sector. We are also envisaging this colour series to play a key role in meeting the demands of the short run colour prints requirement in the commercial segment."

"Marketing is telling a story about your value that resonates enough with people that they want to give you money."
- Seth Godin

HSIL launches water heaters in
association with Groupe Atlantic
 

Thesynergyonline Corporate Bureau

 

Mr Gilles Romagne, MD , Groupe Atlantic and Mr Sandip Somany, Joint MD , HSIL at the launch of a new range of 'hindware – atlantic' products in New Delhi on Wednesday.

NEW DELHI , JULY 01 :
Sanitaryware major HSIL on Wednesday made foray into consumer products business with France's Groupe Atlantic by launching a range of water heaters in India the company is targeting up to Rs 250 crore revenue from entry into the new segment.

"We have entered into an exclusive distribution tie-up with Groupe Atlantic to sell their water heaters in India. We are targeting Rs 200-250 crore revenue from water heaters over three years , said HSIL joint managing director Sandip Somany at a media conference here on Wendesay.

The company entered into a co-branded marketing arrangement with Groupe Atlantic, France, specialist thermal comfort solution provider, to introduce technologically superior and aesthetically appealing range of 'Water Heaters' in the India market.

Co-branded as 'hindware-atlantic', the water heating range will offer the best of both brands prowess; cutting-edge technology and premium design to offer unmatched comfort with significant cost savings in this product category.

"A cross functional team from Groupe Atlantic and HSIL worked for close to 3 years to study the Indian market, did extensive consumer and trade connect to arrive at this superior product offering. Now, we are ready to expand and tap this opportunity. The aim is see 'hindware-atlantic' amongst top three brands in the next three years in India", he added.

'We are confident that this association will truly demonstrate what is possible when leading companies with exceptional capabilities work together to meet a common goal', added Mr. Somany.

Mr. Giles Romagné, Managing Director, Groupe Atlantic said, "the water heater market in India is expected to cross US$ 300 million in FY'16 and provides extensive opportunity for growth and expansion for us."

'hindware-atlantic' water heaters will be available in metros, mini metros and tier 1 and 2 towns to begin with through distribution channels across electrical, CDIT, and organized retail outlets. Special brand experience zones will be created within these stores to attract traffic. A robust integrated marketing and communication campaign – titled 'Switch on Joy' will break from mid-July in print and digital medium with aggressive on-ground market activation support across India. This will see 'hindware-atlantic' enhance its visibility and awareness.

Additionally, through an exclusive online agreement with Snapdeal, India's online market place, 'hindware-atlantic' water heaters will be made available through the e-commerce route along with retail.

Tony Navin, senior vice president, Electronics and Home, Snapdeal, said, "We work with brands across categories and help them reach a pan India audience through our platform. Increasingly brands are seeing significant value in partnering with Snapdeal. We are committed to make this launch a big success for HSIL and look forward to a long term relationship with the brand."

"Stop trying to sell through marketing -instead
use marketing to help customers buy."

Samsung launches Blue Fest to celebrate being India's biggest single brand retailer

Thesynergyonline Corporate Bureaui


NEW DELHI, JUNE 19 : "For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling."- Simon Mainwaring

And so Samsung India Electronics on Friday launched Samsung Blue Fest, an exciting consumer promotion campaign to celebrate its becoming the biggest chain of single brand retail stores in the country.

Blue Fest, which unveils nationally on Saturday (June 20 ) will bring consumers 9 days of never before offers.

Free device care for one year on 7 Smartphone models, which will make owning a Samsung device a pleasurable and stress-free experience. The device care will cover protection from physical and fluid damage for a period of one year on select Samsung Smartphones purchased between June 20 and June 28.

In addition, Samsung is offering up to 15 per cent off on over 100 models of consumer electronics products such as TVs, ACs, Refrigerators, Washing Machines and Microwave Ovens.

Favourite festival experience is a show at midnight with the moon blazing and a crowd dancing full of open hearts.

"Consumers tend to push their electronics purchase to the festival season. With the Blue Fest, their wait is over. Consumers will have the opportunity of owning their favourite Samsung device now," said Ranjivjit Singh, Senior Vice President, Corporate Marketing, Samsung Electronics India.

Blue Fest also marks the opening of Samsung's 2100th exclusive store in India, which not only makes it the country's biggest retailer by the number of exclusive retail outlets, but is also a testimony to the Company's commitment to India for two decades.

"As we complete 20 years in India, Samsung Electronics has emerged as the most preferred brand for Indian consumers across product categories. Samsung Blue Fest will bring Indian consumers closer to purchasing their favourite Samsung product. With 2,100 exclusive stores in India, this is testament to our commitment to the market and our endeavour to provide the Indian consumer a better life," said Mr. HC Hong, President & CEO of Samsung India Electronics.

"Give me songs to sing and emerald dreams to dream and I'll give you love unfolding ."- Jim Morrison

Now Samsung launches Galaxy
S6 Edge in Emerald Green Colour

Thesynergyonline Corporate Bureau  

NEW DELHI, JUNE 16 :
" One should be a painter. As a writer, I feel the beauty, which is almost entirely colour, very subtle, very changeable, running over my pen, as if you poured a large jug of champagne over a hairpin." - Virginia Woolf, The Letters of Virginia Woolf: Volume Six, 1936-1941

And so Samsung India Electronics announced the commercial launch of a new colour "Emerald Green" for Galaxy S6 Edge. Launched globally on April 10, Samsung's Galaxy S6 and S6 edge smartphones redefined what's next in mobility. In addition to the existing colour options including White Pearl, Black Sapphire and Gold Platinum, the gorgeous Emerald Green is now available at leading Samsung retail outlets in India.

"Was it the case that colours dimmed as the eye grew elderly? Or was it rather that in youth your excitement about the world transferred itself onto everything you saw and made it brighter?"
― Julian Barnes, England, England

Exclusively available on the Galaxy S6 Edge variant, Samsung's newest Emerald Green exemplifies the harmony of Samsung's design philosophy where "Beauty meets Purpose." The color green represents new life and new beginnings and is closely linked to themes of nature.

"A little peach in an orchard grew – a little peach of emerald hue ; Warmed by the sun and wet by the dew it grew."- Eugene Field

"Galaxy S6 Edge Emerald Green provides a simply stunning colour choice that meets the needs of those who want a sophisticated, yet brilliantly designed mobile device," said Mr. Asim Warsi, Vice President, Marketing, Mobile &IT, Samsung India Electronics. "We aim to bring a truly one-of-a-kind Smartphone to consumers and provide them with a seamless combination of dynamic beauty and meaningful purpose, complementing every part of their mobile lives'', he added.

Creating a new standard for design, craftsmanship and performance, Samsung's newest flagship Galaxy S6 and S6 Edge smartphones seamlessly blend premium materials of metal and glass with the most advanced Samsung technology to offer consumers an unmatched mobile experience in unique colours and materials.

The Galaxy S6 Edge epitomises unique and outstanding beauty, provides a solid grip & an immersive viewing experience with the world's first curved edge display on both sides. Ushering in the next era of connected mobility, the device offers next level fast launching camera (0.7 seconds) and allows brilliant photography in low light conditions, the fastest charging technology, fingerprint scanner and data protection through an upgraded Samsung KNOX security system.

The Samsung Galaxy S6 Edge Emerald Green is available in 32 GB variant

"Surfing is good for the soul, worries seems to drift away as you scan the horizon for the next wave."- Ed Daley

Samsung launches curved SUHD TV range in India starting at Rs 3,14900

Thesynergyonline Entertainment Bureau

 

NEW DELHI, JUNE 02 :
Korean consumer electronics major Samsung Electronics on Tuesday unveiled its latest lineup of premium ultra high definition television under the SUHD range at Rs 3,14900 which would be available in India in the coming months.

The innovative SUHD TV celebrates a major milestone in the UHD era, delivering superior picture quality with stunning contrast, striking brightness and spectacular colour thereby setting new industry standards and elevating the viewing experience to the next levels. All Samsung Smart TVs, including the SUHD TV, will be powered by the Tizen Operating System.
Additionally, Samsung's SUHD TVs have a number of new and exciting features–its Nano Crystal Technology and SUHD re-mastering engine delivers an unrivalled viewing experience; its stylish curved design provides viewers with a more immersive viewing experience; and its Smart TV functions are now powered by Tizen, giving viewers easy access to their favourite content.

Mr. Alok Pathak, Head-Retail Sales, Samsung India Electronics, said, "Samsung has set a new industry standard for the best picture quality available today. As the first 'S' branded TV, Samsung's SUHD TV is designed to offer an outstanding viewing experience with sensational picture quality, seamless interaction and ultra-stylish design. We will continue our innovative heritage and push the boundaries of the home entertainment experience to new possibilities."

Utilizing proprietary, eco-friendly nano-crystal technology, Samsung SUHD TVs demonstrate ground-breaking advances in color reproduction, brightness, contrast, and details. The new revolutionary nano-crystal semiconductors transmit different colors of light depending on their size to produce the highest color purity and light efficiency available today. With Nano Color, viewers can experience upto 64 times more color expression than conventional TVs. Nano Brightness gives upto 2.5 times brighter images and Nano Contrast generates upto 10 times better contrast than conventional TVs. Nano Color, Nano Brightness and Nano Contrast technology deliver an overall superior picture quality experience.

When Samsung introduced the curved form-factor in 2013, it dramatically enhanced the home entertainment experience for consumers. Taking cues from contemporary art and architecture, Samsung's SUHD TV has been designed and enhanced with many modern and minimalist highlights. Samsung SUHD TV will feature Samsung's Chamfer bezel design, adding more depth to the TV screen, and the elegant frame makes the TV look like a piece of art when mounted on the wall. SUHD TV has a soft, textured Shirring design on the back, ensuring the TV maintains its stylish edge from any angle.

Samsung's Smart TVs, including the new SUHD TV, will be powered by Tizen, an open-source platform that supports the web standard for TV app development. Samsung's new Smart TV platform – Tizen, not only offers a bouquet of new features, it also allows consumers intuitive access, a more integrated entertainment experience, and more choices for content than ever before.

• The new user interface for Samsung's Smart Hub is more responsive and playful, allowing user's easier access to the content they want. It is simplified to just one screen, displaying your most recent content and tailored content recommendations for even more entertainment options.
• Consumers can share video content from their Samsung smart phone to their Smart TV with the press of a button and users can watch TV through their mobile devices without any apps or complicated pre-settings.
• Samsung Smart TV owners can wake-up a bit easier with Briefing on TV. Samsung Smart TVs now act as an alarm, and sync up with Samsung mobile devices, to turn on and display important items such as the time, weather and your schedule for the day.
• Samsung's platform powered by Tizen allows Samsung Smart TVs to become part of a much larger content ecosystem, allowing easy collaboration with a number of partners for ultimate flexibility and unparalleled access.

Samsung's SUHD TV 165.1 Cm(65-inch) and 139.7 Cm (55-inch) are available at a price of Rs 4,40,900 and Rs 3,14,900 at all Samsung Smart Plazas and leading consumer electronic stores.

 

"Water is the driving force in nature." - Leonardo da Vinci 

Eureka Forbes launches new marketing campaign for Aquaguard  

Thesynergyonline Corporate Bureau

Madhuri and Dr.Nene in new Aquaguard marketing campaign

MUMBAI, APRIL 27 :
"Did you ever feel the tongue dry, the lips parched, and the throat feverish, and then, bringing a goblet filled with pure water to your lips, do you remember the sensation as it trickled over your tongue and gurgled down your throat? Was it not a luxury?... Here is a beverage brewed for us by our Heavenly Father—brewed, too, in beautiful places.... He brews pure water, far away on the mountain top, whose granite peak glitters like gold in the sunlight; away again, on the wide wild sea, where the hurricane howls its mournful melody, and the storm sends back the chorus, sweeping the march of God!"-John Bartholomew Gough

And so Eureka Forbes, India's leading health and hygiene company and pioneer in water purification, has roped in Madhuri Dixit Nene and Dr. Shriram Nene as goodwill ambassadors for its flagship brand, Aquaguard, for a five-year term, which is a first in its 33 years of existence.As part of its campaign, the couple will be seen together for the first time in a television commercial that will be aired on April 26, 2015.

Pure water is neutral, with a pH of 7.0. When chemicals are mixed with water, the mixture can become either acidic or basic. Vinegar and lemon juice are acidic substances, while laundry detergents and ammonia are basic.

The pH scale measures how acidic or basic a substance is. It ranges from 0 to 14. A pH of 7 is neutral. A pH less than 7 is acidic, and a pH greater than 7 is basic. Each whole pH value below 7 is ten times more acidic than the next higher value. For example, a pH of 4 is ten times more acidic than a pH of 5 and 100 times (10 times 10) more acidic than a pH of 6. The same holds true for pH values above 7, each of which is ten times more alkaline—another way to say basic—than the next lower whole value. For example, a pH of 10 is ten times more alkaline than a pH of 9.

"Let us go forth to see ourselves in Thy beauty ,
To the mountain and the hill ,
Where the pure water flows ; Let us enter into the heart of the thicket."
– 36 John of the Cross

India is facing a severe public health crisis with increasing water-borne diseases and a deteriorating quality of groundwater.Water is the most influential and vital component of our wellbeing, providing the body with the ability to maintain good health by hydrating itself. However, this can only be achieved if the quality, content, and structure of the water meet the body's requirements. According to the WHO's recommendations, drinking water should be free of contaminants and bacteriaand have the right balance of essential minerals to be considered truly healthy and fit for drinking.

In its 33 years of existence, Eureka Forbes has been consistently striving to bring innovations and technologies to provide healthy drinking water to customers across India.Aquaguard aims to address the issue of lack of awareness on the importance of consuming healthy drinking water with a new positioning of 'Shudh se Zyada, Sehat ka Vaada'. As part of this initiative,Madhuri Dixit Nene and Dr. Shriram Nene will come together in a candid avatar to highlight the importance of consuming healthy water. The campaign has been planned by Triton Communications and will be launched across all media channels and platforms.

Sharing his thoughts on the announcement, Mr. Marzin R. Shroff, CEO- Direct Sales and Senior VP, Marketing, Eureka Forbes Limitedsaid, "Safe water, pure unpolluted air & hygienic living for all Indians has been the vision of Eureka Forbes. As health care and culture innovators, Dr. Shriram Nene & Madhuri Dixit Nene believe that life is all about balance: staying in great shape and living up to our full potential. It is about building the ecosystem and helping those around you to do the same. It is this larger cause of healthy living and shared values & vision that binds Eureka Forbes and the celebrity couple together."

Commenting on her association with Aquaguard, Actress Madhuri Dixit Nene said, "I have personally grown up drinking Aquaguard water and as a custodian of my family's wellbeing, it gives me a sense of reassurance to be associated with the brand. Healthy water is an integral part of my workouts and dance routines, and it becomes especially important in order to prevent dehydration during long sessions."

Speaking on his first-ever brand association, Dr. Shriram Nene said, "Knowing that Aquaguard has always remained so invested in its customers' lives, fighting water contamination over the years, I am glad to be associated with a brand that lived up to its promise of providing safe water to citizens, with constant innovation. We hope to make a difference towards building a healthier India through this association."

"No violence, gentlemen — no violence, I beg of you! Consider the furniture!" - Arthur Conan Doyle, The Adventure of the Mazarin Stone

Steelcase unveils ergonomic
office chair GestureTM
 

Thesynergyonline Corporate Bureau

,

NEW DELHI, APRIL 21 : "I didn't do a 180-degree turn on my thinking. I simply swiveled my chair around so I could dismiss the idea from the other side."  

"Technology has become as ubiquitous as air breathe , so we are no longer conscious of its presence." -Godfrey Reggio

And so Steelcase, the global leader in office furniture industry, unveiled GestureTM, ergonomic office chair designed to support one's interactions with today's technologies.GestureTM was inspired by studying movements of the human body and created for the ways people work today. India is part of Steelcase's global launch of GestureTM.

"I wanted to study graphic design, because I wanted to work in an office with designer desks, ergonomic chairs, pool tables, and walls so colorful it looks like a flock of flamingoes exploded and splattered evenly from floor to ceiling."

"We love our technology – it's become a ubiquitous extension of ourselves," states James Ludwig, vice president of Global Design for Steelcase. "The user interface is intuitive and responds to various gestures. But what about gesture recognition for the human body? The way technology impacts our bodies as we work has been largely ignored."

"Technology has become as ubiquitous as air breathe , so we are no longer conscious of its presence." -Godfrey Reggio

Steelcase recently conducted a global study in 11 countries including emerging markets like China observing over 2000 people in a wide range of environments and postures. The study reveals how new technologies and new workplace behaviors have led to nine new postures -- not supported by current office chairs -- which frequently cause pain and long-term injuries, disrupting concentration and creativity. Gesture is designed in response to Steelcase's global research about changing postures in the workplace.

"Tablets were introduced just three years ago. But many people are using chairs that were designed well before these new devices became pervasive at work. Back then,chairs were created to help people hold one pose in front of a computer all day. Nowwe know that people need to move and change positions regularly, especially as they engage with new technologies. We observed people in pain -- they need a sitting experience designed for the ways we work today," continued Ludwig.

Gesture: A Revolution in Sitting Experience for Workplaces

Steelcase researchers studied how the physiology of work has changed, how the human body interacts with new technologies and how it transitions as people shift from one device to another. Researchers noted a more extreme range of human sizes around the world, which impacts postures. The company also studied the changing sociology of work and how people rapidly shift between individual, focused tasks and creative collaboration. Each new activity caused people to change postures.

Based on this research, Steelcase designed Gesture's three key interfaces – the core interface, upper limb interface and seat interface -- to support new postures driven by new technology and more casual behaviors in the workplace.

"Today's workers are driven by their vision – small technologies have a gravitational force to pull the body down," explained Carol Stuart Buttle, CPE, Principal at Stuart-Buttle Ergonomics. "If the chair doesn't move with the user, people slouch to make up for it, or flop on the desk to overcompensate for what is uncomfortable. Workers today are moving from bad posture, to bad posture, to bad posture. Gesture helps you be where you need to be – it helps workers find support in smarter ways so they can use their devices in safer ways."

 


 


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